Ruru Boutique

Wow, finally a Sanrio in the Haight/Ashbury. Been waiting forever. Thought it was another women boutique store but they added a section for Sanrio products. Not bad.

I finally had the chance to stop by here today. What attracted me the most was all of the hello kitty merchandise looking at me through the doorway! Anyways this is a cute boutique.
While the boutique has an emphasis on Hello Kitty products (including clothes, undies, and the usual store you'd see at a Sanrio store), they also carry a variety of young women's clothing. I saw alot of tops that I thought were very cute as well as some nice dresses.
I wasn't too familar with many of the clothing brands but I imagine its similar to the brands sold at other Haight St stores like XGeneration. The prices are also not too pricey.
I also got to chat briefly with Sarah (who Im assuming is the owner) who is very cute and friendly! We we talking about Hello Kitty most of the time but she definitely has love for her boutique.
While leaving the store I also noticed that they carry a small collection of Harajuku lovers up at the register.
I will definitely make Ruru one of my regular boutiques I visit when I visit Haight St in the near future.