نبذة عني
Background: MAF CARREFOUR / WALMART / AIG INSURANCE / NINTENDO / OMNIYAT
Highlights:
- 2014 - Most Influential Professional (Insurance) on LinkedIn
- 2021 - Social Media Rising Star
- 2024 - Top 5 Social Media Account in UAE
- Extensive experience in social media, paid media, CRM, loyalty programs, and digital transformation, with a proven track record of success in real estate, insurance, retail, banking, e-commerce, and entertainment sectors. My approach is data-driven and customer-focused, ensuring optimized media strategies and significant ROI.
International Expertise: Having been based in Dubai since 2021, my career has taken me to Brazil, Argentina, Colombia, Chile, Ecuador, the USA, Mexico, Portugal, Spain, UAE, Iraq, and Saudi Arabia. This international experience has enriched my ability to adapt and excel in diverse market dynamics.
Consulting Experience: I’ve also served as a digital and growth consultant for leading firms such as Coleman Research, GLG Research, Newton X, Guidepoint, and Alphasights, where I provided strategic insights that drove business growth and innovation.
مقالات Rodrigo
الإسهامات
النشاط
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São escolhas que fazenos. Se ela ficar em paz consigo mesma, segue em frente. Outros torneios virão e ela não terá se dobrado ao que não concorda.
São escolhas que fazenos. Se ela ficar em paz consigo mesma, segue em frente. Outros torneios virão e ela não terá se dobrado ao que não concorda.
تم إبداء الإعجاب من قبل Rodrigo Novelli
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Monday’s reflection: We often take for granted the things we've worked hard to achieve, or things that are just routines in our life. But one day, we…
Monday’s reflection: We often take for granted the things we've worked hard to achieve, or things that are just routines in our life. But one day, we…
تم إبداء الإعجاب من قبل Rodrigo Novelli
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A BBC News Brasil trouxe à tona uma questão preocupante: o aumento expressivo de diagnósticos de burnout entre os trabalhadores brasileiros. Entre…
A BBC News Brasil trouxe à tona uma questão preocupante: o aumento expressivo de diagnósticos de burnout entre os trabalhadores brasileiros. Entre…
تمت المشاركة من قبل Rodrigo Novelli
الخبرة
التعليم
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الأنشطة والجمعيات:This is a Course that trains specialists in analysis of market information, enabled by expertise, methodologies and appropriate tools to identify, interpret and organize information with a view to preparing strategic recommendations for considerations when marketing their companies.
Enable the student to think strategically from market information, encouraging him to focus on results with attitudes and work ethics;
Develop the managerial capability to transform market information into competitive intelligence;
Present the different research methodologies and their suitability for different problems and market needs of companies;
Enable the student to the practical application of theoretical content.
Travel Market Intelligence ESPM / IBOPE was created…Enable the student to think strategically from market information, encouraging him to focus on results with attitudes and work ethics;
Develop the managerial capability to transform market information into competitive intelligence;
Present the different research methodologies and their suitability for different problems and market needs of companies;
Enable the student to the practical application of theoretical content.
Travel Market Intelligence ESPM / IBOPE was created to
Professionals from any academic background who wish to broaden their professional qualification specializing in analysis of market information for making strategic decisions.
This course is designed for professionals looking to discuss and develop the most relevant topics of current business, and you want to associate experiences and practices on solid conceptual contents. -
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Since its inauguration over half a century ago as one of Brazil’s first institutes of higher learning in Advertising, ESPM has evolved over the years to become one of the country’s premier institutes of higher learning in the areas of its core academic pillars: Marketing, Communication and Business Management. ESPM’s courses are considered among the best in the country and, as a result, the institution boasts alumni that are heavily sought after by many of the top companies and academic…
Since its inauguration over half a century ago as one of Brazil’s first institutes of higher learning in Advertising, ESPM has evolved over the years to become one of the country’s premier institutes of higher learning in the areas of its core academic pillars: Marketing, Communication and Business Management. ESPM’s courses are considered among the best in the country and, as a result, the institution boasts alumni that are heavily sought after by many of the top companies and academic institutions in Brazil and the world.
ESPM’s unique position as a market-run, non-profit institution allows for sparing no expense in our reinvesting in the development and improvement of our faculty, programs, educational methods and facilities.
This cooperative relationship between both academic and corporate philosophies allows ESPM’s graduates to emerge with an ideal balance between theoretical and conceptual education and real-life experience in the Business and Communications sectors.
التراخيص والشهادات
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Lean Gamification Design - Certified Facilitator (LGD-CF)
Lean Gamification Design Certificates
تم الإصدار في معرف الشهادة LGD-CF -
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Customer Behavior
ESPM
تم الإصدار في -
Planejamento Criativo - ESPM (2003)
ESPM
تم الإصدار في
المنشورات
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How Brazilian marketing professionals use LinkedIn
Proxxima
To highlight the use of LinkedIn as appropriate and relevant to the market, the company made a list with the Brazilian marketers most active on the platform. The entire user base in the country was analyzed, and the survey showed the most engaged profiles of 24 industries, which Proxxima discloses exclusively.
