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Go-Cat maker Purina discontinues food range as owners fume it’s ‘only food cat will eat’
Cat owners have been hit hard by the cost of living crisis
PURINA has enraged customers by discontinuing one of its Go-Cat food ranges, which pet owners have said is the only food their cat will eat.
The cat food aimed to provide balanced tasty nutrition for every day with quality protein, Vitamin A, Vitamin D and Taurine.
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The crunchy kibbles aimed to maintain healthy teeth and gums, with softer kibbles to help maintain muscle tone and strong bones.
Cat owners were big fans of the Go-Cat range, with one person reviewing the product on the Purina website and commenting: "Ralphie loves these. He is a picky eater, and once he tried these biccies he won't eat any others."
Another added: "I got this a few times now my cat is crazy about it her bowl barely reaches the floor before her head is in it."
But a Purina spokesperson told The Sun: "We have made the decision to discontinue the Go-Cat Crunchy & Tender range due to low consumer demand.
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"We know some cats and owners loved it, unfortunately it was not financially viable for us to continue producing it.
"We’re sorry that this will be disappointing news, however, we do still have many delicious flavours available in all life stages within our Go-Cat range, and we hope cats find one they love."
Apparently the food was not popular enough, but Purina has suggested that fans could try Felix Doubly Delicious food, which has a similar dual texture.
However, customers are not pleased at all about about the news.
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One person said: "Purina, why on earth would you discontinue a product that is so well received? Can't believe this, it really makes no sense. Look at the reviews!! Another company clearly not focusing or on the same page as their customers with products that sell well - not happy as my cat has been enjoying this product for many years."
Someone else wrote: "He has had this product for over ten years he won't eat anything else. can't believe been discontinued anyone know why?"
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Cat owners have been hit hard by the cost of living crisis with the price of food skyrocketing by almost 60 per cent.
RSPCA research found that almost a quarter (23 per cent) were worried about feeding their pets.
Last year it was found that some food prices in high street stores and discounters increased by almost 58 per cent in the past 12 months.
Nestlé’s Go-Cat Adult Chicken & Duck 750g, for instance, went up from £2 to £3.15 in Asda — an increase of 57.5 per cent.
At the same retailer, Pedigree’s mixed multipack of wet dog food tins (6x400g) from Mars Petcare shot up 55.6 per cent, from £4.50 to £7.
In Tesco, Pedigree Adult Dry Dog Food Chicken & Vegetable 3kg went up in price from £7 to £8.75 — a 25 per cent increase.
Own-label cat food pouches were up an average of 38 per cent across multiple retailers and discounters.
Meanwhile, own-label dry dog food increased by 14.7 per cent on average, according to data from analyst Assosia for trade magazine The Grocer.
Nestlé blamed rising input costs while Tesco said it was “focused on providing great value”.
Back in April, ASDA shoppers rushed to pick up cat food scanning for only 73p a can.
One shopper found Go Local Ruby adult cat food was discounted to 73p a can, but only in chicken flavour, in 400g size.
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That flavour was chicken - in the 400g size, which normally sells for 85p a tin, but was reduced at Asda.
How to keep pets cool during hot weather
EVERYONE'S doing their best to beat the heat and stay cool as temperatures soar.
So here's The Sun's best advice on what you can do to keep your pet cool during hot weather.
CATS: Drop some ice cubes in your cat's drinking bowl.
Wait until the end of the day before you play with kitty, when its cooler.
Pet your cat with a wet cloth, most cats don't mind some moisture on their fur.
DOGS: Give them a wet towel to lay on.
Avoid walking on hot pavements and consider getting booties for them to insulate their toes.
Avoid exercise at the hottest parts of the day.