![](https://www.the-sun.com/wp-content/uploads/sites/6/2024/07/lb-kelce-cereal-comp.jpg?w=620)
Jason and Travis Kelce’s new cereal dubbed a ‘crime against nature’ as fans laugh ‘Taylor has done miracles for them’
THE Kelce brothers are undertaking yet another new business venture.
After retiring from football, Jason Kelce has turned his attention to various different careers.
Jason is moving into TV on Monday Night Football, and is continuing his work on the New Heights Podcast.
Meanwhile, while still playing in the NFL, Travis Kelce has many business ventures that he is constantly working with.
Now, the brothers are teaming up for a new business venture that their fans can enjoy in the morning.
The Kelces are launching a cereal called Kelce Mix, which is set to combine many fan favorite cereals.
Read more on Travis Kelce
Cinnamon Toast Crunch, Lucky Charms and Reese’s Puffs are all combined in the new breakfast mix.
Fans were left baffled by the special cereal, and shared their shock on social media.
"This is a crime against nature," one fan said.
"Taylor Swift has done miracles on their careers," another fan said.
Most read in American Football
"Sounds like diabetes but delicious," a third fan said.
"I'm sorry but that blend looks gross!" a fourth fan said.
"My top 3 cereals but idk how i feel about them mixed," a fifth fan said.
While Travis is announcing some of his business ventures, he is working on more behind the scenes.
Sources have revealed that Travis is looking to get into the resort business.
"Travis is a dynamic guy that wants to invest in things that he loves, and where he thinks that he will make very good business," a person close to Kelce's entourage said.
'It was a short retirement!'
![](https://www.the-sun.com/wp-content/uploads/sites/6/2024/05/masters-winner-victoria-groce-drools-904382125_8259cf.jpg?strip=all&w=620&h=413&crop=1)
Jason Kelce didn't stay retired in the NFL for long.
The former Philadelphia Eagles lineman called it quits after the 2023 season.
But he will be part of ESPN's coverage on Monday Night Football in 2024.
Kelce will appear on Monday Night Countdown from 6pm-8pm ET every week as well as during the halftime show.
“Turns out, it was a short retirement!" he joked.
"ESPN was a consistent presence in our household growing up and the network helped shape who I am and my love of all sports.
"To now appear on that same screen is a full circle moment.
"And, I mean it’s freaking Monday Night Football! and I’m ready for some football."
"He has been talking for many months now that hotels and resorts are a target for him, and there have been talks with many groups in the recent weeks to have him get on board as a shareholder and even an ambassador for some groups that have hotels and resorts all over the world, like many beach places like the Bahamas, Thailand, some Greek Islands and Barbados for example."
Kelce would get a compensation package revolving around advertising for the company.
Read More on The US Sun
"The possibility would be to have him be on the investor pool and invest around 3 to 4 million dollars for 3 years, by being part of the investors that are planning on opening some big luxury hotels and resorts in Hawaii and Cabo (Mexico)," the source said.
"The talks with those groups is going very well, and Travis is very excited to invest in that business. That is one of his business targets."