Offerings
What's the vibe?
![](https://s3-media0.fl.yelpcdn.com/bphoto/8uYfFJvX4t5SOjJ7ubGXCg/258s.jpg)
![](https://s3-media0.fl.yelpcdn.com/bphoto/Gd3aPLVuAuYNBcXfxxBpyQ/258s.jpg)
![](https://s3-media0.fl.yelpcdn.com/bphoto/_OPLrmkPjNfiqOoZw6sWqA/258s.jpg)
![](https://s3-media0.fl.yelpcdn.com/bphoto/9NBrR88H9wbmIAsDMtnJzg/258s.jpg)
![](https://s3-media0.fl.yelpcdn.com/bphoto/WnPqy3QV_iTczGxJf8HS1w/258s.jpg)
See all 1759
Inside
1759 photos
![](https://s3-media0.fl.yelpcdn.com/bphoto/beQY-gCy2xNS-hDXCOZJaA/258s.jpg)
![](https://s3-media0.fl.yelpcdn.com/bphoto/h0y4M6YqQv6gubVKA_4hkQ/258s.jpg)
![](https://s3-media0.fl.yelpcdn.com/bphoto/R-cLu2XJCfrBBZJWpk7lfg/258s.jpg)
![](https://s3-media0.fl.yelpcdn.com/bphoto/UFYV89v0lEolbQvenPhYkQ/258s.jpg)
![](https://s3-media0.fl.yelpcdn.com/bphoto/73WrFAUc3Vd9mEaSQIUyLQ/258s.jpg)
See all 382
Outside
382 photos
![](https://s3-media0.fl.yelpcdn.com/bphoto/LYmG_wUSeB4WUIyh4XxDFg/258s.jpg)
![](https://s3-media0.fl.yelpcdn.com/bphoto/8uYfFJvX4t5SOjJ7ubGXCg/258s.jpg)
![](https://s3-media0.fl.yelpcdn.com/bphoto/iq-rF6K-QYLMjfuipqhk1Q/258s.jpg)
![](https://s3-media0.fl.yelpcdn.com/bphoto/beQY-gCy2xNS-hDXCOZJaA/258s.jpg)
![](https://s3-media0.fl.yelpcdn.com/bphoto/Gd3aPLVuAuYNBcXfxxBpyQ/258s.jpg)
See all 3326
All photos
3326 photos
Review Highlights
“Upon walking in the entrance, you'll also see a little bakery/cafe where they sell butterbeer and treats.” in 106 reviews
“! If you're a Harry Potter fan and looking to experience some magic in NYC, check out the Harry Potter store!” in 56 reviews
“They have the standard staples (candy, tshirts and wands) but they also have VR experiences and a soda bar.” in 52 reviews
People also searched for
Location & Hours
You Might Also Consider
in Electronics, Mobile Phones, Telecommunications
Earn a $100 statement credit
Open a Verizon Visa Card and get a $100 statement credit applied to your credit card bill, just make your first purchase within the first 90 days. Limited time offer. Plus, you could earn rewards on all your favorite purchases—from…read morein Electronics, Internet Service Providers, Mobile Phones
Amenities and More
Ask the Community
Q:
How do I enter ? Do they still require like a sign-in or reservation? Do I still need to scan QR code and return later?
A:
Q:
We driving there from VA, is there parking near by?
A:
Depending on the day you go you could get lucky, but it's street parking so you may have to drive around a bit until you get a spot.
Stephy G.1 person found this helpful
Recommended Reviews
![Photo of Username](https://s3-media0.fl.yelpcdn.com/assets/public/default_user_avatar_64x64_v2.yji-19e0a8ff85b15f4bbd79.png)
Overall rating
431 reviews
5 stars
4 stars
3 stars
2 stars
1 star
- 584190575Feb 6, 2024
If you're a Harry Potter fan, this store is a must visit for merch and nostalgic feelings. The store is designed to include some of the series' most memorable attractions and moments. After you've browsed and purchased a ton of souvenirs make sure to check our their cafe that serves HP themed snacks and of course, butter beer. I did not get butter beer on tap from the cafe, however I purchased a bottle of the take home butter beer, and it is not the same as the butter beer you would get from Universal Studios so temper expectations if you do purchase a bottle to take home! If you're a Harry Potter fan and looking to experience some magic in NYC, check out the Harry Potter store!
