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TAYLOR SWIFT STYLE: FASHION THROUGH THE ERAS

Available for pre-order now. Out October 8, 2024.

The story of Taylor’s style evolution from almost two decades of looks.

The designers. The details. And the intention behind it all.
Featuring 200+ photos spanning 10 albums (+ Eras Tour).
Accompanied by Critically Kind commentary (natch).

When it came to choosing a single image as homage to Taylor’s style, I selfishly had greener ideas in mind. Never fear - the spine is 💚.

One look made the most sense. A look iconic and quintessentially “Taylor”: Unabashedly girly, that had a cat eye sharp enough to kill a man, and a red lip classic thing that we all like. But also one that meant something more. A look that Taylor took and elevated to take on new meaning - intertwining the two methods of communication she has used in equal measure her entire career: Her music and her fashion.

A watershed moment capturing a rising country star poised on the precipice of her next great venture months before unleashing an album that would lift her out of the modern day trappings of ‘pop star’ and into someone of true, undeniable, legendary status. While looking every bit the timeless icon she would become. It was also a moment that split apart the atomic identity of Taylor Swift the artist before her reputation was leveled and rebuilt into something even grander that we see flourishing today.

I hope this caption gives a glimpse into the heart, the soul, and the care that went into this book. I’m sure you know, but I’ll earnestly say it now: Pre-orders mean everything. They make a difference. I’ve put a link in bio here options to pre-order from your preferred seller.

Taylor once dreamed of writing an album dedicated to a real love that shines golden like starlight. As a love letter to her catalogue and career that’s changed and formed my life in every way - the front and page edges of this first run of TSS: FASHION THROUGH THE ERAS ⭕ will be gilded in special, first edition gold foil.

Thank you to St. Martin’s Press for believing in the style behind the story and that this story in particular was worth telling.

- Sarah


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Out and about | New York City, NY | September 8, 2024

Gant ‘Wool Blend Trench Coat’ - $1,000.00
Gucci 'GG Supreme Sleeveless Mini Dress’ - $3,170.00
Louis Vuitton 'Louise PM Earrings’ - $575.00
EF Collection ‘Diamond Mini Huggie & Prong Set Chain Stud Earring’ - $850.00
For Future Reference ‘Vintage 1970s Ancient Bronze Coin Necklace’ - $12,750.00
Wove Made x Michelle Wie West 'Custom Diamond Tennis Bracelet’ - $5,680.00 (starting)
Lizzie Mandler ‘3 Row Cleo Bracelet’ - $18,300.00
Tiffany & Co ‘Diamond Wire Ring’ - $2,675.00
Jacquie Aiche ‘Large Marquise Diamond Pave Signet Ring’ - $6,250.00
Gucci ‘Horsebit Shoulder Bag’ - $4,300.00
Gucci 'Horsebit Leather Sandals’ - $920.00

Someone got a haul of Gucci recently and decided to wear it all in one fell weekend. It’s not uncommon for Taylor to be brand loyal and to wear a slew of things from a single designer many times over, consecutively. Think FP, Ref, or Stella McCartney. Even Vivienne Westwood and Gant as recent examples. These are brands Taylor has worn back to back for years. Taylor also turned to Gucci a lot in reputation’s years, particularly for its iconic kingsnake motif. I can’t imagine it given Taylor’s hesitancy to take on an official fashion label endorsement contract, but I can’t deny she and Travis have donned a lot of matching Gucci recently. It has raised my brows, esp as logo-heavy items aren’t typically something Taylor wears, but not enough to think an official contract is underfoot. Rather, I think it’s a choice to make for a sequence of cohesive back to back public outings. I’d even be willing to believe it was setting the stage for a Gucci red carpet at the MTV VMAs on Wednesday.

If I were to nitpick styling, as someone very Pro Sandwich Style, I can appreciate the matching accessories coordinating her purse and sandals. As a neutrals lover, I also love the combo of black + brown. That said, upon first glance of this ‘fit sans coat I originally thought keeping both of her Gucci accessories from the US Open earlier for a pop of colour + tonal coordination with the dress’ leather details would have served this outfit well.

