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Outside
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Highlights from the Business
Free parking
Free WiFi
Kid friendly
Large group friendly
Review Highlights
“Bumping it up to 5 stars, big snow has indoor skiing, LEGO discovery center and the aquarium is fun to check out.” in 30 reviews
“This mall is so diverse that it even has the Nickelodeon Universe theme park, an indoor ski slope, Ferris wheel, an indoor rink and the Dreamworks Waterpark.” in 4 reviews
“There's a nickelodeon amusement park with plenty of stuff for both younger children and teenagers and grown-ups.” in 19 reviews
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Location & Hours
East Rutherford, NJ 07073
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Amenities and More
About the Business
Sneaker & streetwear boutique featuring limited-edition footwear, apparel, and accessories.
Ask the Community
Q:
How much to enter?
A:
Mall is free, but depends on what activity you want to do, each has different prices. Parking is free for 1st hour and $5 after that. The game day (jets or giants) can be crazy.
Thomas L.1 person found this helpfulQ:
If you go during winter, are there lockers for you to leave your coats if you'd like to go on rides?
A:
For DreamWorks, yes there are lockers for rental. I have not been to Nickelodeon Universe Theme Park but my guess is that side should have lockers too.
Cathy W.1 person found this helpful
Recommended Reviews
Overall rating
401 reviews
5 stars
4 stars
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1 star
- Aug 19, 2024
If you are looking for a place to let the kids run wild and do a little shopping in between, then the American Dream Mall can come in clutch.
You probably already know plenty about the shopping aspect here - there are a wide variety of shops that will make sure you leave broke. So, I'll go over a few important things for families:
1. The closest parking lots to the amusement parks are B and C, and parking costs $5 for the day.
2. All of the amusement parks charge for tickets. However, Nickelodeon Park can be accessed without tickets.
3. The carts for kids cost $10 to rent.
4. There is filtered water near the bathrooms. So don't blow $4 on bottled water.
5. There are small interactive installments throughout the mall where the kids can play besides the amusement parks.
This mall is by far one of the best in NJ. It's definitely a place where you can end up staying the whole day - and blowing your entire paycheck - at!
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4089269Aug 18, 20241 check-inThis mall for me is a hit or miss, anytime I visit. Years ago, I worked in this mall and it is a hike to get from one area to the next - of course, depending on where you are going.
On the flip side, I love the variety you can find in the mall. There are restaurants of all kinds - fast food found in the food court - and many other areas with fine dining and fun experiences like the Wine Bar, Vinoteca. There's a Starbucks as well, Cinnabon, Mrs. field, and whenever I visit there are more and more restaurant and stores added - like the H Mart! (I was very happy about this addition)
The mall even houses endless entertainment like the aquarium, black light mini gold, Big Snow, the Game room, ice skating, the theme park and more.
My cons: SO MANY PEOPLE - it very often feels congested esp in busier areas like the bottom floor with the aquarium, h mart and stage. parking can sometimes be a hassle with the amount of ppl attending the mall.
All in all, the place is good in the sense that there are so many options. I will still definitely be visiting and checking out the new additions they quite often have.
Helpful 1Thanks 0Love this 1Oh no 0- Aug 17, 2024Updated review
I love coming to the American Dream Mall and trying new places out. Each time I come I always discover new things to do. There are a ton of stores to shop at including Zara, Aritzia, Primark, high end stores and more!
They also have a ton of entertainment spots including: ice rink, arcades, water park, Nickelodeon theme park, big snow and more.
They also have many dining options. They have two food courts (one on each side) and a bunch of restaurants. My favorite is the Yard House and Vinoteca for a wine tasting experience.
If you're in the area you have to check them out!Helpful 1Thanks 0Love this 1Oh no 0Sep 18, 2022Previous reviewA very fun mall to get lost in. There is so much to explore and each time you go back you discover new things!