Helpful 0Thanks 0Love this 0Oh no 0 - Aug 25, 2024
If you are a Harry Potter fan you will enjoy this. I won't cap myself a BIG fan but I like the movies, admittedly I have not read any of the books.
So...here's my review, with tips...
The show is lllloooonnngggg so buckle in and be ready. Do not go if you're tired, if you go to bed early on your daily take in the early show not the 7pm.
The actors did a great job, but remember this show is more about Harry's son, not Harry...he's there but this is his son's story. Again the acting is great but in this show I have to applaud the behind the scenes lighting and effects show. Do you like Magic? Yes you say? Well you've got it. AMAZING!!
The hunt in the show is okay..there were some laugh out loud moments but not as many to me compared to the remainder of the audience.
If you're tall buy an end seat, the seats like most old theater is tight. Your knees will thank you. The good is talk to the staff and they will move your seat to a more comfortable location if the show isn't sold out. If you're bringing kids some may get scared at times, but they will likely think it is fun. Remember to get the short ones a booster, they are free, comfortable and you can find them right outside the exit signs mid-theater
On the orchestra level.
Tax a taxi if you can, if you're not walking distance of course. If not there is parking in Time Square just remember it's Time Square so you will need to be patient with traffic and people.
Overall, very good show, very long show,over three hours. Would I go again...hmm...no. Seen it once so I'm good. I do recommend the show.Helpful 0Thanks 0Love this 1Oh no 0 - Jul 20, 2024
Okay, confession time: I'm not the biggest Harry Potter fan. Seriously, I don't even know why I'm reviewing this, but boy, was this place cool to visit.
As a proud Slytherin (team green all the way!), I ventured into this magical emporium for the first time over break with some friends. They're hardcore Potterheads, so naturally, they were losing their minds while I was just there for the ride.
We spent quite a while exploring the store, and I have to admit, it was pretty awesome. Wandering through the aisles of wands, robes, and all things Hogwarts made me think, "Hey! I'm team green, and I belong!"
Oh, and did I mention they sold Butterbeer (both in-store and in the cafe right next to the exit)? It was like a fizzy dream come true. So, if you're a Harry Potter fan or just someone who enjoys magical beverages, this place is a must-visit. Even if you're not casting spells in your spare time, it's worth it for the Butterbeer alone. Cheers to team Slytherin and the magical world of impulse buys!Helpful 2Thanks 1Love this 1Oh no 0 - Jan 4, 2024
This was so great! This store is HUGE and they have a ton of variety
They also have a small cafe that sells Harry Potter themed desserts and butterbeer which you know you gotta get. Or at least a butterbeer ice cream!
I will say this is nowhere near as good as the butterbeer in universal but it's still worth trying. It comes with a frothy marshmallow topping and was very sweet but I'm glad we tried it. the ice cream is surprisingly tasty though! And the pastries looked sooo cute!
They have statues of hagrid, buckbeak and more and multiple floors so check them all out. They have a ton of unique merch and actually have sales. We ended up getting a Hedwig Christmas tree skirt!
Definitely a must stop for any Harry Potter fan in NYCHelpful 1Thanks 0Love this 4Oh no 0 - Feb 26, 2024Updated review
Opened in April 2021, this establishment is located on Broadway next to the Flatiron Building and is certainly not an amusement park attraction. This is definitely a store entirely dedicated to the sale of Harry Potter-related merchandise. After several years, my partner finally got to see the interiors yesterday. Gone are the days upon arrival to register for the virtual queue, except during the holidays. Harry Potter New York is comprised of two floors stuffed to the gills with clothes, wands, books, and memorabilia. They brought to life things from the book that weren't in the movies. If you're a Harry Potter fan, this store is a must-visit. Even if you're not looking to spend any money, you can have plenty of fun here!