Luckily, this is a time when the coat becomes greater than the sum of an outfit’s parts and works as the key to bringing all of the disparate elements together. The addition of the darker (almost black, from a distance) buttons on her trench did just about enough to bring the bag and shoes into a clearer, more intentional light.

Illustration by Amelia Noyes


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Attending the US Open | New York City, NY | September 8, 2024

Reformation ‘Sora Linen Dress’ - $248.00
Crap Eyewear 'The Marquee Rox’ - $99.00
Louis Vuitton 'Louise PM Earrings’ - $575.00
EF Collection ‘Diamond Mini Huggie & Prong Set Chain Stud Earring’ - $850.00
Foundrae 'Heart Sealed Gemstone Crest Rose Gold’ - $2,050.00
Wove Made x Michelle Wie West 'Custom Diamond Tennis Bracelet’ - $5,680.00 (starting)
Lizzie Mandler ‘3 Row Cleo Bracelet’ - $18,300.00
Jacquie Aiche ‘Large Marquise Diamond Pave Signet Ring’ - $6,250.00
Retrouvai 'Rubellite and Diamond Ring’ - no price listed
Retrouvai 'Magna Ring’ - $3,210.00
Gucci ‘Jackie Notte Mini Bag’ - $3,980.00
Tiffany & Co ‘Diamond Wire Ring’ - $2,675.00
Gucci 'Horsebit Detailed Platform Leather Sandals’ - $1,100.00

While some wondered if Taylor would appear at any NYFW shows this week, a sporty outing to watch a fellow American Taylor (Fritz) in the US Open final is just as fun. And such great symmetry! The gingham print of this dress is sweet and breezy. It calls to mind picnics on the grass, apple pies, and Americana. In other words, a wholesome and summery piece to wear when supporting an American athlete. Love!

The brand is also a longtime Taylor staple. She’s been wearing Reformation pieces since 2012!

Taylor has been on a bit of a Louis V kick as of late, adding these monogrammed earrings to her latest run of pieces that have included two bags and a pair of boots.

Among Taylor’s style pillars include the art of the high/low (mixing high end designer pieces with more approachably priced items) and indie designers. To my eye, it looks like Taylor has added a new eyewear brand to her collection - the humourously named Crap Eyewear which are founded and designed in Los Angeles, CA.

Taylor’s jewelry was, once again, a lot of repeats. Pieces that she’s worn and loved and had in her jewelry box for awhile. Both bracelets seemingly haven’t left her wrists since she wore them to the Chiefs vs Ravens game last week. The #Tiffany ring was an addition she wore on the Eras Tour stage during the first round of dates in London. The #Foundrae crest necklace was worn back in January of this year. Set into a crest, this collection for Foundrae is a celebration of love in all its forms including romantic, platonic, and self. Taylor’s discography, of course, famously “a love letter to love itself” which makes this a perfect piece for her. 

The Retrouvai pieces are also familiar. The ‘Magna’ ring Taylor wore to the Super Bowl earlier this year. The heart ring you might recognize as from the “I Bet You Think About Me” music video which Taylor’s friend Blake Lively directed. This ring also just so happens to be Blake’s. It was a bespoke commission as part of the brand’s Heirloom collection and comprises an 8-carat heart shaped rubellite set off with a halo of 2.5-carat diamonds. Designer Kirsty Stone described Blake as a “true jewelry lover” and the “incredible” opportunity it was to design something for “her personal collection.” 

For a coordinating pop of red against her gingham check dress. This was a cute pairing! You might also recognize this bag from the London candids in June.

Photo by MediaPunch/Bauer-Griffin via Getty Images


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Out and about | New York City, NY | September 6, 2024

Undress Code ‘No Promises Bodysuit’ - $159.00
Louis Vuitton 'Coussin BB Bag’ - $4,150.00
The Row 'Classic Leather Belt’ - $590.00
Louis Vuitton 'Donna High Boot’ - $2,760.00

If I had to describe my own personal fashion wheelhouse, I would say it sits closer to neutrals and classic/polished cuts. An outfit that involves all black, a blazer, and boots? Sign me up! While in my own life I ordinarily wouldn’t reach for a mesh bodysuit … on a NYC date night - I’ll accept it. Encourage it, even! The sheer quality of this bodysuit actually reminds me of the Tortured Poets cover and how those clothes communicated a feeling of powerful, sensual, and raw vulnerability. An ownership over something intimate. Choosing what exactly to make public and what to keep a little veiled. This new-to-her brand also represents two of her signature style pillars: the high/low and indie designers. This is when Taylor will mix high end brands with more accessibly priced pieces (often from smaller, lesser-known labels like this Polish brand whose cheeky name references their predominantly sheer offerings that largely centers on lingerie and bodysuits) for an inspirational/attainable blend. 

