SINK OR SWIM?
Kylie Jenner reveals new Khy swimwear line 3 years after shutting down collection fans called ‘disastrous’
Including a look at all of Kylie's businesses
KYLIE Jenner has teased another swimwear collection with her clothing brand Khy.
A few years ago, the youngest Kardashian/Jenner sister released bathing suits under the name Kylie Swim, which received major backlash.
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On Friday, Kylie, 27, revealed her 10th collection with Khy and it's summer-themed.
In a pic shared on Khy's Instagram page, the company name was written in water on cement on the ledge of a swimming pool.
"Drop 010. Coming soon," the caption read, without giving any further details.
Earlier this summer, Kylie dropped a few bikinis in her eighth collection titled The Vacation Shop.
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'SO EXCITING'
In the comment section of the post, fans shared their excitement for the upcoming collection.
"Is it swimwear again?" one follower questioned.
Another said, "I just can't wait."
"Nice! So exciting," exclaimed a third.
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"Another reason to swipe my card," someone else admitted.
"This release has very good vibes," a fifth stated.
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THE RISE AND FALL OF KYLIE SWIM
Kylie introduced the world to Kylie Swim during the summer of 2021.
Fans could purchase their Kylie-inspired bathing suits on her website and they ranged from $40 to $60.
She officially launched the brand in September but was met with tons of bad reviews as fans were receiving their items in the mail.
Buyers immediately slammed the mom of two for the low-quality pieces including unfinished stitching, lack of coverage, and sheerness.
Read more on Kylie Jenner
Kylie Jenner is the youngest of Kris Jenner‘s children. She is best known for starring alongside her sisters on the Kardashians reality shows, while also being a model, socialite and the founder of multiple businesses: Kylie Cosmetics, Kylie Skin, Kylie Baby, and Kylie Swim.
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At the time, critics flocked to X to share their honest opinions on the products.
"Kylie Swim is just horrendous," one wrote.
Another agreed, "The quality of the Kylie Jenner Swim line is so cheap.
"So disappointed."
KYLIE'S BUSINESSES
Kylie has been in the business industry for years.
In November 2015, she launched Kylie Cosmetics, which first began selling lip kids, which included lipstick and lip liner.
Now, she sells lip gloss, mascara, eyeshadow palettes, eyeliner, foundation, concealer, and more.
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Four years later in 2019, she revealed her skincare line Kylie Skin, which sells body wash, lip scrub, toner, moisturizer, makeup wipes, and other skin-friendly products.
In 2021, she introduced Kylie Baby, which sells shampoo, conditioner, and more for children.
Last year in 2023, Kylie introduced Khy, a fashion brand with nine collections currently available for purchase - including outerwear, dresses, and denim.
Earlier this year, Kylie welcomed Sprinter into her business family, which is a fruity alcoholic drink with vodka mixed in.
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