Helpful 43Thanks 12Love this 42Oh no 0Dec 28, 2021Previous reviewHome to the biggest selection of Harry Potter and Fantastic Beast merchandise found under one roof in the Flatiron district of Manhattan, one needs to arrive early to scan the QR code for a reservation to enter the store by entering your cell number. Our number was 380 and after 6 hours, they'll text you when it's your turn. Upon arrival and perched overhead, a 220-pound model of Fawkes the Phoenix watches as we entered. Throughout the whole store, props from the films are displayed among the merchandise such as the major characters' actual wands and other items. If you're looking for a wand to add to your Harry Potter collection, you could spend a couple of hours in the wand shop showcasing more than 50 wands. Rotating in the main atrium near the wand stop, the massive Griffin typically guarding Dumbledore's office keeps a watchful eye over the store. This is an ideal spot for a selfie. Don't miss the Butterbeer Bar as you'll immediately see a giant cascade of nearly 1,000 glowing Butterbeer bottles that rise from the floor and appear to float over the bar. My partner's family and I tried the butterbeer and tasted like cream soda. This is a Potter fan's dream come true!
- 750217780Mar 10, 2024
This place is REALLY cool! Lots of fun things to check out. It's a store and almost like a museum as well lol! When you visit, you have to get the Butter Beer! They have the option to upgrade to a souvenir cup, which we did, and when you're done, they have a really cool cleaning station so you can clean and dry the cup and store it in your bag for safe keeping. Highly recommend visiting this place for the Harry Potter fan!
Helpful 1Thanks 0Love this 1Oh no 0 - Oct 13, 2023
If you are a Harry Potter fan, I'd say this is a MUST VISIT while you're in Manhattan ! I'd recommend coming on a weekday vs weekend. Apparently sometimes they get so busy, you need to join a queue to enter.
On my recent visit to NY, we had came on a Wednesday afternoon and pretty much walked straight in.
The store is very well stocked, probably better than any Universal Studio store I've been in. Lots of Hogwart house merch, wands, books, cards, passport holders, notebooks, stickers, washi tape, clothing, candy, BOTTLED BUTTERBEER for you fanatics, etc
Very well decorated and 2 leveled (theres a basement aspect of the store too that has books, jewelry, etc)
Even if you AREN'T a huge fan of Harry Potter, still nice to see.Helpful 0Thanks 0Love this 0Oh no 0 - Dec 9, 2023
This flagship store leaves nothing to be desired. It was a great time for my kids as they had stuff that you cannot buy elsewhere. They are both into the books and the highlight was the large Hippogriff that is perched above the center. The store itself is two stories and also includes a cafe that serves butterbeer, although we did not eat or drink there.
We spent about an hour there, and went back a second time during our trip to NYC. The kids ended up landing on a few items after much debate. The line to checkout was not long and all of the staff were friendly. There is something for everyone who is a Harry Potter fan and was one of the highlights of our trip.Helpful 1Thanks 0Love this 2Oh no 0 - Jan 26, 2024
This is such a fun store! We've been here on both of our recent trips to the city and it's a must-do for any Harry Potter fan. There's 2 levels here and lots and lots of merch to buy including clothing, wands, and lots of tchotchkes. The real highlight though is the butterbeer and the butterbeer soft serve and that ice cream is seriously some of my favorite in the world! Definitely stop in if you're in the Flatiron district and love HP!
Helpful 0Thanks 0Love this 0Oh no 0 - Thomas S.Richmond, TX4614574512Feb 23, 2024
If you're a Harry Potter fan, this retailer is a must visit. I tagged along with my oldest daughter because she wanted to get some gifts for herself and I needed the walking exercise. Prices were at the extortion level, but my oldest daughter didn't mind. She brought a couple of gifts for herself and was extremely happy.
Helpful 4Thanks 0Love this 1Oh no 0