Portfolio from the Business
Sponsored
![11ct Diamond Eternity Band](https://s3-media0.fl.yelpcdn.com/projectphoto/thCpGDxfd1sj6rMro27eGg/l.jpg)
11ct Diamond Eternity Band
3 Photos
![Custom Pear Shaped Diamond Solitaire](https://s3-media0.fl.yelpcdn.com/projectphoto/CuJQax-eY4XkCVLtAVzDMw/l.jpg)
Custom Pear Shaped Diamond Solitaire
2 Photos
Highlights from the Business
![YEARS_IN_BUSINESS](https://s3-media0.fl.yelpcdn.com/assets/public/40x40_years_in_business_v2@3x.yji-a37bfcac9adc48b4a2c7.png)
50 years in business
![FAMILY_OWNED_OPERATED](https://s3-media0.fl.yelpcdn.com/assets/public/40x40_family_owned_v2@3x.yji-80e81b3b2e8eadf2d9d5.png)
Family-owned & operated
![LUXURY](https://s3-media0.fl.yelpcdn.com/assets/public/40x40_luxury_v2@3x.yji-b27b9201447928971706.png)
Luxury
![BOUTIQUE](https://s3-media0.fl.yelpcdn.com/assets/public/40x40_boutique_v2@3x.yji-2018a2260547bd43d6e2.png)
Boutique
![WOMEN_OWNED_OPERATED](https://s3-media0.fl.yelpcdn.com/assets/public/40x40_women_owned_v2@3x.yji-7f76589508d70b5949ed.png)
Women-owned & operated
![LOCALLY_OWNED_OPERATED](https://s3-media0.fl.yelpcdn.com/assets/public/40x40_locally_owned_v2@3x.yji-04e733a7f628c96a469c.png)
Locally owned & operated
Review Highlights
“Jessica was patient with me and asked me a lot of questions about my fiancé to help me pick just the right one.” in 84 reviews
“I contacted Sandra at the San Francisco Diamond Exchange to see if she could help me upgrade my wedding band.” in 56 reviews
“I wanted a bigger size diamond and Vivien was so patient texting me different diamond options within my budget.” in 9 reviews
Location & Hours
Amenities and More
About the Business
Bay Area leader in loose diamonds and fine jewelry since 1972, offering high quality diamonds and jewelry at competitive prices. Our GIA educated staff will work with you to create that special piece of jewelry that you desire. We care that every detail meets your high standards and ours.
Ask the Community
Q:
Do you get stones besides diamonds, for example, can you get alexandrite?
A:
Hi yes we also work with gemstones, give us a call and we can explore options for you.
Jessica J., Business OwnerQ:
Do you buy diamond jewelry?
A:
Hi Eileen, we rarely buy jewelry from the public, the best general advise is to check with our neighbor SF Diamond and Jewelry Buyers in Suite 308 - the store is run by a gentleman named Steve Grant and his phone number is 415-205-9500… more
Jessica J., Business Owner2 people found this helpful
People also searched for
Recommended Reviews
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Overall rating
219 reviews
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1 star
- Ju J.San Francisco, CA13646Oct 6, 2023
First let me tell you how EXCELLENT the service is here! I went in and was greeted by Ben & Norman, who was so kind and professional. I was looking to get some jewelry cleaned, but I was also shopping around for some new earrings. This is the very best store for high-quality jewelry with the best prices. They have an absolutely stunning jewelry selection!!!!!. I always compare quality across all kinds of stores even when other stores have sales, SF Diamond Exchange still beats their prices!.. Definitely recommend them 10 out of 10. When you go ask for Ben or Norman they were the two that assisted me. The whole team is just absolutely AMAZING. I told Norman exactly what I was looking for he was able to help me custom, pick the perfect pair. I can't wait to pick up my new earrings !!!!!! Thankyou NORMAN!!!!!!!!!!!!! Definitely my new jewelry spot for all my future diamonds after all, they are a woman's happy place!!!!
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Jessica J.
Oct 6, 2023
Thanks so much for the lovely review! We were thrilled to be able to help create custom earrings for you!
- Rita F.San Francisco, CA2531Jul 31, 2024
Absolutely great service by everyone working there today! I needed some new small gold hoops (3 total) as my old ones were no longer closing. Since I am old and my hands don't work well, Sandra and another woman took their time to remove the old ones and insert the new 18 carat gold ones. Such personalized service with many smiles! And the price was right! Would definitely return to this family business.
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Jessica J.
Aug 9, 2024
Thank you so much for taking the time to share your positive experience! Our sincere hope is that every client leave feeling a bit more special and happy than when they arrived!
- Manny R.Newcastle, CA23547Jul 3, 2023
Our Trusted Jeweler for Over 20 Years
SF Diamond Exchange has been our go-to destination for exquisite jewelry for over two decades. Their commitment to delivering superior quality jewelry at remarkable prices, combined with a warm, family-like atmosphere, has made every visit a delightful experience.
SF Diamond Exchange prides itself on a no-pressure sales approach, allowing customers to explore their impressive collection of diamonds and finely crafted pieces at their own pace.
One of the key factors that have kept us loyal to SF Diamond Exchange is their unwavering dedication to offering the finest quality jewelry. Each piece in their collection showcases exquisite craftsmanship, and the diamonds radiate brilliance that speaks of their exceptional standards. Whether you're searching for a timeless engagement ring, a unique pendant, or elegant earrings, SF Diamond Exchange has something to suit every taste and occasion.
