MKV Digital's Asiya Ali shares her take on the strides made within the industry on DE&I, allyship, as well as the barriers to overcome. "For a long time, women have been brainwashed into wanting a senior role in companies and having a family and the notion of having it all at the same time. I want women to hear this statement – give yourself permission to slow down — career succession does not always equate to happiness. We are living in a painful time when women are facing more health issues because we are juggling so many roles at the cost of the things that matter to us the most. Women need to get in touch with their femininity and balance out the yin and yang," Asiya Ali said. To read more of her thoughts, click on the link below. #Advertising #WomenInAdvertising #Diversity #Equity #Inclusion
Campaign Middle East
النشر الدوري ونشر الكتب
Dubai، Dubai ٦٠٬٨٠١ متابع
The leading source of media, marketing, advertising and communications news and analysis for Middle East & North Africa.
نبذة عنا
Campaign has been the world’s leading authority for the advertising, marketing and media industries since it was first published in the UK in 1968. Produced by leading Dubai publisher Motivate, Campaign Middle East builds on the UK brand’s legacy and expertise, while focusing on the MENA region. It celebrates all aspects of communications, putting the creative and commercial sides of the marketing communications industry into a wider business and social context. Campaign Middle East is the authority for the marketing and communication industry in the region. It provides essential and market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries and more. An active social media presence sets Campaign in the center of the conversations shaping the marketing and communications industry.
- الموقع الإلكتروني
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http://campaignme.com
رابط خارجي لـ Campaign Middle East
- المجال المهني
- النشر الدوري ونشر الكتب
- حجم الشركة
- ٥١ - ٢٠٠ من الموظفين
- المقر الرئيسي
- Dubai, Dubai
- النوع
- شركة يملكها عدد قليل من الأشخاص
- تم التأسيس
- 1979
- التخصصات
- Media Publication، Advertising، Communications، Media، Creative، و Marketing
المواقع الجغرافية
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رئيسي
34th Floor, Media One Tower
Dubai، Dubai 2331، AE
موظفين في Campaign Middle East
التحديثات
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Meet Campaign Breakfast Briefing: The Future is Now's panel speaker Christos Solomi, Chief Digital Officer, Omnicom Media Group (MENA). On Friday, September 6, at 8 a.m. at the Grand Plaza Movenpick, Media City, Chris will discuss how AI can boost the performance of digital marketeers in the region. Tickets are on sale right now: https://lnkd.in/dGkhgijG Grab yours before they sell out. To learn more about the event's agenda, follow this link: https://lnkd.in/dPZHJGnM
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Leo Burnett MEA (Middle East & Africa)'s Aakriti Goel shares her take on DE&I, allyship, barriers to overcome and more as a leader within the advertising space. Campaign Middle East has offered several women leaders within the advertising industry the opportunity to share their insights and call a spade a spade. They have come to a consensus that while significant strides have been made, there’s still a long way to go. The industry faces the challenge of not just acknowledging the gaps but actively addressing them. The hope is to herald a future where DE&I is so ingrained in our culture that the changes we request today are foregone conclusions. Click the link below to find out what Aakriti has to say on the matter. #Advertising #WomenInAdvertising #Diversity #Equity #Inclusion
Women in advertising - Substance over superficiality - Campaign Middle East
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Apptica 🔜 Tokyo Game Show, a leader in mobile market intelligence, in partnership with Medialinks ↔️ AFW Budapest, a Dubai-based mobile app user acquisition expert agency, has released a report titled Spotlight on MENA: State of the Market in H1 2024. Ksenia Yurkina, Head of Marketing at Apptica, said, “This report offers more than just data; it provides a window into the mobile app landscape in MENA, with a special focus on KSA and the UAE. Zeeshan Sajid Amin, Head of Growth at Medialinks, said, "Our report acts as a strategic compass for navigating the complex landscape of mobile app marketing in MENA." #mobileapp #marketing #insights
Apptica, Medialinks reveal key trends in MENA's mobile app market - Campaign Middle East
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Cicero & Bernay's Tariq Al Sharabi talks about how cutting through the clutter is important to cement value in communication strategies. "Agencies must emphasise the importance of tailored, high-quality content that speaks directly to the target audience of the entities they represent," he writes. Read the full article with the link below. #IndustrySnapshot
'Cutting through the clutter requires precision and value' - Campaign Middle East
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Raffles Doha and Fairmont Doha have introduced Mirah Marhaendra as the new Cluster Director of Marketing Communications & Digital Strategy for both hotel brands. “These hotels brands are truly unique, and I look forward to driving creative and impactful marketing strategies that will further elevate their presence in the luxury hospitality market," she said. #appointment
Raffles Doha, Fairmont Doha welcome marcomms cluster director - Campaign Middle East
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Chalhoub Group's designer fashion outlet The Deal has used Gen AI for its entire back-to-school campaign shoot, now being featured across its website, social media platforms, and newsletters. The Deal used LLM text-to-picture generation for its campaign, eliminating the need for planning, casting, shooting, models, photographers, and physical locations, relying almost entirely on AI to generate realistic backgrounds and models wearing The Deal products. “We are aware of the concerns surrounding Generative AI and have worked closely with our partner to ensure everything adheres to legal and ethical standards. Experimenting with emerging technologies responsibly is crucial for creating a safe and ethical framework at a Group level,” said Nick Vinckier, Director of Corporate Innovation at Chalhoub Group. #Marketing #GenerativeAI #LLM #BackToSchoolCampaign
Chalhoub Group uses Gen AI to create entire back-to-school campaign - Campaign Middle East
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Zee Entertainment Enterprises Limited has launched Zee Alwan and Zee Aflam on Samsung TV Plus. Viewers in the UAE, Saudi Arabia, and Egypt will now have the opportunity to watch Bollywood movies and series dubbed and subtitled in Arabic on their Samsung smart televisions through Samsung’s free ad-supported streaming TV and video-on-demand (VoD) service. Click the link below to find out more. #FAST #FreeAdsupportedStreamingTV #VideoOnDemand #VoD #Advertising #Media
Zee Entertainment offers Bollywood content in Arabic on Samsung TV Plus - Campaign Middle East
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Campaign Middle East asked several industry experts their take on the question: How has the portrayal of gender within advertising affected you? Here’s what they had to say: https://lnkd.in/dAUD4pdg Frances Valerie Natividad-Bonifacio, Head of Strategy, Serviceplan Group Middle East Windalyn Goma, Account Executive, Active (Digital. Marketing. Communications) Jana Abou Shakra, Social Media Manager, Netizency Romy Abdelnour, Head of Communications, TBWA\Raad Debalina Chowdhury, Copywriter, Cheil Middle East & Africa Sarah Berro, Senior Creative Director, VICE Media Jacquelyn Moulds, Client Engagement Director UAE, The Romans Linda Murphy, Chief Growth Officer, tactical. Manisha Bhatia, Head of Strategy and Planning, IMPACT BBDO KSA Jaimesha Patel, Managing Director, RAPP MENA
How has the portrayal of gender within advertising affected you? - Campaign Middle East
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Meet Campaign Breakfast Briefing: The Future is Now's panel moderator Neel Pandya, CEO - EMEA and APAC, Pixis. On Friday, September 6, at 8 a.m. at the Grand Plaza Movenpick, Media City, Neel will discuss how AI can boost the performance of digital marketeers in the region. Tickets are on sale right now: https://lnkd.in/dGkhgijG Grab yours before they sell out. To learn more about the event's agenda, follow this link: https://lnkd.in/dPZHJGnM
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