Taylor has often gone back to an all black look for dinner nights out. And who can blame her. I lean on all black all the time when I want to feel polished and chic. Texturally, I thought this was a really well-played outfit. The differences in material and feel prevent an all black look from feeling too one-note. Between the mesh of the top, the silk of the blazer, and the embossing of the bag and boots the outfit has tons of movement and interest. Even all using the same colour! And in terms of metallic styling, there’s a motif of gold in all her hardware that keeps things cohesive.

Illustration by Amelia Noyes


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Attending a wedding | New York City, NY | September 8, 2024

Larkspur & Hawk ‘Posy Earrings’ - no longer available
EF Collection ‘Diamond Mini Huggie & Prong Set Chain Stud Earring’ - $850.00
Cartier ‘Agrafe Herringbone Twisted Necklace’ - $27,250.00
Jacquie Aiche ‘Spaced Out High Neck Body Chain’ - $11,550.00
Wove Made x Michelle Wie West 'Custom Diamond Tennis Bracelet’ - $5,680.00 (starting)
Lizzie Mandler ‘3 Row Cleo Bracelet’ - $18,300.00
Zimmermann ‘Halliday Dress’ - $795.00
Vivienne Westwood 'Rosie Circle Frame Denim-Jacquard Bag’ - $544.00
Christian Louboutin ‘Condora ’85 Leather Heeled Sandals’ - $845.00

It’s not often we see Taylor looking this fancy outside Electric Lady - the NY recording studio where she’s recorded many of her albums (including all TV’s, Lover, folklore, Midnights, and TTPD). On this occasion, Taylor wasn’t heading in for a session - but for a wedding! With Travis as +1, the two were guests to the nuptials of model Karen Elson and Electric Lady Studios owner Lee Foster. To Vogue, Karen noted the importance of having one of their intimate ceremonies (the other was in Nashville) at Electric Lady. “[Lee has] put his heart and soul into [it] … it’s really his home,” she said. 

Taylor has a go-to wedding guest formula: a fit/flare midi dress, tons of jewelry, and minimalist heels. The dress is lovely and I’m a fan of the scallop detail at the top and hem + the pretty floral print. I can’t even get too mad at the wrinkles - it’s linen, after all. Overall, it’s a great pick for a breezy, late summer garden party. And of course I’m a fan of those minimal ankle strap heels (natch). 

The addition of the “something blue” bag was genius. It ties into the blue of her floral print + the coordinating Vivienne Westwood polo Travis was wearing. While Taylor couldn’t have known, it also played nicely with the bride’s custom Valentino gown which featured a blue floral appliqué. The biggest question mark? If wearing such a light coloured dress to a wedding is appropriate. There are unconfirmed remarks that the bride requested female guests wear cream. As someone who loves to aggressively plan and prefers to err on the side of caution, I elect to stay away from a dress this light - even with a floral print - when dressing for a wedding. Though Taylor’s dress is actually much warmer toned in retail photos. It falls closer to a pale orange. Ultimately, if this was indeed bride’s orders - I think she aced the assignment. 

I love that Taylor’s jewelry styling tapped into one of her key style pillars: repetition. All of these are familiar pieces we’ve seen styled before. The oldest are her earrings which she first showed off in 2021. Next is her beloved vintage Cartier necklace which she acquired last summer. And, most recently, both her EF Collection earrings and Lizzie Mandler bracelet which she wore to the Chiefs vs Ravens opening season game this week. 

In looking at her jewelry, my eye also happened to spot a body chain she paired with her Cartier necklace. This immediately brought me back to Jack Antonoff’s wedding last summer when she also wore this piece. Maybe it’s her wedding signature move. 

Illustration by Amelia Noyes


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Chiefs vs Ravens | Kansas City, MO | September 5, 2024

Versace ‘Medusa Bustier’ - $1,325.00
For Future Reference 'Vintage 1970s Ancient Bronze Coin Necklace’ - $12,750.00
Three Stories Jewelry 'Single Long Love Explosion Starburst Charm’ - $590.00
EF Collection 'Diamond Mini Huggie & Prong Set Chain Stud Earring’ - $850.00
Wove Made x Michelle Wie West 'Custom Diamond Tennis Bracelet’ - $5,680.00 (starting)
Lizzie Mandler 'Three Row Cleo Bracelet’ - $18,300.00
Howl Jewelry 'Ruby Cocoon Ring’ - $4,800.00
Retrouvai 'Cushion Ruby Impetus Interlocking Puzzle Ring’ - $29,100.00
Louis Vuitton 'Side Trunk Bag’ - $3,950.00
Grlfrnd 'Whitney Shorts’ - $115.00
Giuseppe Zanotti 'Frannie Boots’ - $1,650.00

Touchdown - she’s back. Many wondered how Taylor’s style playbook would shift (if at all) for “National Sportsball Observation”: Season Two. You might recall that during her “rookie” season, Taylor’s opening outfit was, as we’re calling it now, demure. A simple, lace-trimmed white cotton tank to + denim shorts + sneakers + a Chiefs jacket she picked up at the Arrowhead pro shop. As a way of testing the waters in a completely new setting, it was a lowkey, casual entrypoint into a very headline-exploding relationship launch. As we saw her continue to show up to games, her clothing choices became bolder. Bigger jackets, taller heels, tighter bustiers, cheekier cut denim. It all signalled a growing confidence in herself — and her relationship. 

When you makeout on the field at the Superbowl, there’s no going back to demure. This denim on denim moment is obviously sexy, and yet entirely familiar to where we last left off with Taylor’s game day fashion thanks to some repeat silhouettes. Which in my opinion makes this an extremely well executed strategic start to her season - and a hot and spicy one to boot!

Bustiers: Bustiers + corsets have become TTPD’s “signature” item. She wore plenty to previous Chiefs games last year. You might even recognize this exact one because she wore it in black the night she ‘killahardlaunched’ her relationship with Travis when they were photographed leaving Saturday Night Live in October 2023

Jewelry Stacking: Another era-specific signature that became key over the course of TTPD. Taylor became comfortable heavily layering larger, statement pieces of jewelry over the last few years. 

Denim: Taylor wore a lot of denim last year (like the distressed Ksubis from her first game and a crystallised Area pair at the NY game). But to go denim on denim feels like a pointed “painting the town blue” democratic signal to me. 

Boots: Thigh high boots by Louboutin and Larroude were incorporated into her game day style through the winter games.  

As an aside, this particular cut and fabrication of bustier is giving me flashbacks to her 2023 MTV VMA after-party look, which was by EB Denim. Given the 2024 VMAs are next week, I can’t get over the genius use of slideshowing.

As we saw throughout Taylor’s game day fashion playbook last year, she would often employ sentimental pieces through her jewelry. Items that were named for certain goddesses, or that were adorned with a certain jersey number. It was a subtle way of bejeweling a little bit of romance into her outfit.

The ‘Long Love’ name feels both appropriate to the circumstances for why she’s at the game and it also sounds a lot like her own song “Long Live”.

For her Retrouvai piece, the brand notes that it is from their “Impetus collection” which includes a lot of puzzle motifs that they say “represent that we are each individually part of a much larger picture. The force behind this collection was thinking about the idea of purpose and drive.” Love that!

As a repeat, Taylor also rewore her 'TNT’ bracelet - a custom gift to her from Travis she wore when the Chiefs won the 2023 AFC Division game against the Ravens back in January. What a full circle moment to reference as they kick off the 2024-2025 season.

Just this past summer, FFR launched a curated collection of unsigned, one-of-a-kind vintage pieces exclusive to Bergdorfs. The pieces range from the 1940s through to the 1980s.

Upon launch, FFR founder Randi Molofsky told National Jeweler, “I think the idea of vintage is in the zeitgeist, and clients are actively seeking out jewelry that has stood the test of time.”