Jessica and Sandra, the remarkable team behind SF Diamond Exchange, are more than just experienced jewelers; they've become like family to us over the years. Their warm smiles and genuine interest in our preferences have made every purchase a personal and enjoyable experience. They listen attentively to our needs and preferences, making sure to guide us in finding the perfect piece that matches our style and budget.
SF Diamond Exchange is a true "Diamond" among jewelers. With their superior quality jewelry, awesome pricing, and genuinely caring staff, it's no wonder we've been loyal customers for over 20 years. If you're seeking not only beautiful jewelry but also a warm, personalized shopping experience, we highly recommend SF Diamond Exchange. They have earned our utmost trust and respect.Helpful 0Thanks 1Love this 1Oh no 0Business owner information
Jessica J.
Sep 27, 2023
We've enjoyed seeing you and yours over the years!!
- Lisa H.Palo Alto, CA2911414Mar 15, 2024
Amazing service, very responsive via messaging. Norm and Sandy helped me make decisions and made sure I didn't pick settings that wouldn't work for my stone in the most professional and caring way. Their value cannot be beat as they can outprice or make a custom ring for you of similar style. Definitely my go to place.
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Jessica J.
Apr 8, 2024
Our whole team enjoyed working with you, we enjoyed helping you repurpose your gemstones! Please keep us in mind for future projects!
- Mason H.San Francisco Bay Area, CA01Jun 18, 2024
Ben Baum and SF diamond exchange are the best! Been going to them for years from our engagement through second child :)
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Jessica J.
Jun 18, 2024
It's an honor getting to see your family grow! Congratulations!!
- Sarah P.San Jose, CA249Oct 17, 2023
I have had multiple positive experiences with San Francisco Diamond Exchange over the last few years. It is always difficult to find a Jeweler that you can trust and so did my research to find this place. I have purchased a few items from
them now and the customer service has been amazing . They communicate really well , are very transparent and their products are beautiful ! The quality of their jewelry is top notch .I recently moved from the Bay Area and wasn't able to go in to pick out a band for my anniversary . I worked with Sandra through email and phone and it was seamless. She was able to customize the perfect band for me and ship it out . I will definitely be a returning customer !Helpful 0Thanks 0Love this 1Oh no 0Business owner information
Jessica J.
Nov 3, 2023
Thank you for remaining our client even after moving away! We are always finding creatine ways to bridge the distance with emails, phone calls, zoom and facetime!
- Jay M.Oakland, CA0348Apr 30, 2024
Ben and the team at the San Francisco Diamond Exchange are fantastic! I reached out to him for some questions and he was so helpful and no pressure. I called back a few days later and made a deal right over the phone. Stellar customer service, beautiful diamonds at a great price. The trifecta! Thanks so much keep up the great work!
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Jessica J.
May 3, 2024
We are so pleased we were able to get you an amazing pair of studs for such an important gift!
- Christine S.Northwest Berkeley, Berkeley, CA041Jan 22, 2024
Loved my experience working with both Sandra and Jessica! They're so knowledgeable and give just the right amount of advice!
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Jessica J.
Jan 23, 2024
Christy,
Thank you for the kind words! Sandra and I had so much fun assisting you and "the girls" on your fun shopping day. It's been such a pleasure working with you and your whole family over the years, and being a part of your special celebrations. Your new earrings are so much fun, and look great on you!
Sincerely,
Jessica ( Sandra, and the whole SF Diamond Exchange Team) - Jennifer v.Sundale, Fremont, CA051Jul 16, 2023
Ben and Norman were amazing. Ben listened carefully and then helped me pick out a setting for my engagement ring that precisely suited my tastes. They had no trouble setting a diamond we already had. It looks beautiful -- I've gotten lots of compliments on it.
Then, when we decided to elope, Norman was super responsive via email and was able to get the rings we wanted, in the sizes we needed, FedEx'd for delivery to the showroom in time for the wedding.
Fantastic customer service and jewelry quality -- we recommend them wholeheartedly!Helpful 1Thanks 0Love this 1Oh no 0Business owner information
Jessica J.
Jul 17, 2023
Hi Jennifer!
It was a true pleasure to work with you. All of us here at SFDE feel like we've made a friend :)
Congratulations to you both,
Ben - Michael S.San Francisco, CA6334236Jan 2, 2024
My wife lost the diamond in her engagement ring, which we'd purchased at the San Francisco Diamond Exchange decades ago. They quickly and cost effectively helped us find a replacement diamond and had my wife's ring fixed, polished/looking brand new and back on my wife's finger in a few hours. Highly recommend this place.
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Jessica J.
Jan 23, 2024
Thank you for the glowing review Michael! We are thrilled to hear you enjoyed your experience with us. Our team strives to deliver exceptional customer service! We look forward to seeing you again!
- Alexis E.Tucson, AZ01Sep 21, 2023
I love this place! My husband got my engagement ring here, and we haven't gone anywhere else since. They also helped create a custom band set and were so involved and communicative along every step of the way! Have nothing but good things to say. Also special shout out to Ben, he was the best!
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Jessica J.
Sep 27, 2023
Thanks Alexis! I loved working on your original project!