New World Market

Food is good. Also amazing vegan options.

I love how the avocado is always fresh too which is hard to find with cook foods.

I was wanting to stop at the Polish market but they're closed on Mondays so I came here and...WOOOOOW, the food was so amazing!

I got some soup and beans for the store part, then headed to the counter. The woman spoke enough English to help get me some food. I wanted a stuffed cabbage and meat peroshki. But also, I wanted poppy cake...they were out so the lady recommended a few things on the counter.

Sorry I didn't take a picture but the item was an orange triangle thing that was maybe a distant version of a Neapolitan. It was soft and I'm not sure...maybe pumpkin creme inside and coated in almond slivers. I'm eating this unbelievably fresh and delicious thing...suddenly a little rich cherry filling peaks out. WHAT?! Crazy good! Then the last few bites are the Regina;r pumpkin crème and you just sit there in wonder of the amazingness!

So, I had wanted the cabbage rolls with meat in tomato sauce and also a meat piroshki. I could have eaten a dozen of either of these...not in one sitting, but yah...these were incredible. I ate the cabbage roll in the car, cold...it was so good. I took only a bit of the piroshki and it took everything to put it in the cooler for later...it was that good.

I also had the sweet piroshki with farmers cheese and the rugalah roll. More crazy delicious food!

Thank goodness I am going back later this week. I will bring my cooler again and this time, and buy as much of the savory items as I can fit in there so I can freeze some! Can't wait for Friday! I will take a look at some other pics to see if there's anything else I could try, and I still will also give to try the Polish market a try. Some of these things just remind me of childhood.

While planning my trip to San Francisco from NyC, I was so excited to visit new world market .

I had my hopes a bit high.. staff wasn't very friendly and not helpful ..

I have been coming to this store, on and off, for many many years AND over the last few years I have been giving myself a promise not to come back again... I believe in giving everyone a second chance but this place has been given many chances..,Customers BEWARE - poor quality of food, heartache guaranteed for at least a day, rude associates, spoiled food in the containers, mold on a number of their cheeses and salami plus outrageous prices, higher than any other Russian deli places... health department should be called on them

Super friendly personnel and really fun place to find new and interesting ethnic food.

Small and cramped, but my son and I thought it was super fun to walk around and see what was there.

Glad they sell the infamous Les Pres Sales butter here! I was looking for it all over the city!

I 've been coming here almost every week for at least the past 15 years. This is one of several retailers of food from Eastern Europe. I'll write about them as well but this is one of my favorites, so here we go. There are all kinds of items here you may not be familiar with, as well as fresh made food in their deli. You can make a very fine meal of these take home items with no trouble. But the main attraction is the wide variety of cheese, preserved meat, smoked or brined fish, beer/wine/spirits, chocolates and too many fresh desserts. If you don't know what something might be, what's to lose if you buy it and it turns out not to your taste. Then again, it's more likely something you'd hate to miss if you knew what's inside that package. My favorite are the fresh baked German breads, especially Vollkornbrot. The name of this last item, formally translated into English, means "whole kernel bread". Given Americans' orientation you'd assume this simply means whole wheat bread. But in Germany, Vollkornbrot is a different kind of thing, made with a considerable proportion of coarsely cracked rye kernels in the dough. There is of course some ground rye flour but it's simply included to work up enough gluten to hold things together. The result is a very dense loaf, a slice of which can be a meal in itself. The dough supplier ships ready-to-bake loaves frozen from Germany, to be distributed to retailers like New World Market. The true Vollkornbrot is that triangular loaf, but unfortunately it's often sold out. Call in the morning and request whatever you'd like them to bake, then pick up it later that day. If one is out of stock, there's at least a dozen other types of really excellent bread baked on site. You'd have to go a long way to get anything similar, unless you bake it yourself which is something of a production. I must admit I've been disappointed in the past 6 months or so, as a new owner has made some changes that resulted in less variety. There also seems to be an increase in sweet items on the shelves, and less basic foodstuffs. As for the staff, a few of my favorites are no longer there and there and some newcomers don't speak Russian. This makes communication easier, maybe, but I got used to working with Russians in the former GDR and actually miss interracting with them. Some might consider them gruff or rude but try to learn a little Russian and they'll get to know you if you return often enough.
I'm still hoping by the way that Susanna comes back someday.

Best deli food I've eaten. Went yesterday evening and walked away with far more than I intended. Just like the customer ahead of me, the more I looked, the more I wanted. Beef tongue and other salads were superb. The gefilte fish also look delicious. Got cookies and other treats. Beautiful shop and kind staff.

Oh how I love this place! For any homesick Eastern European, be you Romanian, Ukrainian, Czech, or perhaps also Russian, this is a taste of home. Every few feet you find an antidote to your isolation -- the Russian candies, the Romanian tuica and palinca, the special cheeses, the smoked fish, the tea ready for the samovar, the preserves ready for your spoon, and the many hot and cold dishes made by people who understand your palate.

I have been for many years a devoted customer. They never stop sourcing the ingredients and materials we crave. When a shipment of the Romanian Feateasca Neagra wine (made for 6000 years in the beautiful Romanian vineyards) comes in, be sure to try some of the dry variety and open your mind to the fruitiness of the demisec.

Thank you, New World Market, for countless shopping trips where each product into my groaning basket is a step closer to the lost world of my beloved grandmothers.

Recommended with enthusiasm!

We have been enjoying Russian Cuisine for the first time, while staying in San Francisco, and I have to say it's been amazing.

This was our third stop on a self guided Russian Market field trip along Geary by bike, and I have to say New World had the friendliest & most helpful staff.

I went in needing sour cream and a staff member immediately offered me assistance and pointed me in the right direction. I took home a Russian Pro Biotoc Brand that was thick, creamy and delicious. We took two cheese blintzes to go, that were stuffed with what tasted like a ricotta cheese with mixed dried fruits. Amazing. There was a beautiful display of fresh mini pastries piled up hight near the register, that were still warm from the oven. Amazing! Another staff member, could tell I would appreciate trying one of their homemade delicacies, only available for Easter, and encouraged me to purchase a container of the specialty cheese with dried fruit mixture. It is a yummy treat, just the right amount of sweetness. I will take her recommendations any time!

I can't wait to go back and put together a 5 course meal trying many more of their freshly prepared delicacies! The selection is huge and it all looks yummy.