Some of the highlights I saw were shopping stores with more still opening up (Zara, h&m, designers, etc.), theme parks, ice skating rink, ski/snowboarding, Oreo cafe, water park, escape room, food court with restaurants still opening up and more!
This is the definition of a fun entertainment mall great for everyone of all ages.
Parking is only $5 for the entire day. Which is great because you'll spend hours here.
Can't wait to come back!! - Aug 14, 2024Updated review8 check-ins
Went to the mall in the evening hours. Far less crowded, easily found parking in Lot A first floor. Restaurants and stores in Court A didn't have wait times at all. Good time to be here.
All elevators, escalators were filly functional. The dining area of Court A is elegant and well maintained.Helpful 7Thanks 2Love this 3Oh no 0Aug 5, 2024Previous reviewWent to AD on a Thursday noon, seemed like it was packed at that time, was hard to find parking on first floor. Had a good lunch at food hall on 3rd floor. Uniqlo had some good sales. The mall was clean and well maintained as usual.
I was little annoyed that the back side on 3rd floor was blocked. Had to walk all the way around to get to the food court area.Jul 28, 2024Previous reviewThis time went to AD around 8pm on Saturday. Mall was still crowded. Parkings close to entrance were still packed. Was happy to see most store were still open. But the stores in luxury wing were mostly close. We did some shopping and got some dessert. Another wonderful trip to AD.
Jul 13, 2024Previous reviewGood day to be in AD. Raining outside. Mall still has beautiful decorations around the fountain. Lots of new restaurants and stores have opened in past few months.
May 26, 2024Previous reviewThe mall is growing slowly, newer stores are opening up. Lots of more foot traffic. They host a lot of seasonal and cultural events. Ice rink and big snow are popular all year round. Toyrus and Babyrus are still open.
Management is doing a marvelous job of keeping the mall clean and maintains its luxurious appearance. Seems like they have finally figured out dealing with parking garage, I saw lot more attendees helping out customers to maintain the flow of traffic inside the garage.Apr 22, 2024Previous reviewWent to AD over the weekend for some shopping. This was my first visit in few months. Was surprised to see lots of new small stores opening. The garden area was decorated meticulously for Spring. Whole mall was super clean and everything glossy. Mall was super crowded for Saturday afternoon, lovely to see everyone embracing AD.
I was happy to see they were managing the parking situation by restricting in and outs in certain directions. Hopefully they will maintain this improvement.Jan 18, 2021Previous reviewAMAZING!
We were very skeptical like others about the American Dream mall, but after visiting it in person, I am blown away. It's a huge mall, with everything shiny and sparkly. The mall has many common areas, lots of interior for photo-ops, a garden with fountain to chill-out.
The mall has 3 levels, with most of the stores in Level 1 & 2, and the food court in Level 3. Food court current has:
A Cuban store
A Latin store
Taco Bell
Popeye's
Few others
We saw some unique stores in the mall.
Amazon 4-star
Primark
Lady M
Lindbergh
Lovepop
It's Sugar
The mall has so many entertaining spots, most of them require buying tickets ahead of time to ensure a spot on the day. These places are:
Big Snow
Nickelodean Universe
The Water park
Angry Bird Mini Golf
Black out Mini Golf
Ice Rink
The parking is currently free due to Covid, they are trying encourage more customers visits. But it might probably change in future. - Aug 11, 20242 check-ins
American Dream is where the nighmare begins at the parking gararge that costs you money to park. Like how do you want me to come to a mall when I have to pay.
Anyway, I come here for one thing only... business transaction!
Helpful 67Thanks 8Love this 51Oh no 2 - Aug 4, 2024
This place is a huge mall which can be somewhat overwhelming when you first walk in.
But you can find every selection of stores from very high end to your run of the mill stores in other malls. It is great place to walk and take in the sights. Parking can be a nightmare especially if there is something going on at Met life.
