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PIERS Morgan Uncensored hit three million subscribers on YouTube today - months after announcing the show was going fully digital.
A string of sensational guest bookings - breaking world exclusives with everyone from the real-life Martha from Baby Reindeer, Fiona Harvey, to disgraced actor Kevin Spacey - has seen an acceleration in subscriber numbers in recent weeks.
The rapid increase cements the brand as one of the fastest-growing current affairs shows on the planet.
Award-winning broadcaster Piers Morgan said: “It’s great to see the show building a strong, worldwide digital presence at such a swift pace. Our audience trusts we will be asking tough questions, challenging authority and engaging in intelligent, passionate debates.
“We’ve seen the Piers Morgan Uncensored’s YouTube channel become THE destination for big viral interviews from former US President Donald Trump, Cristiano Ronaldo, Kanye ‘Ye’ West, Bassem Youssef and Andrew Tate to Ukraine’s President Zelensky, UK Prime Minister Rishi Sunak and Israeli Prime Minister Benjamin Netanyahu.
“And a forum for big viral debates on the big issues like the Israel/Hamas and Russia/Ukraine wars, the US presidential election, and the crises hitting the British royal family.”
During Piers’ ground breaking interview with Fiona Harvey, she revealed she planned to take legal action against Richard Gadd and Netflix.
She also denied a series of claims made by Richard on the show – including the fact she had spent time in prison.
Meanwhile, disgraced actor Kevin Spacey broke down in tears during his interview with Piers – as he revealed he has been forced to sell his home after court battles.
Since announcing the show’s digital-only plans in mid-February, the show has attracted 620,000 subscribers and has amassed 160 million views.
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The Baby Reindeer exclusive gave the show a 200,000 boost in subscribers in just two weeks. Over 14 million have now watched the interview on YouTube.
Viewership in the USA has also increased, with a recent special in the aftermath of the Joe Biden vs Donald Trump TV clash clocking up 3.2 million views in four days.
Lindsey Bowers, Head of Publishing at Piers Morgan Uncensored, said: “Since choosing to focus on our digital audience, it’s enabled us to take the story to them first and fastest, without being bound by the strict boundaries of linear TV.
“Our content has been viewed in countries across the globe, with our US audience in particular growing rapidly. Our exclusives with Fiona Harvey, Kevin Spacey and Prime Minister Rishi Sunak, who shook Piers’ hand for a bet over his Rwanda policy, were viewed millions of times and saturated the news - while recent uploads covering the Trump–Biden debate hit millions of views in just hours. Piers Morgan Uncensored’s TikTok following hit the two million mark last week too.
“Subscribers know whoever is on, whether it’s Pink Floyd’s Roger Waters, tennis ace Nick Kyrgios or Hollywood star Dennis Quaid, their views will be uncensored - it’s no wonder Piers Morgan Uncensored is the fastest-growing current affairs channel in the world.”
Derek Brown, Director of Digital for News Broadcasting added: “Piers Morgan is a born YouTuber but this is a real team effort. It’s especially pleasing to see the average watch-time for every view is really strong. Piers’ producers, bookers, researchers, social team and crew are world class. Together they are a well-oiled traffic machine.”