Review Highlights
“My sister and I went to this new Friedman's yesterday and were very pleasantly surprised with the experience.” in 2 reviews
“I met with Angela Christianson who was extremely helpful, knowledgable, nice, smart and efficient.” in 2 reviews
“Sean from the garden department was super helpful when I was asking about some plants I wanted to get for my home.” in 4 reviews
Location & Hours
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Next-Day Delivery Available.*
*On In-Stock orders $499 & above, placed before 2PM (Monday thru Friday). Subject to availability of delivery slots. Not available at our Roseville showroom. See associates for more details.read morein Appliances
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About the Business
Since 1946 weve been a community stronghold first in Petaluma, then throughout Northern California. Weve made it a point of pride to establish ourselves within our community, to get involved, stay true to our local roots and operate our family-owned and independent business with integrity. We are committed to delivering unmatched service, products, resources and real value to all of our customers the do-it-yourselfers and small businesses, as well as professional contractors.
Ask the Community
Q:
Do they deliver lumber and building materials?
A:
Hi Dan, Yes, we do. You will need to contact the store to set up an order for delivery. Thanks!
Sonia G., Business Owner
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Overall rating
169 reviews
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- L C.Novato, CA012Aug 31, 2016
Went to buy some paint and was very surprised by all the help I received. Greeted right after I walked in pointed the right direction.
I like that it is a large hardware store yet it felt nothing like Home Depot. I can't stand to go into Home Depot anymore and I have to say I am really happy to have this store near by.
Checking out looked like a long line but it went by really fast and the cashier was very friendly and apologized for the wait.
Definitely will continue to do my larger hardware store purchases here.
Lots of selection on various items.Helpful 0Thanks 0Love this 0Oh no 0 - S P.Fairfax, CA1442Aug 30, 2024
Very well stocked home project store at reasonable prices, plus they have the absolutely friendliest & helpful staff.
Helpful 0Thanks 0Love this 0Oh no 0 - Craig S.West Valley, San Jose, CA08Aug 13, 2024
Decent selection, but over priced. Don't go in without a coupon. 4/5 employees I've interacted with are extremely rude. One guy mocked me when asking him where masks were insinuating real men don't wear masks. The old woman at the lumber counter is a piece of work.
Helpful 0Thanks 0Love this 0Oh no 0 - Steve C.San Rafael, CA4413May 27, 2024
Lackluster help on the sales floor and understaffed at the checkout counter where it's also confusing whether if there's just one line or two lines. They need to figure this out and state it somewheres.
Helpful 1Thanks 0Love this 0Oh no 0 - Jan 7, 2023
I really enjoy Friedmans over many of the other big box stores, but sometimes they can be frustrating.
This location is about on par compared to many of the others stores. While finding items is pretty simple, finding an employee can be challenging. When you do find one, most do not seem to be knowledgeable in the areas that you need them in. This results in the customer doing research before or during the visit, which can be a bummer as you may be returning to exchange or return the wrong item. I by no means need a contractor, just some simple questions answered as a home DIYer. Not a huge deal as I do most of my research beforehand now. Other than that small inconvenience, I usually prefer hitting this spot over others just due to the simplicity and store layout. Long time Friedmans fan here.Helpful 2Thanks 0Love this 2Oh no 0 - Jan 14, 2023
When I'm in need of anything for a DIY home project, Friedman's is my go-to destination to find most of what I need. Although it's relatively large (compared to the Ace hardware, for example), it's way smaller than Home Depot, so they simply don't have the floor space to carry the diversity of products you find at the bigger stores. Pricing-wise, Friedman's is also a little more expensive, most likely because they don't have the same buying power as the larger chains. That being said, I still love shopping here and supporting our locally owned businesses whenever possible.
I find it reasonably straightforward to find what I need, but have not had the same experience as other reviewers that found it difficult to locate an associate for help. Usually when I'm browsing, I'll get approached and asked if I need any help--but maybe I just look less handy and potentially in greater need of assistance :P
I have two minor complaints, though.
The first is that electrical supplies are pretty limited. They probably have 1/4 or less of the inventory of Home Depot and 1/10 of a supply house. If you're looking for a niche part, you're unlikely to find it here. I am likely biased because most of my DIY work is electrical.
Second, it's not possible to search online if a location has a particular product. You have to go there and spend time looking, or call first. With HD, I can check inventory in near real-time so I can decide whether or not to make the trip. Hopefully, this is something they'll improve with time.Helpful 1Thanks 0Love this 0Oh no 0 - Rich G.Petaluma, CA131Apr 5, 2024
My wife and I used to be regular patrons of Friedman we used to buy home improvement items and we used to love the way we were treated there.. one day, I tried to return a plant that had died and that we had nurtured but for some reason it just did not live and I tried to return it to my amazement. The lady at the return counter said we need to call the plant manager in.. I waited a few minutes and this lady appeared with a skowle on her face after looking at the plant, she immediately said you didn't buy this plant here to which I said my wife just bought it a couple of weeks ago. It has the same label on it... she refused to give me my money back for the plant to which I asked to see a manager. The manager was a little more understanding, but still would not give us a refund to which I looked for a compromise and said, how about if we just exchange it the plant manager was shaking her head, and saying no no no, but the manager stepped and said OK will do that.. I can't believe the gauntlet that they put me through to exchange this plant exchange a plant. I will never buy even a nail at at Friedmans again I cannot believe what they put us through to exchange a GD plant.. there must be gold buried in those plants because these people have taken cheap to a new level ..you just don't treat people that way, I'm still shaking my head now.. the plant manager that gave me grief looked like she was out of a scary Halloween movie
Helpful 1Thanks 0Love this 0Oh no 0 - Marie N.San Francisco, CA4266Jun 23, 2023
I would like to know where the "helpful" employees in this store (referenced in other reviews...?!) are located because the people I asked simple questions to acted incredibly bothered, not helpful, and seem to hate their jobs. I don't need fake smiles but I definitely don't need to feel like a burden by shopping in your store. I'll drive ten miles out of the way next time and go to Home Depot instead.
Helpful 1Thanks 0Love this 1Oh no 1 - Dec 14, 2021
Friedman's is a Do-it-Best affiliate, which really shows in how the store is run. This is one of the nicest home improvement stores I've been in, so much so, I made three trips in while visiting the area. It's a small chain with the selection of a bigger box, and the prices were reasonable as well.
Helpful 1Thanks 0Love this 0Oh no 0 - Jul 10, 2021
Friedman's is a local favorite, competing with the big guys and sometimes beating them in the DIY home improvement arena. They have an extensive lumber yard with good prices and a wide selection of products. They also beat the big guys on customer service, with easy to find and helpful staff.
Helpful 2Thanks 0Love this 1Oh no 0
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