Rodrigo Novelli

CRM para Clube de vantagens com benefícios exclusivos!

Willing to improve call back, it´s a form of Web-based communication in which a person clicks an object (e.g., button, image or text) to request an immediate connection with another person in real-time either by phone call, Voice-over-Internet-Protocol (VoIP).

Research in every AIG data base and create a Data Architecturesd together with third partners vendors for a CRM and BI (Business Inteligence) tool to be created with "Quick Start".
Quick Start CRM / BI will support DTC (Direct to Consumer department) to understand and take decisions in the DTC Campaigns thru a complete dashboard based in a list of campaign and custumer KPIs.

Research in every AIG data base and create a Data Architecturesd together with third partners vendors for a MMM (Media Mix Model) to be created in Marketing Analytics.
Media Mix Model will indicate the best Mix of Marketing Channels to reach AIG finnancial goals.

The main important objective of the Project is to consolidate all the expertise and learning from eLeads across the region and set up the best in class eLeads manual defining the standards to run successfully an eLeads campaign end-to-end (Digital + DTC).

Also, determine a gap analysis from the countries already doing eLeads and a plan to test enhancements to the current programs.

Finally, define a process to continue improving the eLeads campaign and get a consolidated… عرض المزيد

The main important objective of the Project is to consolidate all the expertise and learning from eLeads across the region and set up the best in class eLeads manual defining the standards to run successfully an eLeads campaign end-to-end (Digital + DTC).

Also, determine a gap analysis from the countries already doing eLeads and a plan to test enhancements to the current programs.

Finally, define a process to continue improving the eLeads campaign and get a consolidated procedure.
عرض أقل

Development for the first Digital Campaign to lead generation in AIG: Processes creation, interface with Digital Vendors, hire and train new digital employees and Business Requirements. Campaign was launch after 3 month (May/2012) with success.

“Estamos disponibilizando aos nossos sócios um pacote de serviços digitais gratuitos que vão transformar o modo como se relacionam e interagem conosco que aliam praticidade, agilidade e facilidade em todas as etapas de compra”, explica Rodrigo Novelli, diretor de Marketing e Membership do Sam’s Club Brasil.

Além do Click & Go, o app do Sam’s Club informa as unidades próximas do clube, consulta de preços pelo código de barras e acesso ao canal para se tornar um sócio. Para o futuro, o… عرض المزيد

“Estamos disponibilizando aos nossos sócios um pacote de serviços digitais gratuitos que vão transformar o modo como se relacionam e interagem conosco que aliam praticidade, agilidade e facilidade em todas as etapas de compra”, explica Rodrigo Novelli, diretor de Marketing e Membership do Sam’s Club Brasil.

Além do Click & Go, o app do Sam’s Club informa as unidades próximas do clube, consulta de preços pelo código de barras e acesso ao canal para se tornar um sócio. Para o futuro, o Walmart diz que oferecerá ofertas personalizadas via notificação e listas de compras automáticas, geradas com base na recorrência e nos hábitos de consumo do cliente. عرض أقل

Follow and optimize the current Cusotmer Life Cicle and create remarketing and ressolicitation campaigns during the purchase process.

This project consists of a research to understand the different sales channels used by customers to purchase AIG Insurances. This will help us pricing the leads coming from each channel differently according to the amount of sales generated in each one. Also, to prioritize the response of those leads in the Call Center according to the channel the lead is coming from.

The Idea of this Project was to test different KPIs to see what works out best in an email marketing campaign. The marketing team has created in partnership with the online agency – Fbiz – eight types of email marketing in HTML, each one containing different variables, to test which variables affect clients the most. Also, we counted on the Integrated Analytics team to elaborate on the methodology used in the testing. After testing is done we may be able to oversee the results.

The… عرض المزيد

The Idea of this Project was to test different KPIs to see what works out best in an email marketing campaign. The marketing team has created in partnership with the online agency – Fbiz – eight types of email marketing in HTML, each one containing different variables, to test which variables affect clients the most. Also, we counted on the Integrated Analytics team to elaborate on the methodology used in the testing. After testing is done we may be able to oversee the results.

The goal of this project is to create a tool, a standard methodology for experimental design, that can be plugged in any campaign to (a) Diagnose and (b) Adjust campaign parameters to improve its results. The science of experimental design let people project the impact of many stimuli by testing just a few of them. By using mathematical formulas to select and test a subset of combinations variables that represent the complexity of all the original variables, marketers can model hundreds or even thousands of stimuli accurately and efficiently. عرض أقل

Colombia and Brazil: Compreehensive Campaign to optimize the Lead Life Cycle and maximize actual results into new income sales across.

AB test for Brand change:
- CTR
- Conv.Rate
- Sales Rate

For Home Owners insurance and Personal Accidents.

Examples:
http://www.seguro-acidente-pessoal.com/b/
http://www.seguro-acidente-pessoal.com/c