Review Highlights
“This an interesting little marketplace to visit when stopping in Yountville.” in 2 reviews
“Lots of shops available, let alone several art galleries.” in 2 reviews
“Also Kollar Chocolates where they make it on the premise.” in 2 reviews
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About the Business
Come for the Wine, Stay for the Shopping V Marketplace is the original icon of specialty retail in northern California's wine country. One of the first wineries in the Napa Valley, Groezinger Winery was built in 1870 and continued operating as a winery until 1955. This lovely old brick building was destined to be sold and torn down for the price of it's bricks, but a small group of visionaries purchased it and lovingly restored the building and it now houses specialty shops, four galleries and three restaurants including Emmy-award winning Chef Michael Chiarello's fabulous, delicious and and much touted rustic farm-to-table Italian cuisine restaurant Bottega. There are two wine tasting bars including one of the most complete wine cellars of the Napa Valley. V Wine Cellar offers and inviting wine environment that will please novices and aficionados alike with a choice of a tasting bar or a cozy lounge where guests can savor and experience the world of wine with expert advise from a knowledgeable staff. V Marketplace is home to Napa Valley's original hot air balloon company which launches daily, weather permitting from the property. V Marketplace is Napa Valley's most beautiful and inviting specialty retail complex located in the world renowned epicurean hamlet of Yountville, surrounded by lush picnic gardens, beautiful water features and meandering cobblestone walkways.
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- butter s.Bellevue, WA147332Feb 17, 2024
As far as I could tell, this place sells chocolate, wine, and Italian food. Maybe you can rent out the facility for a wedding.
Not sure why else you'd go here.Helpful 0Thanks 0Love this 0Oh no 0 - Lil O.Oakland, CA010Aug 2, 2023
This was our first visit in a long time. It was beyond disappointing to see what the Marketplace has become. All the great shops are gone. The building is practically empty. I wasn't impressed by the high-priced restaurants in the surrounding area either. There's no reason to return to Yountville.
Helpful 1Thanks 0Love this 0Oh no 0 - Naramie N.Alameda, CA130936Aug 24, 2021
First time coming here. I won't be back.
I came here with a group of friends. It was a Friday afternoon, a couple groups outside but for the most part the entire place was empty with plenty of outside seating. We ordered wine and sat down at the table outside. It was a hot day and my friends wanted to enjoy a drink in the shade.
During our brief stay, 2 separate times employees aggressively came by to ask us if we ordered drinks from the shop. Presumably they wanted to kick us out of the outdoor space. The wine glasses in our hands should have been clear. After showing them the wine glasses the employees apologized and went away. But the manager (guy with a dog) kept coming back to peek and see if we were gone. After like 20 minutes the manager decides to dump a big water bowl in the grass a couple feet behind where my friend was sitting and the water splashed on her. There's plenty of places nearby to dump water, far from other people, he opted to dump it right behind my friend. Very strange experience, possibly racist. I didn't see any of the other people getting harassed but we were also the only minorities there.
Mr. Manager if you have an issue with paying customers sitting in your patio, talk to them. For sure don't peek around corners and dump water on them. Hopefully you can learn from this experience and treat all your customers equally.Helpful 3Thanks 0Love this 1Oh no 1 - Aug 27, 2017
V Marketplace is a convenient stop in downtown Yountville if you need some time to unwind around meal times. It has a nice big parking lot shared with Bottega, and is right across the street from Bouchon Bakery.
Inside you'll find lots of art galleries, boutique shops, and a few wine tasting rooms and famous Kollar's Chocolates. Like others mentioned, prices tend to be on the high side. Authentic Panama Hats and Fedoras can run $300 and up. Just last weak we bought a nice recycled paper hat at Oakland Art and Soul Fair for just $20!
The one store with decent selection and prices seems to be A Little Romance. My wife got some colorful scarfs here while I got a purple purse with an embroidered cat face for my sister's early B-Day present. They also stock purses and wallets made from cork! This renewable material might be the next big thing as a leather substitute!
