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4.2. INFORMATION WE COLLECT AS YOU USE OUR SERVICES
We also collect information about your use of our products and services through a variety of technologies
that are present when you visit the App or use our applications on third-party sites or platforms (whether or
not you are logged in or registered) including tags and application program interfaces (“API”) (further
information is set out in section 5, Personal Information Collected via Technology). Analytics tools are
also used by us to collect information, including when you visit the App or use our applications or services
on third-party sites or platforms.
4.3. INFORMATION WE RECEIVE FROM THIRD PARTY SERVICES PROVIDERS
Finally, we also use trusted sources to update or supplement the information you have provided, or we have
collected, including in order to verify or validate information (for example, postal address, documentation
and names).
5. PERSONAL INFORMATION COLLECTED VIA TECHNOLOGY
5.1 We and our service providers and data processors use industry standard identifiers to provide an
enhanced experience.
5.2 These technologies allow us to record certain pieces of information whenever you visit or interact with the
App. Information may include, in part, browser type, operating system, device type, an estimate of your
geographic location associated with your IP address, the location of your mobile device, the page served,
the time, referring URLs and other information normally transmitted in HTTP requests.
5.3 This statistical data provides us with information about your use of the services, such as general
engagement with a page, the type of content on that page and how long you stay on that page. Usage
information is generally non-identifying but if VGW associates it with you as a specific and identifiable
person, VGW will treat it as Personal Information.
5.4 The following are examples of these types of technologies:
a) APIs. APIs work by allowing different types of software to communicate with each other. They make
life a lot easier for programmers and provide a better experience for end users.
b) Mobile device identifiers. When you download or access our products via a mobile device, we and
our service providers and data processors may receive information about your geolocation (based
on your IP address) and your mobile device including advertising identifiers, hardware type, your
operating system and your in-game activity. We may share the advertising identifier associated with
your mobile device or tablet (such as the Apple IDFA and Google Advertising ID) with advertisers.
We and our service providers and data processors may use this information to provide you with
tailored advertising and other content. When you download or access our games through your
mobile device, we may ask permission to track your activity. If you initially consent to tracking, you
may later disable that permission in your device settings or withdraw your consent. In addition, if
you do not want to receive third-party tailored advertisements, you may opt-out by adjusting the ad
tracking settings on your device (such as turning on “Limit Ad Tracking”) and reset the advertising
identifier on your device. Further, depending on your platform provider (such as Apple or Google),
you may be able to download apps such as the Digital Advertising Alliance’s “AppChoices” app to
provide you with control regarding the collection and use of your cross-app data for tailored
advertising. For more information on the advertising choice mechanisms, visit the NAI’s Mobile
Choices page here
.
c) Event tagging. Event tagging (including Facebook App Events) allows us to track actions that occur
in the App such as application installs. By tracking these events we can view analytics, measure ad
performance, and build audiences for ad targeting.