Insurance - Rodrigo Novelli, digital campaigns manager at AIG -
Campaign Marketing Code (Tracking)
There are several ways to a customer get in touch with a company (In bound call, out bound call, website, landing pages, Mobile, Sms... etc). Thinking to track every move that our client does, the "Marketing Code" solution came to help AIG to track campaign results an optimize from it, being one of the most important tools to reach better marketing investments and chose the best Media Channel and approaches.
مؤلفون آخرون
المشروعات
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Quick Start: CRM/BI (Data Base Layout)
Research in every AIG data base and create a Data Architecturesd together with third partners vendors for a CRM and BI (Business Inteligence) tool to be created with "Quick Start".
Quick Start CRM / BI will support DTC (Direct to Consumer department) to understand and take decisions in the DTC Campaigns thru a complete dashboard based in a list of campaign and custumer KPIs. -
Quick Start: Media Mix Model (Data Base Layout)
Research in every AIG data base and create a Data Architecturesd together with third partners vendors for a MMM (Media Mix Model) to be created in Marketing Analytics.
Media Mix Model will indicate the best Mix of Marketing Channels to reach AIG finnancial goals. -
eLeads to LAC
The main important objective of the Project is to consolidate all the expertise and learning from eLeads across the region and set up the best in class eLeads manual defining the standards to run successfully an eLeads campaign end-to-end (Digital + DTC).
Also, determine a gap analysis from the countries already doing eLeads and a plan to test enhancements to the current programs.
Finally, define a process to continue improving the eLeads campaign and get a consolidated…The main important objective of the Project is to consolidate all the expertise and learning from eLeads across the region and set up the best in class eLeads manual defining the standards to run successfully an eLeads campaign end-to-end (Digital + DTC).
Also, determine a gap analysis from the countries already doing eLeads and a plan to test enhancements to the current programs.
Finally, define a process to continue improving the eLeads campaign and get a consolidated procedure.
مؤلفون آخرون -
Sam’s Club Click n Go (aplicativo)
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“Estamos disponibilizando aos nossos sócios um pacote de serviços digitais gratuitos que vão transformar o modo como se relacionam e interagem conosco que aliam praticidade, agilidade e facilidade em todas as etapas de compra”, explica Rodrigo Novelli, diretor de Marketing e Membership do Sam’s Club Brasil.
Além do Click & Go, o app do Sam’s Club informa as unidades próximas do clube, consulta de preços pelo código de barras e acesso ao canal para se tornar um sócio. Para o futuro, o…“Estamos disponibilizando aos nossos sócios um pacote de serviços digitais gratuitos que vão transformar o modo como se relacionam e interagem conosco que aliam praticidade, agilidade e facilidade em todas as etapas de compra”, explica Rodrigo Novelli, diretor de Marketing e Membership do Sam’s Club Brasil.
Além do Click & Go, o app do Sam’s Club informa as unidades próximas do clube, consulta de preços pelo código de barras e acesso ao canal para se tornar um sócio. Para o futuro, o Walmart diz que oferecerá ofertas personalizadas via notificação e listas de compras automáticas, geradas com base na recorrência e nos hábitos de consumo do cliente. -
Media Investment Optimization
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This project consists of a research to understand the different sales channels used by customers to purchase AIG Insurances. This will help us pricing the leads coming from each channel differently according to the amount of sales generated in each one. Also, to prioritize the response of those leads in the Call Center according to the channel the lead is coming from.
مؤلفون آخرون -
CCI (Campaign Continuous Improvement)
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The Idea of this Project was to test different KPIs to see what works out best in an email marketing campaign. The marketing team has created in partnership with the online agency – Fbiz – eight types of email marketing in HTML, each one containing different variables, to test which variables affect clients the most. Also, we counted on the Integrated Analytics team to elaborate on the methodology used in the testing. After testing is done we may be able to oversee the results.
The…The Idea of this Project was to test different KPIs to see what works out best in an email marketing campaign. The marketing team has created in partnership with the online agency – Fbiz – eight types of email marketing in HTML, each one containing different variables, to test which variables affect clients the most. Also, we counted on the Integrated Analytics team to elaborate on the methodology used in the testing. After testing is done we may be able to oversee the results.
The goal of this project is to create a tool, a standard methodology for experimental design, that can be plugged in any campaign to (a) Diagnose and (b) Adjust campaign parameters to improve its results. The science of experimental design let people project the impact of many stimuli by testing just a few of them. By using mathematical formulas to select and test a subset of combinations variables that represent the complexity of all the original variables, marketers can model hundreds or even thousands of stimuli accurately and efficiently. -
Mexico | eLeads Auto Leads Model Implementation - A/B Testing
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AB Test (Chartis vs. AIG)
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AB test for Brand change:
- CTR
- Conv.Rate
- Sales Rate
For Home Owners insurance and Personal Accidents.