No restrooms inside the marketplace. They have two public, unisex ones on the outside that are surprising clean! You'll also have to brave the lines at Bouchon Bakery for coffee, or head to Mini Model next door if you're early enough (they shut down at 3pm on weekends).Helpful 6Thanks 0Love this 5Oh no 0 - 246468335Oct 1, 2018
A shopping complex filled with chocolate, wine, art and gadgets for the kitchen (that always seem so practical at the time of purchase, and never get used)? Sounds like my kind of place!
V Marketplace, located in downtown Yountville, is another great splurge spot. Besides the Instagram worthy shops inside, there are some great places to eat (if you aren't fully stuffed at this point). You'll likely find gifts you had no idea even existed - chocolate sushi anyone?
V Marketplace is open daily from 10 AM - 5:30 PM. So pick up your last minute gifts before heading out -- and your weekend of pampering is through. It is fairly compact, and unless you're a big time shopper, it can easily make a quick diversion from all the wineries in the area.Helpful 0Thanks 0Love this 0Oh no 0 - Kirby H.Walnut Creek, CA0111Feb 28, 2023
Judging by the fact that nobody has even bothered to review this place recently tells you all that you need to know. This place is now practically empty, only four shops and a couple of restaurants on the premises. Very sad and not worth spending time at.
Helpful 2Thanks 2Love this 0Oh no 0 - Katherine F.Livermore, CA4471281760Nov 30, 2018Updated review
I like this shopping area in Yountville. One can browse shops with clothing, lingerie, household items, toys, hats, jewelry, and more, all in one spot. Especially nice during the winter. Nice quality represented in all the shops, friendly greetings throughout.
Perfect promenade!Helpful 13Thanks 0Love this 11Oh no 0Jan 31, 2012Previous reviewThis place have been there for many years....I remember it with an empty lot where all the restaurants are now.
Kind if a strange, barn like building...with many nook and crannies. Several good shops, and some meh ones too.
Great parking lot.....and well worth a trip through for retail therapy!! - 2495677229Aug 21, 2016
Not quite sure what to think about the V Marketplace... on one hand, it's has gorgeous grounds that are great for picnicking. There are plenty of public bathrooms around and parking is super easy with their two parking lots. It's also near some of the best restaurants on the West Coast, and there's plenty of public art to see nearby on the walk. On the other hand, there isn't much to do inside of the V Marketplace as far as shopping. I'm disappointed there isn't more along the lines of culinary shopping or specialty shops related to food. It's mostly overpriced decorations and clothing for the 50+ community.
However, there are some gems to V Marketplace, such as the art galleries. Who needs an art museum when you can stroll through the art galleries? I highly recommend checking out the different galleries and variety of paintings they have on the 1st floor - they range from paintings of SF, to still life, and some landscape paintings of the wineries. The people running them are friendly and don't hover around to see if you'll buy something (though it may be because I don't look like someone who will drop $2k on a oil canvas painting). Please be respectful of the art galleries and do not take pictures! I know it's tempting, but it's disrespect to the artists.
The other gem here is Koller's Chocolate, which I like to stop by to admire the artistic quality of their chocolates (I wrote a separate review for them). At least this place has lots of Pokestops nearby. And they have tables outside for eating food that you bring, so it's a good place to chill while eating your Bouchon Bakery goods.Helpful 3Thanks 0Love this 3Oh no 0 - Richard S.Delray Beach, FL43420537941Sep 10, 2019
Very nice upscale shopping mall with 2 floors. They have a very nice wine shop V wines. Also Kollar Chocolates where they make it on the premise.
Some very nice galleries including a great glass gallery, North bay.Helpful 0Thanks 0Love this 0Oh no 0 - Dec 17, 2019
What a disappointment! There used to be so many cute shops to go to. It was a great place to buy unique gifts. Now, it's a mostly empty. So sad. It used to be such a great place with a large variety of shops. Another great local place ruined!
Helpful 2Thanks 0Love this 2Oh no 0
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