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TAYLOR Swift has solidified herself as the queen of pop in the last two years thanks to her sell-out Eras Tour.
Millions of people have become enthralled with the pop star- but there's one part of her showbiz life that keeps fans coming back for more, her girl gang.
The 34-year-old superstar has notably been seen with other famous A-list women since her album 1989, including 17 friends in her infamous Bad Blood video which is claimed to be about her feud with Katy Perry.
But like with all friendships, her group has seen new and old faces come and go.
Her fans often say nothing she does is without thought and could the same be said for her infamous girl squad?
Taking to X, formerly known as Twitter, one wrote: "She has everything planned years before she was even famous, Taylor always thinks ahead."
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"It amazes me how Taylor is literally so strategic about everything that nothing is a coincidence with her," another claimed.
And if what her fans say is true her carefully selected group of mates isn't a coincidence either.
Speaking exclusively to Fabulous, celebrity PR expert, Ed Hopkins revealed how her new girl gang keeps her relevant not only in the showbiz world, but adored with her fans.
He says: "Taylor Swift's evolving "girl gang" during The Eras Tour is a strategic blend of talent and genuine connections that reinforces her brand and keeps her relatable to her fans."
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Sabrina Carpenter
Ed says: "Many are now heralding Sabrina Carpenter, 25, as the new queen of pop, and is a particularly astute addition.
"Her rising status in the pop world brings a fresh, youthful energy to Taylor’s circle, allowing Taylor to stay relevant with the younger, Gen Z audience.
"The association is mutually beneficial—Sabrina gains credibility from being linked with Taylor, while Taylor is seen as a mentor and taste-maker, staying connected with the evolving music landscape."
Gigi Hadid
"Gigi Hadid has long been a cornerstone of Taylor's public image as a connector of influential women," explains the PR expert.
"Gigi, with her global appeal in the fashion world, brings a touch of high fashion to Taylor’s circle.
"Their enduring friendship is seen as a model of mutual support and empowerment, which resonates with fans who admire both women’s success and independence.
Taylor Swift Trivia
Some fun facts you probably already know if you're a die-hard swifty
- Taylor Swift has three cats all named after her favourite TV show characters, Meredith Grey, Olivia Benson and Benjamin Button
- She grew up on a Christmas tree farm with her family in Pennsylvania
- As a child, Swift wanted to be a stockbroker, just like her dad
- The star has double-jointed elbows which she showed off during her 2016 Vogue 73 Questions Interview
- Taylor's lucky number is 13, as she was born on Friday 13, and has won every award when seated in the 13th seat or row at ceremonies
- She made history at the 2024 Grammys by becoming the first-ever Artist to win Album of the Year four times
"Gigi’s presence bridges the gap between music and fashion, further solidifying Taylor’s status as a cultural icon who transcends just one industry.
"This partnership showcases Taylor’s ability to maintain deep, long-term friendships in an industry often characterised by fleeting relationships, thereby enhancing her brand’s authenticity and loyalty."
Sophie Turner
"The actress’ inclusion, particularly during her highly publicised divorce, adds a layer of relatability and authenticity to Taylor’s image," Ed adds.
"Taylor’s public support of Sophie underscores her reputation for valuing deep, supportive friendships.
"This act of solidarity resonates strongly with her fans, portraying Taylor as not just a pop icon but also a loyal and grounded friend, which is particularly compelling in a world often dominated by superficial relationships."
Hayley Williams
Ed reveals: "Frontwoman of Paramore, Hayley has a long history with Taylor that dates back to the Speak Now era. Their collaboration during The Eras Tour is particularly interesting given the differences in their music styles and fan bases.
"Hayley’s punk-rock ethos and Paramore’s alternative sound contrast with Taylor’s pop and country roots, yet their friendship highlights Taylor’s versatility and broad appeal.
"By bringing Hayley on board, Taylor not only taps into a different musical demographic but also showcases her respect for diverse genres, reinforcing her image as an artist who transcends traditional boundaries."
Blake Lively
"A close friend of Taylor’s, adds another layer of star power and relatability to the group," says the showbiz expert. "As an actress and director, Blake’s presence in Taylor’s life represents a bridge between the worlds of film and music.
"Their friendship is often showcased on social media, where they share playful interactions that resonate with fans.
"Blake’s inclusion in Taylor’s circle underscores the importance of strong, supportive friendships in Taylor’s life, reinforcing her image as someone who values loyalty and genuine connections over superficial fame."
The Haim Sisters
"Este, Danielle, and Alana—bring an indie vibe to Taylor’s entourage. Known for their unique blend of rock, pop, and folk, Haim has a more niche following compared to Taylor’s mainstream appeal," Claims Ed
"Their collaboration, both musically and on tour, demonstrates Taylor’s appreciation for indie artistry and her ability to blend different musical styles."
Abigail Anderson
"Taylor’s best friend since high school, is perhaps the most significant member of this group in terms of emotional connection," Ed notes. Taylor’s song “Fifteen” was written about their friendship, and Abigail’s continued presence in Taylor’s life underscores the authenticity of Taylor’s brand.
"Unlike many celebrity friendships that can seem manufactured, Abigail’s relationship with Taylor is rooted in real-life experiences and shared history.
"This bond not only adds depth to Taylor’s personal narrative but also serves as a reminder to fans that Taylor is grounded by relationships that predate her fame."