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THE Green Bay Packers have unveiled a stunning new helmet ahead of the 2024 NFL season.
The Packers' ice-white "Winter Warning" helmet debuted on Thursday, just over a month before the regular season kicks off.
This is the first time the Packers have worn white helmets since the 1950s. The helmets include a dark green logo on the sides, dark green stripes, and a white mask.
They will be worn with Green Bay's white jersey, pants, and socks.
"To help create a blizzard-like effect in the stadium in honor of Packers fans' legendary energy during even the harshest of winter conditions," the team stated.
Furthermore, the Packers have asked fans to wear white to the game to enhance the atmosphere.
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The new look will make a one-off appearance this upcoming season on October 20 when the Packers host the Houston Texans.
And if the Good Morning Football crew's reaction to the new helmet is anything to go by, these will go down a store.
"That's dope!" said Akbar Gbajabiamila, who added, "Like, oh my goodness! I've never seen anything outside of the yellow helmet."
He went on to call the helmet "up to date and clean."
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"This is very modern, I think this is the new era, this is the Jordan Love era of the Green Bay Packers and they are young, fun, and this uniform matches that. I'm here for it," Peter Schrager said.
While Kyle Brandt mirrored Gbajabiamila's stance that the look is "clean."
Many fans were equally impressed by the new look, taking to X to share their opinions.
"Colddddd," one fan said.
"I can't lie this is [fire]," a second commented.
"Lookin' fresh!" another added.
NFL important dates
August 1 - Hall of Fame Game - Houston Texans vs Chicago Bears
August 8 - Pre-season begins
August 27 - Deadline for 53-man rosters
September 1 - Final day of pre-season
September 5 - Season opener - Baltimore Ravens vs Kansas City Chiefs
November 5 - Trade deadline
January 5 - Week 18 of regular-season
January 11 - Playoffs begin
February 9 - Super Bowl LIX in New Orleans, Louisiana
While a fourth, by comparison, claimed the Minnesota Vikings "did it better."
The Packers will be led by quarterback Love for a second straight season in 2024.
The 25-year-old recently put pen to paper on a mammoth four-year extension worth $220 million, as per NFL Network's Ian Rapoport.
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Love's annual salary of $55 million will be the joint most in the NFL, alongside fellow quarterbacks Joe Burrow and Trevor Lawrence.
His deal also includes an eye-watering $75 million signing-on bonus.