The Golden Hour

Good place to find unique vintage clothes from all the decades of the 20th century. The staff is friendly and lets you browse inside.

Neighborhood staple.

Owner Morgan is a pillar and fixture in the Inner Richmond community and her store is her life's opus focusing her excellent taste into a collection of vintage designer pieces to hip contemporary sunglasses ensuring you are best dressed for any occasion.

I've gotten several pieces from Golden Hour and they've all been in excellent quality and have become part of my regular outfits.

Five stars - keep it up Morgan

This store had potential, but the service was a letdown. Staff were disinterested and uppity, making me feel like a bother, like I wasn't cool enough. The clothes were cool but seriously overpriced.

Oh I need to come back (w/o my husband in tow) so I can really look and take my time here. Such a cute shop, reminded me of when I was in the UK in North London. Upon chatting with the owner I found she's well travelled and has family in Europe too. Her shop has a lovely vibe and beautiful things that are different, not that is in every corner store. Clothes, jewelry and hats, I'm sure there's more (I got stuck looking at jewelry today!) Love it, I found something special too. Yes worth a trip in to find your next "gotta have it".

I met the owners at A Current Affair vintage show in February before the shelter in place order. Unfortunately I haven't been able to visit their SF location, but they were helpful and friendly at the show. I ended up leaving with a pair of these air plant earrings. They also gave me a lil scented candle to go with my purchase. I love these earrings and some days I'll wear them to wfh even though nobody sees me. I hope I get the chance to visit in SF when it's safe.

My fave vintage clothing store in San Fransisco!!!! Lots of sale items, all the time! Great selection of curated vintage by the store owner, Morgan.

I love the range of American, British and European designers.

I LOVE the chill vibe at the store! Always great people and community feel.

Morgan is a vibrant jewel and very welcoming. I was on my way home from the De Young Museum reopening and somehow went into The Golden Hour. Perhaps it was the wonderful vintage Coach bag in the window or Morgan's welcoming smile. I went in and had so much fun. I live in Oakland but will return to The Golden Hour soon...just to see what's up and to enjoy a kindred Spirit in Morgan. So worth a visit for all Vintage Lovers.

This place is cute and has some great finds. The woman working behind the counter was very friendly. There are beautiful clothes, accessories and plants in here :) I bought a cute top and plan to go back to browse some more!

A lovely vintage boutique I stumbled upon while taking a walk. I just so happened to bump into their summer clearance sale, everything on certain racks for $10.00. I found two beautiful dresses that were absolute steals at $10.00!

I would probably not buy anything for regular prices ($50 for a jacket, over $60 for a dress), but I do love the selection and curation here. Everything is so on trend and wearable. The owner has a great eye!

The Golden Hour is hands down the best neighborhood gem in San Francisco to pick up the most fashion forward vintage threads. A few of my fashionista friends told me to check out this new spot to find a 80's style leather jacket to replace the one I loved and lost after a heavy night of boozing. My experience from the moment I saw the shop was inviting, enticing, and exactly what I wanted. The window display had beautiful retro fits staged that made me want to tear them off the mannequins, and gorgeous rustic style cowboy boots that had me crossing my fingers they were my size! When I walked in, I was greeted by a super upbeat and enthusiastic woman named Morgan who was eager but NOT pushy to help me find exactly what I wanted. I initially intended on doing a quick trip in, picking out a jacket and heading out.

The selection is so eclectic it is hard to stay focused on what you initially came in for. But luckily I had Morgan to be my personal stylist and to keep me focused. I told her what I was looking for and she took the time to show me her selection, ask me questions about the style I was going for, ensure the fit was right for my comfort, figure, and intended look. I felt that she was being honest in her advisements (if something didn't compliment me, she told me and explained why) and I didn't feel pressured to buy anything-- which is a problem I usually have when someone invests one on one service like she did.

So in the end I got an AMAZING jacket that I have gotten so many compliments on, that I have decided it is not allowed to go out on any boozing trips ;) Although the boots I was in love with were too small, I asked Morgan to keep an eye out for another pair similar to the ones in the window-- and she followed up with me about two weeks later via phone and BAM!-- I got a pair that were even more my style than those in the window!!! THANK YOU GOLDEN HOUR!!!!!

I am so glad you have come into my city and closet!!!