Updates From This Business
We're open on Memorial Day
We'll be here from 10am to 5pm on May 25. If you… read more
We've updated our hours!
We are now open on Saturdays from 10am to 5pm. Come… read more
Valentines Day Specials!
Shop small and get huge savings this Valentine's day… read more
OPEN THIS SUNDAY, 12/20! Come Visit us!
Come see us today! Ask about our Sunday Special… read more
We Are OPEN! Support Your Local Businesses!
Open everyday until Christmas, please come and see… read more
Save Businesses by Shopping Small this Holiday!
Support your local small business community this… read more
We are OPEN everyday until Christmas!
Shopping Small and supporting your local… read more
Get Your Christmas Shopping Done Early!
With the new announcement of San Mateo returning to… read more
Small Business Saturday Sales Event!
As a thank you for our continued support, AJC is… read more
Shop Safe and with Confidence at Appelblom!
Appelblom is committed to your families health and… read more
New - Engagement Ring Appointments Made Easier!
Announcing our new Non-Contact Engagement ring… read more
Portfolio from the Business
Sponsored
![Appelblom Jewelry Co. Custom Rings](https://s3-media0.fl.yelpcdn.com/projectphoto/4T5rtEkJCgbV29rTq3T5Nw/l.jpg)
Appelblom Jewelry Co. Custom Rings
5 Photos
![Wedding Bands!](https://s3-media0.fl.yelpcdn.com/projectphoto/mYDjfx_xrt-fVgMWx2E2dw/l.jpg)
Wedding Bands!
8 Photos
![Loose Diamond & Gem Specialists!](https://s3-media0.fl.yelpcdn.com/projectphoto/hhAJL_-GiszIGimKSYT_RA/l.jpg)
Loose Diamond & Gem Specialists!
3 Photos
![Welcome to our store!!](https://s3-media0.fl.yelpcdn.com/projectphoto/TZKav1rnn31SDl48F_0QCw/l.jpg)
Welcome to our store!!
7 Photos
Highlights from the Business
![WOMEN_OWNED_OPERATED](https://s3-media0.fl.yelpcdn.com/assets/public/40x40_women_owned_v2@3x.yji-7f76589508d70b5949ed.png)
Women-owned & operated
![LGBTQ_FRIENDLY](https://s3-media0.fl.yelpcdn.com/assets/public/40x40_lgbtq_friendly_v2@3x.yji-adfd3355cb0f55a5c2e8.png)
LGBTQ friendly
![WALK_INS_WELCOME](https://s3-media0.fl.yelpcdn.com/assets/public/40x40_walk_in_welcome_v2@3x.yji-73cd45012d00163e691f.png)
Walk-ins welcome
![LUXURY](https://s3-media0.fl.yelpcdn.com/assets/public/40x40_luxury_v2@3x.yji-b27b9201447928971706.png)
Luxury
![WORKMANSHIP_GUARANTEED](https://s3-media0.fl.yelpcdn.com/assets/public/40x40_workmanship_guaranteed_v2@3x.yji-474c42a7027c6f4fb40b.png)
Workmanship commitment
![OFFERS_PAYMENT_PLANS](https://s3-media0.fl.yelpcdn.com/assets/public/40x40_offers_payment_plans_v2@3x.yji-a2e04bbfd38c3330507f.png)
Offers payment plans
Services Offered
Verified by Business
Review Highlights
“When the day came to pick out a ring, Paul was very patient in walking me through the whole process.” in 134 reviews
“Fiona and team truly went the extra mile for me and I can't say enough wonderful things about this amazing store.” in 55 reviews
“An enormous thanks for everyone at Appleblom and if you have a custom job GO TO THEM.” in 13 reviews
Location & Hours
Amenities and More
About the Business
Business owner information
![Photo of Paul A.](https://s3-media0.fl.yelpcdn.com/buphoto/MW7sdIq8fPClREHHHQJLLA/90s.jpg)
Paul A.
Are you looking for the perfect piece of jewelry for your special occasion? Founded in 2012, Appelblom Jewelry Co. has rapidly grown to become the preferred Diamond & Bridal Jeweler on the peninsula. Our exemplary service and integrity truly set us apart. Our mission is simple: Service & Quality. We believe that the level of service should match the quality of the product. We provide the best service and best product possible because your complete satisfaction is our ultimate goal. We strive to offer a Jewelry Experience unlike any other, providing an unparalleled educational opportunity so that our customers always have the knowledge to make informed purchasing decisions. At Appelblom Jewelry Co. you will never feel pressured. Think of us as your Diamond Agent; we are your advisors and will source you the perfect stone and the perfect setting to create something uniquely yours. Our Services Include: Diamond Concierge Certified Appraisals Maintenance & Repairs Free Jewelry Cleanings for life Flexible Payment Plans
Ask the Community
Q:
Can you resize a basic gold wedding band? it needs to be smaller.
A:
Yes we can size gold bands. Please come by any time during our regular business hours (Tuesday - Saturday 11 am to 5 pm). Thanks!
Paul A., Business OwnerQ:
Do you offer watch appraisals?
A:
Hi Kim, Thanks for reaching out to us! Yes, we do watch appraisals. Please email me at liz@appelblom.com to schedule an appointment. Our appraiser is in on Tuesday… more
Paul A., Business Owner1 person found this helpful
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Overall rating
271 reviews
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- Susan V.Foster City, CA01Jul 9, 2024
Had gold chains repaired and they did a beautiful job. Very happy with the work they did and their customer service.
