Aniket Mehare

There are two steps for reconciliation - 1. Reconciliation of Inventory 2. Reconciliation of payments Most of the sellers rely on LSP or marketplace data for inventory reconciliation, but with experience I can confidently say this data is definitely unreliabile. Hence, I would suggest you to streamline data capturing for packages moving in & out of your supply chain. You should be able to record date of shipping out & recieving return from marketplace or LSP with the status about received damage, received in acceptable condition. 1. Highlight discrepancies in this to marketplace & get the claims cleared 2. Financial reconciliation is relatively easy as its system driven & requires less effort

During any promotions brands, platforms, payment partners everyone wants to maximise sales, hence collaborating with them is the best way. I will 1. Negotiate with brand a portfolio level margin instead of margin on individual product, that way I can go deeper on hai SKUs which will pull crowd. To select hero SKUs, I will choose categories e.g during Xmass I can put chocolate as hero SKUs & match my contribution to anyone who gives highest contribution. Along with this I can offer media placementa, newspaper adds, website placements to get attractive offers from brands. 2. Negotiate with payment partners on cart level discounts which will help me drive to the AOV.

Conversion rate optimization is a pretty vast domain, to optimize one feature over the other you should first make a list of possible features, divide them into Effort needed - Low if only tech change, High if business needs to get involved Benefit - If you have enough experience you can obviously bucketize features. Post this actual prioritisation work starts- Any change on PLP should improve PLP to PDP, PLP should result into ATC, ATC should result into checkout So run them as seperate experiments using some tool like monetate. I would highly recommend reading Stuti Kathurias posts to build your heuristic framework around this.

Creating social media following in your niche would be a great way to get leads. I would recommend to Clearly define your target customer persona Try and make a list of content creators in your niche globally, understand which posts are getting traction? Why are they getting traction? Make a content calendar & start posting actively In my experience for every 272 views you get 1 follower. Every comment on a post gives you around 2 followers when your profile has around 6k followers Try and partner with freelancers in related domains e.g if you are planning to sells services in social media advertising, partner with a graphic designer to provide end to end services

“You can’t improve what you can’t measure” “20% of your inputs will contribute to 80% of the results” If you combine these two well-known phrases - 1. Build dashboards & alert mechanisms to identify issues as early as possible. E.g. For top 100 SKUs by revenue measure DOH. traffic split (search/discoverability/performance marketing), conversion, time to check out, abandonment rate. 2. Drop in anything means there’s some technical issue at the backend, the site operations team should have an exact SOP on where and how to check changes. 3. Ticketing system should produce structured data for product managers to reduce # of instances which affect sales.

Build matrix of SKUs with your key KPI like revenue, margin, conversion, # of days out stock (OOS). SKUs with highest conversion, top revenue contribution & low stock cover should be 1st priority for attention. If you operate in multiple models like FBA, Dropship, Seller self ship, Inventory , these SKUs should be part of your buying segment. A level below we should have SKUs in FBA so on and so forth.