The Italian Bob: A Closer Look at the Hair Trend Stars Are Embracing This Fall

Hailey Bieber Frisur
Photo: Getty Images

Yes, French girl style is always a perennial favorite—but this year, it’s an Italian trend that is taking over TikTok and Instagram. Both countries share a common approach to beauty, after all, with an emphasis on classic and understated elegance. And one example that feels all but inescapable this year is the casually glamorous Italian bob, which could be seen in the latest season of The White Lotus worn by actress Simona Tabasco. The look has now been adopted by megastars like Hailey Bieber and Kourtney Kardashian Barker too—and it’s increasingly clear that this will be the hairstyle trend of fall 2023.

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What is an Italian bob?

The cut is less defined than a normal bob, with the tips slightly frayed and the top subtly layered. Whether it has a fringe or not is a matter of taste, but the haircut looks particularly good with an extra-deep side part (which is also trending) then letting the hair fall forward to provide more volume.

How to style an Italian bob with a side part

An Italian bob should look like you just casually ran your fingers through your hair, but it requires a little more effort to actually pull it off:

  • First, part your hair in the middle and fix it in place with hairspray and then wait a little bit. This will give it more stability.
  • Then, using your fingers or a coarse comb, make an extra-deep, uneven side part.
  • Push your hair forward, loosely over your forehead—this is the secret to achieving the same look that Hailey Bieber and Kourtney Kardashian Barker have been using to style their hair.

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