‘There is an incredible hunger for it’: why classic films are making a comeback in cinemas
Chevrolet dealership’s The Office-inspired TikTok series goes viral
July 2024
Pass notes
The strange, secret life of Hello Kitty: if she isn’t a cat, then what is she?
‘Advergames’: how games platform Roblox became a corporate marketing playground
June 2024
Tobacco giant accused of ‘manipulating science’ to attract non-smokers
Leaked documents from Philip Morris reveal ‘secret’ strategy to market its heated tobacco product IQOS
‘The darker you are, the less you’re worth’: the influencer pay gap
Beneath the flashy holidays and gifts, online influencing is rife with inequality, insiders say
Money hacks
In it to win it: how to maximise your chances in competitions
‘Guests like to be known’: restaurants luring diners back via personal reservations
Press junkets are ‘torture’ says Lupita Nyong’o
May 2024
Liquid Death: the viral canned water brand killing it with gen Z
Counterfeit goes cool: high-end brands urged to embrace rise of #dupe
Seeing is smelling: how even a picture of a lemon can sell products
‘It’s the brand speaking to you’: the scent firms making smells for Subway, Abercrombie and more
April 2024
Guns and lies
Chicago teens are fighting gun ownership – one TikTok at a time
Project Unloaded invited students to create online marketing campaigns, and some left thinking differently about owning a gun
March 2024
The big bang: how Oppenheimer pulled off its extraordinary Oscars victory
Despite its doomy story, three-hour length – and some remarkable competition – Christopher Nolan’s film dominated the Academy Awards. We examine the campaign behind the slowburner which blew Barbie away
January 2024
Company renames Plantation rum after criticism over slavery link
Credits due: what is behind A-listers queueing up to become executive producers?
December 2023
Premier League’s plan to scrap betting ads on shirts will have ‘minimal effect’
MPs say children will still face ‘bombardment’ of gambling promotions elsewhere when watching football
November 2023
The Guardian view on festive marketing: stop spending like there’s no tomorrow
From Snoop Dogg ‘quitting weed’ to Gwyneth Paltrow’s Diapér: why we’ll never stop falling for celebrity stunts