Helpful 0Thanks 0Love this 0Oh no 0 - Steffi L.Daly City, CA41627Feb 28, 2024
Appelblom Jewelry has a great selection of jewelry and did a great job of resizing my engagement ring.
I came across the shop after eating at a restaurant just a few doors down on a Wednesday afternoon. Ducking into the shop to take a peek, I fell in love with a watermelon tourmaline ring set in an east-west in 14k yellow gold. Atif helped me with checkout and was patiently answered any questions about the materials & sourcing of the tourmaline.
I also returned to the shop a few weeks later to resize my engagement ring. After measuring my fingers and looking at my hand, Zariah and Emma ended up recommending sizing beads for the band instead of sizing down since my knuckles were larger & the beads would keep the ring from turning because of the larger center stone. I got my resized ring back after 8 days and ended up loving the modifications. The sizing beads were comfortable additions and they will also be more forgiving on my fingers with age/life changes.Helpful 1Thanks 1Love this 1Oh no 0 - Davis C.Monrovia, CA19Aug 7, 2024
I bought my fiancée's engagement ring here and I would strongly recommend it for anyone looking.
Emma helped me out, she gave me all the information I needed and basically made this process as easy as it could be. My fiancée went into the store with me so we could see what she liked in terms of cut. Emma walked her thru everything and made it extremely easy to pick out the diamond. My fiancée was none the wiser and was blown away with her ring
5/5Helpful 0Thanks 0Love this 0Oh no 0 - Karen T.San Mateo, CA04Aug 16, 2024
They were able to fix my ring for a fraction of the price that I got quoted from another jeweler They were efficient and honest. Definitely recommend them.
Helpful 0Thanks 0Love this 0Oh no 0 - Nancy V.Port Hueneme, CA1171Aug 10, 2024
The quote for fixing a very delicate gold necklace was $60-80! My daughter took it back to NY and paid $20.
Helpful 1Thanks 0Love this 0Oh no 0 - Marcielle J.Chicago, IL128May 6, 2024
Appelblom goes above and beyond when it comes to getting the ring of your dreams. The shop itself is quite intimate and serene. Great customer service and wide variety selection. Definitely come here if you are interested in antique/vintage styles.
I came to them with a poorly made setting with mismatched sapphires, and walked out with a masterful custom-made engagement ring. Atif and Fiona guided me throughout the whole process. They were extremely knowledgeable and helpful, and I loved that they tuned into the finer details and listened to what I wanted.
We drew a design from scratch, compiled reference photos, and ordered a number of pear-shaped sapphire pairs in various shades and sizes to try on. From there, we created a couple of wax-molds until I found THE one. They were extremely accommodating to my creative urges and pivots during this stage, and they reassured me that the ring was going to be beautiful.
It took roughly a month to complete, but it was a labor of love worth all the time, effort, and money. The end product is phenomenal - just look at the photos! As you can see, their jeweler is absolutely talented to do this all by hand, and they have from me my biggest compliments! Thanks to Appelblom, my ring has been made into what I always wanted it to be - PERFECTION!Helpful 0Thanks 0Love this 0Oh no 0 - Precilla D.South San Francisco, CA045May 20, 2024
Emma helped my husband and I with all our jewelry needs :) from my engagement ring, our wedding bands, my wedding necklace, and a few surprise gifts we got each other. She is just the sweetest person and the person you'd want to help you find the perfect piece for you or your loved one. We never felt rushed or pressured to purchase. She really just wanted us to be happy with our choices and she can tell when we weren't. She showed us what she had in store, but also was happy to get specific pieces that we requested from her vendors. I would highly recommend working with her if you come here, but honestly everyone working there seemed to have your best interest at heart so you can't go wrong with this jewelry shop. Thank you Emma!
Helpful 0Thanks 0Love this 0Oh no 0 - Bob W.San Mateo, CA115Jun 6, 2024
I brought a gold chain necklace for repair. The oval piece that held a cross to the necklace was missing. A very nice young lady who was helping me showed me a few small ovals and I chose one. She indicated it would be "about $50 to $60 to repair. I was fine by that. When I went to pick up the necklace the cost, with tax was $197.00! Far more than what I was quoted. Not
Helpful 1Thanks 0Love this 0Oh no 0 - Jan 3, 2024
I needed a ring resized and noticed Appelblom while I was dining in San Mateo. The staff was very friendly and helpful. I waited a bit since there was someone being helped and saw they have a very nice selection of jewelry. Once it was my turn they quickly took a look at my ring and measured my finger for the new size. Even though they said it would be a couple of weeks, I got a call within a few days that my ring was ready. I was very happy with the new size and it looked so shiny and new. I hardly shop for jewelry, but if you need a place to shop or to service your existing pieces, this is a very trustworthy place to go.
Helpful 1Thanks 1Love this 1Oh no 0 - Allison C.South San Francisco, CA3198Mar 22, 2024
I was looking for someone to re-set an emerald from an old setting my aunt had given me, that didn't suit me. I found this store through some great reviews. They showed me settings that they could order to fit the stone, and we found one that was perfectly my style, in my budget. I just got the ring back, and it glows, sparkles, and shines! It's a perfect fit, too. Gorgeous work, and an heirloom ring I'll wear regularly now!
Helpful 0Thanks 0Love this 1Oh no 0