Farah Palia

Farah Palia

دبي الإمارات العربية المتحدة
٦ آلاف متابع أكثر من 500 زميل

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نبذة عني

I believe that any story, crafted intelligently and disseminated strategically, can become a powerful means of influence and impact for any brand.

Over the past 10 years, it’s this approach that has helped me deliver exceptional results in demanding roles in journalism, marketing and public relations.

As a Public Relations leader, I work directly with CEOs, Founders and Directors to leverage a unique combination of journalistic skills, natural creative flair, commercial acumen and a penchant for meticulous project management to achieve outstanding outcomes and drive impactful transformational change.

A self-starter through and through, my always-on ethos has helped me build an invaluable network of editors and journalists in top-tier and industry-specific publications both locally in the Middle East, and internationally.

Among these are Forbes, Bloomberg, CNN, BBC, Fast Company, The Times, Arabian Business, Caterer Middle East, Hotelier Middle East, and Construction Week, to name a few.

These relationships have led to millions of dollars worth of Advertising Value Equivalency (AVE) in high-value media coverage for the brands, leaders and businesses that I work with.

In my current role as Director of Public Relations at FIVE Holdings and Universo Pacha, I’m proud to have secured several standout accomplishments and record numbers.

Last year, we achieved a remarkable 24% increase in editorial mentions and a 21% rise in overall reach for FIVE Holdings and FIVE Hotels and Resorts in 2022, with a potential reach of USD 4.4 billion across 56 countries.

Here, I strategise, lead and manage high-profile campaigns and first-in-class media coverage spanning diverse verticals such as Hospitality, Aviation, Music and Brand and Nightlife exclusively in-house.

From overseeing high-profile international launches to overhauling internal communications, I work closely with our Founder and Chairman, and CEO, aligning my expertise with their ambition, and skyrocketing the value of FIVE brands across every external and internal touchpoint, generating incredible returns for our key stakeholders.

الإسهامات

النشاط

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الخبرة

  • رسم بياني FIVE Holdings

    FIVE Holdings

    Dubai, United Arab Emirates

  • -

    Dubai, United Arab Emirates

  • -

    Dubai, United Arab Emirates

  • -

    Dubai, United Arab Emirates

  • -

    India

  • -

التعليم

  • رسم بياني

  • -

التكريمات والمكافآت

  • Nightlife PR Specialist of the Year '23/'24 Nominee

    Caterer Middle East

  • In-House PR Person of the Year '22/'23 Winner

    Hotelier Middle East

  • In-House PR Person of the Year '21/'22 Nominee

    Hotelier Middle East

  • Nightlife PR of the Year '22/'23 Highly Commended

    Caterer Middle East

  • Topper In Agility

    Achievers Awards, World Wide Media Pvt. Ltd.

  • Topper In Agility

    Achievers Awards, World Wide Media Pvt. Ltd.

  • Topper in Creativity and InnovationOPPER IN CREATIVITY AND INNOVATION

    Achievers Awards, World Wide Media Pvt. Ltd.

التوصيات المستلمة

4شخص قدموا توصية لـFarah

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المزيد من أنشطة Farah

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