It’s not surprising to me that Taylor would gravitate towards a stunning vintage piece like this. She’s long loved vintage fashion since she began to incorporate it into her wardrobe around the Speak Now era and really leaned into the aesthetic in the RED era. Just last summer, she acquired a vintage Cartier necklace she wore often that was valued at just above $27,000.

I reached out to Randi Molofsky directly who told me a bit of history with this special one-of-a-kind vintage piece. “This one-of-a-kind vintage necklace is the ultimate in sexy 1970s style — it’s bold and powerful and makes a real statement,” said Molofsky. “In the ‘70s, oversized medallions and chunky chains had a major moment — heavily influenced by the disco movement and Italian resort style — and that look is having a resurgence now. I love that Taylor chose vintage for this moment not only because is it good for the planet, but because these pieces have lived lives before us and they will still be treasured for generations to come.”

Taylor often will wear a lot of red-tinged jewelry to her Chiefs games as an obvious nod to their team colours which makes the Howl ruby ring make total sense here. But a part of me can’t help but smirk at the ‘three row’ bracelet and wonder if it’s an optimistic fingers crossed moment for a Chiefs Super Bowl threepeat (they won the big trophy in consecutive years in 2023 and 2024).

Lastly - those 'girlfriend’ shorts? Girl, please.

Photo by David Eulitt via Getty Images


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“I Can Do It With A Broken Heart” music video | August 20, 2024

Christian Louboutin ‘So Eleonor Leather Boots’ - $1,195.00

Most of Taylor’s footwear for the Eras Tour costuming is custom by Christian Louboutin. During rehearsals, in order to get a proper feel for actually performing in her show shoes, Taylor will use an off-shelf similar (or, ideally, the same) style as what she’ll ultimately wear on stage. We’ve seen her do this in other Louboutins when practicing during the Midnights and TTPD portions of the show in other rehearsal footage clips that have been released. This allows her to actually practice her movements and feel choreography in her body as close to the real thing as possible.

Taylor actually wore a suede version of these heels during the Superbowl.


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“I Can Do It With A Broken Heart” music video | August 20, 2024

Saint Laurent ‘Marbeuf Derby Shoes’ - $985.00

Taylor has long had love for a chunky laceup oxford. They’re one of the consistent staples in her wardrobe.

Worn with: Urban Outfitters shirt

Get the look: Shopbop, $144.00


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“I Can Do It With A Broken Heart” music video | August 20, 2024

Urban Outfitters ‘Urban Renewal Recycled Cropped Flannel Shirt’ - $33.99 (sold out)

After a lot of staring, my current suspicion (based on UO being one of Taylor’s longtime favourite brands for personal, casual wear) is that Taylor is wearing one of Urban’s cropped plaid shirts.

Each shirt is upcycled from vintage and given fresh modern, cropped silhouette. Each one sold is unique and why Taylor’s exact is a one of one.


taylorswiftstyle:

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📕⭕️ TAYLOR SWIFT STYLE BOOK TOUR ⭕️📕

10 cities for 10 albums.

Taylor Swift Style is a love letter. 
To fashion, of course. 
To Taylor and her music, naturally. 
But also to YOU as a community for making this highly niche topic something that a publisher realised people would have an appetite for. 

There is no TSS without you. TSSers who are kind, thoughtful, insightful, curious, excited, and unafraid of the deep dive. You want more from conversations and connection and emotions. You crave intensity and thoroughness and thoughtfulness. You want to magnify the small because it’s those tiny microscopic details that make up the shattered mosaic of our hearts. It’s why we’re Taylor Swift fans, right? I so hope that at least one of you sees a bookstore that you love and have fond memories of on this list. And I’m so excited at the chance to make new ones together on this tour. 

