![Matthew Smith](https://dnc08nwcya6mg.cloudfront.net/original_images/Matthew_Smith_close.jpg)
Matthew is YouGov's Head of Data Journalism, based in the UK.
Prior to joining YouGov in 2016, Matthew worked in digital communications at the trade union UNISON and the think tank Policy Exchange.
Article
Why do Tory members think the party lost the 2024 general election?
And do they share the same assessment as the wider public?
10 Sep 2024Article
Most NHS staff say staff shortages and burnout are impacting patient care
During the penultimate week of Rishi Sunak’s government, YouGov polled NHS workers across the board about their experience of working in healthcare
06 Sep 2024Article
Far more Britons eat dinner on the sofa than in other Western countries
Across the West, most people are now watching video content as they eat their dinner
05 Sep 2024Article
Britons are as likely to eat dinner on the sofa as they are at a dining table
Video content has also become an integral part of the British dinnertime
05 Sep 2024Article
28% of parents say they are finding it difficult to afford uniforms and back to school supplies
One in five also say they find it difficult to afford to feed their children during the school holidays
29 Aug 2024Article
What is the fairest way for couples to split household bills?
One in three cohabiting working couples where one partner is earning notably more than the other nevertheless say they split the bills 50-50
29 Aug 2024Article
How do Britons feel the 2024 riots were handled?
The public are more positive about how the riots were handled in hindsight, but a quarter of Britons still feel rioters’ sentences haven’t been harsh enough
23 Aug 2024Article
Elon Musk’s favourability remains unchanged after the riots but X’s reputation continues to decline
Most UK users say the platform gives too much freedom to post harmful and offensive content
16 Aug 2024Article
The scone pronunciation map of Britain
Is it scone as in ‘bone’, or scone as in ‘gone’?
16 Aug 2024Article
Is there two-tier policing in the UK?
Many Britons think the police are more lenient with some groups and more strict with others – but there is disagreement over how that applies
13 Aug 2024