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MAX HOLLOWAY wrote his name into the UFC history books with a stunning final-second KO of Justin Gaethje.
The beloved fan favourites vied for the black and silver belt on a stacked UFC 300 card in Las Vegas.
Holloway and Gaethje's clash was billed by many as 'The People's Main Event' on account of their incredible fan-friendly styles.
And their desert dust-up well and truly delivered, with Holloway scoring an incredible last-second KO with a brutal right hand.
The viral KO came after Holloway went full BMF mode and demanded Gaethje throw down with him in the centre of the octagon for the final seconds of the fifth round.
A wild flurry ensued, with both men trading hard and looping hooks to the delight of fans.
Holloway's evasiveness saw him dodge much of the Gaethje storm and put him in a prime position to land a beautiful counter right hand.
And he closed the show with an incredibly vicious right that put Gaethje out cold.
The T-Mobile Arena erupted at the historic finish to the BMF title fight.
A fired-up Holloway said in his post-fight interview with Joe Rogan: "First things first, give it up to Gaethje, a real BMF.
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"He had nothing to gain and so much to lose and he gave me this chance."
MMA fans around the globe were left stunned by what they saw Holloway deliver on the historic UFC 300 card.
One wrote on X: "Holy s**t Max Holloway."
Another said: "MAX HOLLOWAY ARE YOU F'N KIDDING?
And another said: "Max Holloway is the definition of BMF. This was just cooooooold."
One remarked: "The most unbelievable moment in UFC history."
Another chimed in: "BRO MAX HOLLOWAY CALLED GAETHJE FOR A STAND AND BANG IN THE LAST 10 SECONDS AND F***ING FOLDED HIM.
"THEY BOTH POPPED THEIR ULTS AND JUST STARTED SWINGING
"THIS IS THE MOST BEAUTIFUL VIOLENCE I'VE EVER SEEN."
Victory over Gaethje saw Holloway become the first fighter ever to experience interim, undisputed and BMF glory.
It's unclear whether the former featherweight champion will stay at 155lbs or return to his division.
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But he had a clear message for current champion Ilia Topuria, who was cageside for the incredible finish.
He roared: "There's an 'El Matador,' and he's running away from me at 145. Tell him to sign the contract. Spain, Hawaii, wherever."