Bradley’s 4-star review:
No one has Yelped the HMB Fish Market in 2010 (so far), so I decided it's high time for an update. It's a really great place for fresh and fairly-priced seafood, but you need to know a few rules before you go. So be prepared, and you're likely to have a positive experience.
Rule number one is that this market is professional-grade, not a Whole Foods shopping paradise or a made-for-tourists spectacle where fresh fish fly flippantly through the air (alliteration is fun!). The prep stations are not hidden, there is no relaxing music, and the tile floors may be wet. The guys who serve you have just been cutting the stuff up or tossing it on ice. Lots of ice. And then there is the fish. I mean, the FISH. Think BIG pieces of just-sliced salmon fillet, huge chucks of sashimi-grade, Hawaiian ahi tuna, jumbo shrimp, mega-crabs, mounds of oysters, scallops, mussels, and whole fish galore. The fish and shellfish are ultra-fresh, and the service is top-notch, although they are not cude and cuddly. The owner and his crew want to move product here and will encourage you to buy - nothing is shrink-wrapped and pre-weighed. What they offer is no-frills, super stuff that passes from the boat to the market and then to you.
Rule number two is that you need to know the layout. When you enter the store, you basically look in four directions. To the left is the tank with live Dungeness crabs and sometimes lobster. Behind you facing the window is an ice-filled section with whole fish, octopus, and oysters. Here you will find trout, salmon, albacore tuna, striped bass, halibut, local fish, etc. and a per pound price list. Directly in front is the main glass display with wild Alaskan king salmon fillets and steaks, luscious chucks of ruby-red ahi (not just a piece or two in ice, but 2-3 pound slabs of the stuff), sturgeon, swordfish, halibut, steamed crabs, more oysters, scallops, and fresh shrimp from Mexico. To the right is another glass counter with prepared and specialty items and more seafood. There are fresh breads, good wines, lemons, and all the rest for making that perfect meal for the beach or at home.
Rule number three is that you order without being a diva or a cost-cutter. Don't complain if you say "a pound of salmon" and you get a little more. It's fish, for goodness sake. It's not gonna be precise. If you want something specific, point to it. Ask for the small one. But understand that these guys live to sell seafood and know that with each minute that passes, their hard work is fading away. The inevitable march of time will make the moment of ultra-freshness an ephemeral one.
Rule number four is to be sustainable and smart about your purchases. We go in the morning when the things are at their peak and always leave with something mouth-wateringly delicious.These are finite resources, so don't go overboard. But when you need fish and seafood done right, and you aren't afraid of what an actual fish market looks like, come here to Half Moon Bay. Then drive home like the wind with your precious cargo and eat it before the magic fades.