Examples:
http://www.seguro-acidente-pessoal.com/b/
http://www.seguro-acidente-pessoal.com/cمؤلفون آخرونعرض المشروع
التكريمات والمكافآت
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Grand Prize: Best App Concept Idea
AIG
AIG Global Contest to develop an App for the company
The AIG Global Consumer Digital team is looking to create a new mobile application that will be a useful tool for customers while also enabling greater interaction and engagement with customers. Working with an external research firm, the team used analysis of mobile user behaviors and suggestions taken directly from customers to generate the final concepts. Any AIG employee could help shape the future of the AIG mobile app! leaving a…AIG Global Contest to develop an App for the company
The AIG Global Consumer Digital team is looking to create a new mobile application that will be a useful tool for customers while also enabling greater interaction and engagement with customers. Working with an external research firm, the team used analysis of mobile user behaviors and suggestions taken directly from customers to generate the final concepts. Any AIG employee could help shape the future of the AIG mobile app! leaving a Comment on an existing idea or adding a new idea. Best idea would win the Grand Prize.
اللغات
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Português
إجادة اللغة الأم أو إجادة لغتين إجادة تامة
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Inglês
إجادة اللغة الأم أو إجادة لغتين إجادة تامة
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Espanhol
إجادة تامة على المستوى المهني
التوصيات المستلمة
11شخصا قدموا توصية لـRodrigo
انضم الآن لعرضالمزيد من أنشطة Rodrigo
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A Índia vai mal nas olimpíadas, mas os CEOs estão por aí. Não quero dizer que há uma hierarquia de competências e eventos, mas entender isso. Essa…
A Índia vai mal nas olimpíadas, mas os CEOs estão por aí. Não quero dizer que há uma hierarquia de competências e eventos, mas entender isso. Essa…
تم إبداء الإعجاب من قبل Rodrigo Novelli
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I’m back… And what a journey it’s been! After 23 long years, I finally enjoyed a proper summer vacation with my family—no calls, no meetings, just…
I’m back… And what a journey it’s been! After 23 long years, I finally enjoyed a proper summer vacation with my family—no calls, no meetings, just…
تم إبداء الإعجاب من قبل Rodrigo Novelli
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Aprendizado sobre carreira com a Fernanda Gentil, ex Tv Globo e atual Cazé Tv. Talvez, muitos aqui na rede não tenham acompanhado, mas, vou resumir…
Aprendizado sobre carreira com a Fernanda Gentil, ex Tv Globo e atual Cazé Tv. Talvez, muitos aqui na rede não tenham acompanhado, mas, vou resumir…
تم إبداء الإعجاب من قبل Rodrigo Novelli
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Se a moda pega… 🤣🤦🏻♂️ (custa um feedback?)
Se a moda pega… 🤣🤦🏻♂️ (custa um feedback?)
تمت المشاركة من قبل Rodrigo Novelli
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Encounter #adversity is essential to #growth. Professionally or personally we all face challenges at all levels. Over time, I realized that it is…
Encounter #adversity is essential to #growth. Professionally or personally we all face challenges at all levels. Over time, I realized that it is…
تم إبداء الإعجاب من قبل Rodrigo Novelli
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My English is not even good. Listen carefully to what I say. My English vocabulary is limited. I don’t have fluency in it. I most certainly…
My English is not even good. Listen carefully to what I say. My English vocabulary is limited. I don’t have fluency in it. I most certainly…
تم إبداء الإعجاب من قبل Rodrigo Novelli
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Tem coisa que ninguém quer falar sobre viver em outro país. Seja Trabalhar em Dubai ou em qualquer lugar, nem tudo são flores e mais comum do que…
Tem coisa que ninguém quer falar sobre viver em outro país. Seja Trabalhar em Dubai ou em qualquer lugar, nem tudo são flores e mais comum do que…
تم إبداء الإعجاب من قبل Rodrigo Novelli
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Hay que saber liderar para que con los que trabajan contigo sigan tu ejemplo y cumplan con el resultado, no viceversa. #leadership
Hay que saber liderar para que con los que trabajan contigo sigan tu ejemplo y cumplan con el resultado, no viceversa. #leadership
تم إبداء الإعجاب من قبل Rodrigo Novelli
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Windows XP pegou pesado ahahahah. Só verdades! 🎯 Quem se identifica? ☝🏼 Massssss não adianta apontar a mira só para a empresa e pro(a) chefe! Tem…
Windows XP pegou pesado ahahahah. Só verdades! 🎯 Quem se identifica? ☝🏼 Massssss não adianta apontar a mira só para a empresa e pro(a) chefe! Tem…
تم إبداء الإعجاب من قبل Rodrigo Novelli
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Já pensou? https://lnkd.in/e4YSGQpq
Já pensou? https://lnkd.in/e4YSGQpq
تمت المشاركة من قبل Rodrigo Novelli
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Continuando a Jornada: Ainda Open to Work e Cheia de Esperança! Queridos colegas e amigos do LinkedIn, Estou de volta para compartilhar um novo…
Continuando a Jornada: Ainda Open to Work e Cheia de Esperança! Queridos colegas e amigos do LinkedIn, Estou de volta para compartilhar um novo…
تم إبداء الإعجاب من قبل Rodrigo Novelli
ملفات شخصية أخرى مشابهة
أعضاء آخرون يحملون اسم Rodrigo Novelli
11 أخرى باسمRodrigo Novelli على LinkedIn
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