*RSVPing is highly encouraged and free! Some events will require free registration beforehand* 

**Ticketed events require a ticket purchase beforehand. This applies only to Naperville, IL**

  • 💚 Tuesday, Oct 8 | 7PM PT || Third Place Books (Seward Park) in Seattle, WA. UPDATE: SOLD OUT.
  • 💛 Wednesday, Oct 9 | 7PM PT || Bookshop in Santa Cruz, CA. RSVP HERE.
  • 💜 Thursday, Oct 10 | 7PM CT || Andersons Bookshop in Naperville, IL in conversation with Kate Kennedy. UPDATE: SOLD OUT.
  • ❤️ Saturday, Oct 12 | 11:15AM CT || Heartland Book Fest in Kansas City, MO in conversation with Melody Rowell. RSVP HERE.
  • 🩵 Tuesday, Oct 15 | 6:30PM ET || Barnes & Noble (Atlantic Ave) in Brooklyn, NY in conversation with Olivia Muenter. INFO HERE.
  • 🖤 Thursday, Oct 17 | 6PM PT || Black Bond Books (Broadway) in Vancouver, Canada. INFO HERE.
  • 🩷 Saturday, Oct 19 | 3PM PT || Annabelle’s Book Club in Studio City, LA in conversation with Elizabeth Holmes. PURCHASE TICKETS HERE.
  • 🩶 Monday, Oct 28 | 6:30PM CT || Parnassus Books in Nashville, TN in conversation with Bryan West. UPDATE: SOLD OUT. WAITLIST HERE.
  • 🤎 Wednesday, Oct 30 | 7PM ET || Kramers in Washington, D.C.. RSVP HERE.
  • 💙 Friday, Nov 1 | 7PM ET || Brookline Booksmith in Brookline, MA. UPDATE: SOLD OUT.

And as Taylor would say 🔜🇨🇦😘

If you haven’t yet, Taylor Swift Style is available to pre-order at a number of major retailers HERE.

Pre-orders mean everything in the world of book publishing. Pre-orders determine how many copies a bookstore orders, how a book is displayed in stores, and they largely determine best seller lists. How incredible would that be if TSS were on one? (There’s a particular one I have in mind … which is perhaps dreaming impossible things). All that to say, if you were thinking of waiting for release that a pre-order would mean so much!

With love,
Sarah

Washington, D.C. RSVP is officially up! Event link is HERE.


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“I Can Do It With A Broken Heart” music video | August 20, 2024

Christian Louboutin ‘Specchio Ronnic 85 Pumps’ - no longer available


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MY FIRST WEDDING ANNIVERSARY

We’ve been married one summer now, honey, but I want ‘em all.

Here’s to going where you go.
To cleaning up bottles with you on New Year’s Day.
To never going out of style.
To saying “I do” to our love story.

Happy anniversary lover and Lover (2019).


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“I Can Do It With A Broken Heart” music video | August 20, 2024

Forme ‘Power Bra’ - $182.00

I’m of the tentative opinion that for the purpose of this being an official music video, Taylor and team may have edited out certain logos on her clothing. I first noticed this possible absence on her ‘Twirl’ plum skort from Popflex. The Popflex logo, which is on the left hip, is missing in the music video but is visible in her Fortnight Challenge videos also featuring rehearsal footage from the Eras Tour. In this clip, I noticed that a logo might also have been removed here on what I believe to be the Forme posture improvement bra.

My reasons to believe? Taylor previously wore this bra in a behind-the-scenes image released to TIME as part of her Person Of the Year feature in December 2023. In that still, the logo (which is located under the left side of the bust) was visible (popping that photo in stories for your reference). Based on the straps and seam details of the bra seen on Taylor in this clip that align precisely with the Forme bra, I’m partial to thinking that a post-production logo removal might have happened.


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“I Can Do It With A Broken Heart” music video | August 20, 2024

Awe Inspired ‘Rhiannon Necklace’ - $225.00

Taylor has worn a number of pieces by this brand before, including a ‘Woman Power’ pendant (100% of the proceeds were donated to Planned Parenthood) and the ‘Le Duo’ pendant. This particular chain is noted as referencing the enchantress / Goddess Rhiannon to honour lovers of nature and beauty. But I’m sure it appealed to Taylor for the Stevie Nicks / Fleetwood Max reference as they have a song by this same name.


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“I Can Do It With A Broken Heart” music video | August 20, 2024

Free People ‘Slouch Jogger’ - no longer available

Also worn: May 7, 2020


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“I Can Do It With A Broken Heart” music video | August 20, 2024

Booty by Brabants ‘Chrome Legging’ - $90.00

Worn with: Faye boots


THEME