Posh Spice Victoria Beckham has today taken her quest for publicity into cyberspace by opening up the doors to her otherwise top-secret home via a website, Beckingham Online Palace.
The site, at victoriabeckham.mu, offers a cartoon version of the Beckham family and a virtual tour of their new £3.5m Hertfordshire mansion.
The site gives an insight into the lives of one of Britain's most famous couples and, for the first time, allows their son Brooklyn to bask in the public glare.
Visitors are treated to a list of Brooklyn's Secrets, which includes his favourite food: noodles, and his favourite fashion brands: Gap Kids and Armani Kids.
Users can even nose around his cartoon bedroom and play a few Brooklyn games: football and Space Invaders.
The rest of the site is a haven for die-hard fans of the publicity-loving celebrity couple.
Ms Beckham promises to write a personal diary, share her favourite things with her fans and open up her wardrobe.
To launch the site, she is going online at 6pm today (Tuesday) in a live webcast.
Beckham is the latest in a growing number of famous names - such as Davina McCall and Keith Chegwin - to launch their own websites in a bid to develop a closer bond with their fans and promote themselves to new audiences.
The launch of the Beckingham Online Palace comes in the wake of a recently won legal battle to stop the Sunday People from publishing unauthorised photographs of the interior of the Beckham's new home.
But Beckham still knows the value of the tabloids - it was a Mirror headline writer who first dubbed their mansion "Beckingham Palace".
And while most celebrities are happy with the co.uk domain names, Ms Beckham has gone all the way to Mauritius - the owner of mu - to find a domain name to suit her husband's Manchester United team.