I do love all the uniquely designed places of seating areas and there's this forest where you can take great photos. If you do ride share with Lyft and Uber, you need to go down to Garage A or D. That can be sort of complicated but can always ask security or customer info for help.
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45175Aug 15, 20241 check-inThis place is amazing! You need at least 2 days to experience it all. It is great for the family to spend time here.
Helpful 0Thanks 0Love this 0Oh no 0- Jul 24, 2024Updated review12 check-ins
More and more stores, restaurants and home goods coming in. It's actually one of the primary malls I would go during weekends.
Helpful 3Thanks 1Love this 3Oh no 0Jan 19, 2021Previous reviewSuper big mall. Make sure you have comfort shoes on. Most shops are open. Entertainment is limited so is food court.
Lots seats through out the mall so people can actually take a break.
We did the Marvel Adventure Lab. It's a photo booth and make u into comic picture. The interface of the machine is horrible. Such a short time to pick and pose. Don't do it. - Jul 1, 2024
I wish I started coming here sooner! This place has so much to do, so much so you won't get through it all in 1 day. And everything is, and can be, expensive. A lot of these places do run sales if you follow their social media accounts, and AAA also runs a discount for a select number of experiences. But with that being said, let's just get into it?
THE DRIVE
From Philadelphia, it's about 1.5 hours via I-95, but tolls are expensive ($40/day with EZ Pass). Avoiding tolls takes 2 hours and more gas. Your choice.
PARKING
Parking is $5 all day.
On days when there's an event at the MetLife Stadium it is $40. But you can get it validated ONLY if you do an experience like snowboarding/skiing, the waterpark, amusement park, ice skating, the American Dream wheel just to name a few.
So basically, if you're paying for an experience, within the mall, you can get the parking back down to $5. Otherwise, you may be screwed.
Don't leave your parking ticket in the car. Bring it with you. Keep it in your wallet. Before you leave, you have to pay for parking. You can either pay for it inside at a kiosk, pay for it with your phone via Apple pay & scanning the QR code, or pay for it while exiting the parking garage at the kiosk booth. You have 25 minutes upon paying for your ticket to exit the parking garage before you're asked to pay for it again.
UBER/LYFT/SHUTTLE
If you're staying in the area, many hotels offer shuttle services. Those will drop you off at level 1. Level 1 has NOTHING else on it besides parking and cars. Level 2 is when the stars and mall entrance starts.
Also, if you're trying to catch a lyft/uber out or into the place, that will happen on level 1. Just so you're aware!
HOTELS
There's plenty of hotel stays in and around the area, just check out the collections on my page for a few of them. I will regularly update it as time goes on. Some of the hotels do provide shuttle service to the mall as it is not within walking distance.
FOOD
So many food choices and options to choose from in a many different areas of the mall!
BATHROOMS
Most of the bathrooms most of the time are very clean and tidy, but during high volume times or after high volume times they are a huge mess! But that's normal, no matter where you go. People will be people.
OVERALL
I know this is a short review, but the experiences themselves get massive reviews from me if not entire blog posts on my website/blog, "dreamlikediana." Reviewing the mall as a whole, it is amazing, it is clean and tidy. There is a lot to do here, but it takes a lot of time to get through it all. Great place for family fun or a solo adventure! Not a far drive from Philly, but I also know people come out from out of state. Lots of hotel choices.
The only location to have a Toys R Us, and they have this train for kids from Toys R Us that goes around the mall which is really cute!Helpful 2Thanks 2Love this 1Oh no 0 
3180139415246Jul 16, 2024Updated review10 check-insNow retail stores open on Sunday . Good stores, eateries and activities. Aceptes the $5 parking charge .
Helpful 20Thanks 8Love this 22Oh no 0Mar 17, 2024Previous reviewGreat experiences, events, food and shopping . Little confusing with signage but you will learn. Enjoy Legoland , aquarium and Ferris wheel. Still only half rented.
