Skip to main content

Apple News+ subscriptions growing 4x faster than major publishers, says report

After a report on what Apple users do with their old iPads, analytics firm CIRP has released a study about how Apple News+ subscriptions in the US are growing compared to major publishers like the NYT, WSJ, and WP. Here’s what CIRP found.

Last week we saw a report that some major publishers have become positive on Apple News+ saying it has begun to represent “a substantial stream of direct revenue” and is potentially a saving grace as traffic has been slowing.

While Apple doesn’t break down its Services revenue, its previous quarter results showed an overall 14.2% YoY increase in the category that includes News+. And the new CIRP data says that Apple is outperforming major publishers on subscription growth among Apple users.

Per CIRP, Apple increased its News+ subscriptions in the US from 15 to 24% from 2020 to 2024. Meanwhile, the NYT and WP increased their subscriptions by just 2% with WSJ boosting 3%.

Top comment by Mr_Cruisin

Liked by 8 people

I actually love Apple News Plus. I get great article recommendations, ads are pretty limited/don’t ruin the reading experience, and it lets me support publishers in a way that feels like it’s worth it.

Right now it’s a great way to read the Wall Street Journal without paying for their pricier subscription.

View all comments

This study by CIRP surveyed Apple device owners, not all consumers, and the firm didn’t share its sample size.

It’s also unclear the mix of Apple News+ subscribers who are paying the standalone $12.99 vs those who are getting News+ with the $32.99 Apple One bundle.

But if nearly 1/4 of US Apple customers are paying for News+ as CIRP’s report shows, the firm highlights that’s “tens of millions of users” that publishers are gaining by being part of Apple’s service.

Are you using News+? Share down in the comments!

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

Author

Avatar for Michael Potuck Michael Potuck

Michael is an editor for 9to5Mac. Since joining in 2016 he has written more than 3,000 articles including breaking news, reviews, and detailed comparisons and tutorials.


Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications