The energy that Kamala Harris’s candidacy has injected into the Democratic party has taken over the election. With standing-room only rallies that have rock concert vibes, Harris has not only sharpened her rhetoric and message since her 2020 bid for the presidency, but she has also brought new spirit for the campaign.
However, Harris’s style – which could be employed as a political tool to aid her candidacy and connection with voters – has shifted only slightly. Despite wearing a few outfits that have more color than her usual choice of navy and black, Harris has so far shied away from bold fashion statements that would convey the historic nature of her candidacy, or the excitement she stirs. While the campaign has certainly expanded the political imagination of what Harris can achieve, it still needs to hone in on what image defines her new status as a presidential nominee.
Unlike Hillary Clinton, Nancy Pelosi and Alexandria Ocasio-Cortez, who are known for fashion statements that effectively telegraph power and political shrewdness, Harris is not known for her sartorial savviness. In 2020, she branched out of her comfort zone by posing for Vogue in her Chuck Taylor All Stars or by wearing a white suit with a pussy-bow blouse during her victory speech as a tribute to the suffragists, but her fashion choices during her tenure as vice-president can be best described as safe. Harris is fond of corporate pantsuits in dark colors, a form of functional power dressing that has defined her career as an attorney general and a senator. Often paired with soft feminine blouses, high heels and delicate pearl jewelry, Harris maintains her femininity without letting it stand out.
There is some sense to this choice of style. The tailored suit is a symbol of power, professionalism and also masculinity. And as a Black woman on Capitol Hill, Harris has used the dark suit as a shield that allows her to blend in. It provides authority and legitimacy, two important qualities needed for a leader. This strategy was especially useful for Harris in her role as vice-president. Her outfits were so unremarkable they faded into the background.
But as recent years have shown, a candidate’s style is an important element in crafting a political image and building a successful brand. It brings recognition and visibility while also helping to boost identification and campaign merchandise sales. Donald Trump turned his ill-fitted suits and Maga trucker hat into a trademark of his persona, conveying an image of “a regular, simple guy” that appeals to his base of white, rural, working-class voters. The sloppy tailoring hides the fact that his suits cost tens of thousands of dollars, and that his background is rooted not in the coal mines of Appalachia but in the boardrooms of Wall Street.
Fashionable accessories have also helped Joe Biden to project a vigorous image, presenting a cool and in-control look that signals vitality and leadership. His signature Ray-Ban 3025 aviators amplify his “dark Brandon” identity, and project the image of a confident president who pushes defiantly against his critics while getting the work done.
But fashion functions differently for Biden and Trump. Unlike Harris, who needs to navigate an entire set of expectations and stereotypes about her presence in politics, they don’t need to worry about “looking presidential”. Being white men, that is almost a given. Fashion for them is just one tool in their political strategy box – one they can use but not be defined by.
For Harris, however, fashion presents a different challenge. Female politicians, and specifically female politicians of color, have endured much more scrutiny (and misogyny) regarding their bodies and appearance. They have long needed to balance between the need to demonstrate their capability as leaders and conforming to gender norms of femininity. Much more than men, whose presence in politics is never questioned, women need to fashion themselves in a way that will prove their fitness for office and to claim their power.
So far, Harris has preferred to dodge the fashion issue, but as the campaign continues to gain steam, attention on her appearance mounts. Although there is no playbook for how a woman can “look presidential”, Harris can reach to the past – and to the only other Black female Democratic presidential candidate, Shirley Chisholm – for inspiration.
The daughter of a dressmaker, Chisholm understood both the importance of presentation and of execution, viewing it as an important means of self-expression. Her clothes were often custom-made, and she was active in the design process. She cultivated a unique signature style through her bouffant hairdo, cat-eye glasses and brightly colored ladylike suits. Chisholm’s savvy dressing won her the title of the “best dresser in Congress” from the Washington press, and also helped her project a modern image of Black femininity. Refusing to be boxed into norms of respectability that expected Black women to be quiet and accommodating, Chisholm’s fashions nonetheless conveyed professionalism and propriety that commanded respect.
As the first Black woman to be elected to Congress, Chisholm embraced the visibility of the position. She harnessed her style to create an unapologetic proud image of a person who refused to be silenced or muted, which worked well with her campaign message of “unbought and unbossed”. Known for saying, “if they don’t give you a seat at the table, bring a folding chair,” Chisholm’s bold fashion statements enabled her to claim her right to power and influence.
Combining knee-high boots and geometric prints together with church-lady style, Chisholm’s strategy was to maintain a feminine appearance that did not alienate voters or mark her as a “radical”. And while she was not known for wearing pants (it would take Carol Moseley-Braun, the first Black female senator, to lead this revolution), Chisholm showed that there could be a strong Black feminist woman in politics, even when sticking to feminine styles.
Chisholm’s style provides a model for Harris of a female politician who was a strong, fearless advocate for women and people of color, while also being a smart dresser with a touch of creativity and fun. The Harris campaign already showed they were open to emulating Chisholm when it changed its logo typeface to resemble that of Chisholm’s presidential campaign. It is now time to embrace Chisholm’s fashion strategy, too.
With the Democratic national convention starting on Monday, Harris has the opportunity to define what a female president could look like. Chisholm once advised that we should reject not only the stereotypes that others have of us, but also those we have of ourselves. Harris can listen to this advice as she tries to convince voters to imagine a world in which a Black and Asian woman can be a president. She could also use some styling tips while sending this message; Shirley would certainly approve.