Who could forget the two competitors featured in the Super Bowl 2024? We mean, of course, time and space—the key factors determining whether Taylor Swift would make it from her Eras Tour performance in Tokyo to Las Vegas to see Travis Kelce play in the NFL’s championship game. Sure, the Kansas City Chiefs and San Francisco 49ers had a thing too. But performing a show, flying 12 hours, and then facing a 17-hour time difference with enough energy to chug a beer and participate in some vigorous post-game makeouts? That’s a real challenge, and it doesn’t even touch on those victory party lip syncs.

Of course, there had to be somewhere for Swift to sit once she made it to Vegas’s Allegiant Stadium for the Super Bowl in February. And that seat, Kelce has just revealed, did not come cheap.

In the new Netflix docuseries Receiver, which premiered on the streamer Wednesday, Kelce was caught on tape having a Las Vegas sideline chat with 49ers player George Kittle, one of the titular receivers the series followed throughout the 2023-2024 football season.

Kittle revealed that though he’d considered nabbing a Super Bowl suite for his friends and family, the high price tag ultimately led him to decide that his nearest and dearest would be cool watching from the stands.

“It’s just like, ‘You guys are gonna be fine,'” he said to Kelce with a laugh.

Kelce, whose mom Donna Kelce had said before the game that the cost of a suite meant she “had a feeling” (wrong) that she’d be in a bleacher seat, commiserated with Kittle.

“They’re fucking three million dollars,” Travis Kelce responded.

Apparently, he ended up paying it anyway, or someone did—as we all saw Donna Kelce, Swift, Ice Spice, Blake Lively, big brother Jason Kelce and his wife Kylie Kelce, Miles Teller and wife Keleigh Teller, Chiefs quarterback Patrick Mahomes’ wife Brittany Mahomes, Lana del Rey, Cara Delevingne, and more up there on game day, cheering the tight end to victory.

To put it into perspective, $3 million could buy about 750,000 bottles of (seemingly) ranch for Swift to garnish her beloved chicken fingies. An ocean of ranch. An endless tide of creamy, lightly seasoned dressing. A deluge of dip.

And that’s at the reasonable grocery store price of $4 a bottle. Imagine how much ranch someone could get at wholesale pricing. Imagine.

On New Heights, the podcast Travis hosts with brother Jason Kelce, the Chiefs player joked ahead of the Super Bowl that he was thinking about winning, sure, but also “losing all this money.”

“I’m not really doing much different other than just counting how much money I’m spending on this damn Super Bowl for family and friends to come,” he said with a laugh.

As the estimated 123.4 million people watching the game saw, the old adage ultimately rang true for Travis: You win some (Super Bowls), you lose some (millions of dollars on a 32-seat suite for your very, very famous girlfriend and other very lucky friends and family).

Representatives for the NFL confirmed to Vanity Fair that the league sets the prices for the Super Bowl's suites.