MCN | Middle East Communications Network

Our talented Executive Creative Director, Andrej Arsenijevic, from Commonwealth//McCann MENA, talks about his experience navigating the advertising market in Dubai in ArabAd. He shares his thoughts on Dubai's dynamic energy, the importance of cultural diversity in crafting exceptional work, and the value of advertising awards. Check out the full article to learn more about Andrej's inspiring journey and his take on what makes Dubai a magnet for creative talents. https://lnkd.in/dAf9e82G #CreativeLeadership #CommonwealthMcCann #DiversityInAdvertising #AdvertisingAwards #Inspiration #CreativeIndustry #MCNFamily

Extending a warm welcome to Susana Tsui Fitzpatrick, who joins us as the new CEO of UM UAE. With extensive global experience across key leadership roles in Asia Pacific and the UK, Susana brings a wealth of industry knowledge and a fresh vision to the team. Her role will focus on cultivating top-tier talent, driving business growth for UM clients, and leveraging product development to cement UM’s position as the market leader. Welcome aboard, Susana! UM MENAT #Welcome #UMMENAT #Leadership #MCNfamily

“The launch of McCann Content Studios unites MCN’s best-in-class capabilities across Social, Production and Influencer/Creator. The connected offering ensures strategic, engaging, and quality social and creator executions for our clients.” Ghassan Harfouche, CEO of MCN MENAT MCN launches McCann Content Studios in the Middle East. This innovative hub is set to revolutionise the way we approach social and creator-led campaigns, offering a seamless and unified solution for our clients. By integrating creative services, audience development, creator partnerships, and performance measurement, McCann Content Studios provides tailored end-to-end solutions with deep regional insights and the power of our global network. This new entity reinforces our commitment to delivering comprehensive and quality-driven social media influencer strategies. Read the full press release here ➡ https://lnkd.in/dGiEqAB2 Tarek Miknas Ibrahim Hasan FP7 McCann McCann Worldgroup #McCannContentStudios #MCNMENAT #SocialMedia #ContentCreation #InfluencerMarketing #MCNfamily 

Karen Kamel, Managing Director at McCann Health Middle East shared her insights on the power of storytelling in healthcare, highlighting our commitment to impactful communication. Here’s to many more stories that inspire health and wellness. Proud to be a part of these crucial conversations that advance the industry. #StorytellingInHealthcare #HealthcareLeaders #McCannHealth #MCNFamily

As Cannes 2024 wraps up, we wanted to say a big bravo and merci to our clients and agency teams who were recognized by Cannes Lions this year. Awards Won: FP7 McCann: 6 Wins: 1 Silver and 5 Bronze 22 Shortlists 🥈 Brand Experience & Activation Silver Lion: Highlight Your Balls, The Testicular Cancer Society 🥉 Audio & Radio Bronze Lion: Ketch-up Insurance, Heinz, in collaboration with Current Global MENAT 🥉 Direct Bronze Lion, Media Bronze Lion, Creative Commerce Bronze Lion: After Dinner Dinner, McDonald’s 🥉 Creative Commerce Bronze Lion, Titanium Lion Shortlist: Selfless Shelves, Puck, in collaboration with Current Global MENAT MullenLowe MENA & McCann Health Middle East: 🥉 Pharma Bronze Lion: Organon, Mis(s) Diagnosed FP7McCann was the no. 1 shortlisted across MENAT and the only MENAT agency to be recognized on the Titanium shortlist. Congratulations to all! #CannesLions2024 #FP7McCann #MullenLoweMENA #Advertising #Creativity #MCNFamily

Warmest greetings on Eid Al Adha. May this joyous occasion bring peace, happiness, and countless blessing to you and your loved ones. #EidMubarak #EidAlAdha #MCNFamily

“We are deeply committed to learning and development in the MENAT region. Our focus is to collaborate with the best and most progressive partners to ensure the upscaling of our talents at all levels and all career stages.” Ghassan Harfouche, Group CEO MCN MENAT and President McCann Worldgroup APAC. MCN Academy is partnering with Harvard Business School Online to elevate our learning and development initiatives. This partnership marks our commitment to empower our talent with tailored learning experiences designed to meet individual and business needs. From mid-management to executive leadership, our new learning modules will focus on three core areas: leadership development, generative AI, and emotionally intelligent and inclusive leadership. Learn more about our new programme here ➡ https://lnkd.in/dHBHaKCv #MCNAcademy #HarvardBusinessSchoolOnline #LeadershipDevelopment #LearningAndDevelopment #GenerativeAI #InclusiveLeadership #TalentGrowth #BusinessExcellence #MCNfamily 

We are proud to announce that our 'Selfless Shelves' campaign has been recognized as the sole MENA-focused project on the prestigious Cannes Lions International Festival of Creativity Titanium shortlist. A huge thank you to the team at FP7 McCann - This achievement highlights our team’s bravery and unwavering commitment to creating impactful work for good. "We are truly humbled by this recognition on the elite Titanium shortlist, which celebrates work that shatters boundaries," said Mahitab Hamed – VP, head of marketing and digital MENA – Arla Foods. "Selfless Shelves brought our belief in collective empowerment to life, granting Lebanese female entrepreneurs unprecedented access to mass retail at a time when they needed it most. This honour underscores our commitment to making an impact far beyond profit." For more information on the campaign and award, read the article => https://lnkd.in/g5GUv9qn #TitaniumLions #CannesLions #CreativeExcellence #FP7McCann #MENA #ImpactfulWork #ArlaFoods #AwardWinningCampaign #MCNFamily

Weber Shandwick MENAT has launched InfluAnswer Arabia 2024, a new report that elevates the perspectives of content creators across the region and shares insights for brands to build stronger and more powerful partnerships. The report hopes to contribute to a deeper knowledge of the evolving influencer ecosystem in the Middle East and North Africa. Read about it here ➡ https://lnkd.in/g_mbhRNq   #InfluAnswerArabia #InfluAnswer #WeberShandwickMENAT #InfluencerMarketing #PR #Communications #ContentCreation

"Saudi Arabia has become synonymous with change. Social, economic, cultural, in the context of Saudi, these words are always closely tailed by "change", like an over enthusiastic private investigator on the heels of a suspect. The same can be said of "digital". "Change" is never far away." - Oliver White, Group Executive Director of Commerce at MRM MENAT / MCN Oliver discusses the transformative impact of social commerce on the Saudi Arabian market in Campaign Middle East SA edition! Dive into this insightful article to explore how commerce is entering a new stage of the digital maturity curve and what it means for businesses and consumers alike. ➡ https://lnkd.in/d2HHnf3K #ThoughtLeadership #Commerce #DigitalTransformation #MCNFamily #MRMMENAT