Visit Jax

See You on the Flip Side

Plan an unexpected visit.

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Branding & Design

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Campaign Development

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Copywriting

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Video & Animation

Visit Jax

See You on the Flip Side

Plan an unexpected visit.

+

Branding & Design

+

Campaign Development

+

Copywriting

+

Video & Animation

The 20th anniversary logo for The DONNA Foundation

If you had to sum up Jacksonville in a nutshell, it would be a boiled peanut: a secret recipe, an unexpected delight, and a reason to pause instead of passing through.

Visitors come to Jacksonville not knowing what to expect, quickly discovering that the First Coast isn’t a single-reason destination. So much of Florida is defined by either its beaches and parks, its cuisine, or its coastal charm — but Jacksonville has all of that. And more. So it needed a way to highlight the flip side of Florida.

Blue Biofuel's business cards
Play video cursor
A scrolling video of the Miller EV Solutions website
An image of the Miller Electric Company website
A phone with Instagram open to Visit Jacksonville

Capturing Downtown’s Vision

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The homepage for the Blue Biofuel's website
A phone with Instagram open to Visit Jacksonville

That’s where we stepped in.

We put a spotlight on what makes Jax quirky and eclectic, welcoming and laid-back. It’s a town that perfectly captures the charm of both the south and the east coast. One that takes your expectations of a Florida vacation and flips them — for the better. Our campaign reflected that. Focusing on the area’s natural beauty, bustling entertainment scene, and historic sites, we provided copy and graphics for social ads, digital ads, email newsletters, video scripts, and more. Headlines like “No theme parks, but the beaches are wild” showed off the campaign’s bolder tone. The bright colors selected for the theme complemented the new brand voice, showcasing Jacksonville as an energetic, vibrant city to visit.

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A scrolling view of the Miller EV Solutions website
An assortment of MOSH pins
Three MOSH business cards
MOSH rack cards
A screenshot of the David Gray 8-bit commercial

KIND WORDS

Flip Side of Florida logo
A A-frame sign on the sidewalk featuring Visit Jacksonville
Four example Instagram stories for Visit Jacksonville
Outdoor billboards featuring Visit Jacksonville Flip Side of Florida campaign
An infographic for Miller EV Solutions on the lifecycle of an EV project
A Miller Electric Company employee
An outdoor billboard for MOSH

In 2015, our firm was selected through a competitive bid process to provide strategic public relations support for the organization’s operations in Northeast Florida and expansion throughout the state.

In the years since then, our efforts have resulted in hundreds of positive earned media placements in local, regional, and national outlets, ranging from industry awards and coverage of new construction developments throughout the project life cycle, to client success stories and thought leadership opportunities.

The results are in.

From March 2023 to March 2024

200%

total website traffic growth

48,882

partner referrals

47%

of all website traffic from paid media

1,175%

increase in total net followers

431K+

emails sent with 32% open rate

In addition, our design team meticulously crafted packaging that not only captured attention but also embodied the unique essence of each brand, evoking anticipation and excitement on the shelf.

Our campaign development and associated collateral — from in-stadium ads to POS displays — heightened brand awareness and engagement on occasions such as Cinco de Mayo, anniversary campaigns or new product launches.

Let’s turn your idea into realized potential.

200%

total website traffic growth

48,882

partner referrals

47%

of all website traffic from paid media