Monday 1 March 2010
Pint Sized Pours
Sunday 6 December 2009
The Hop Press: A pint of imperial stout, please
Tuesday 29 September 2009
Just a two-thirds for me please, mate
Would you order two-thirds of a pint? It seems that soon we might be able to. I like the idea in principle but the more I consider it the less I think it has going for it. As I commented on Tandleman’s blog, this could be a good thing for premium strength beers or for those people who have to drive and want a beer (a pint is too much of most beers to stay under the limit, but two-thirds just scrapes it). But my question is why bring out a two-third measure? Is it to cut down the volumes people drink? Or, is it, as the press release suggests, to add more flexibility to what volumes people can drink?
It may add flexibility but how many people will order two-thirds of a pint? A half is at least a credible measure, but two-thirds… It’s almost like saying I’ll have two-thirds of a pizza (what about the rest of it?!). The jump in volume (100ml more than a half, 190ml less than a pint) is not significant enough to make most go for two-thirds over a full, handsome, to the brim pint, or a cheeky little half for the road. On top of this, will many pubs even serve two-thirds? The Rake is the only bar I know that even sells thirds, and that is a very specialist beer bar. Other than that, I only know of a few larger beer festivals which offer thirds as a measure. Will two-thirds be any different to the third?
Maybe a two-third can be saved for stronger beers (6% ABV, say), but is this really likely? For 6%-8%, maybe, but beyond this wouldn’t you just go for a half? I don’t think this is about the beer in the glass and I don’t think it comes off the back of binge drinking, so it’s just about consumer choice, it seems.
Another thing, which I’ve only noticed while working on this, is how awkward it is to say, think and write ‘two-thirds’; it just doesn’t feel right and it doesn’t sit well with me - I can't imagine ever ordering one.
One important point is that British drinking revolves around the pint glass. Us beer geeks drink thoughtlessly by the half, but in reality – in the actual pub – how many people order half pints? Maybe it’s stoic machismo, maybe it’s just habit, but we go to the pub for a few pints. The pint won’t be lost because if it is then it’ll take the soul of British beer with it, but can it work alongside a slightly smaller glass? For me, this whole two-third-thing falls on the questions: who will order two-thirds of a pint? And, why will they order it? I don’t know the answer to either.