نبذة عني
I help brands harness the power of communications to achieve their business goals. With over 31 years of experience in marketing communications, I specialize in developing ROI-focused strategies, compelling brand narratives, and key messages for both internal and external audiences. From naming & launching new products, to rejuvenating brands, driving consumer preference, & changing attitudes, my strategies enhance brand performance & top-line growth. My comprehensive approach ensures that brands can effectively connect with their audiences across all touch-points, from traditional to digital.
🔥CLIENTS' FEEDBACK
“I have had the privilege of working with Sanjay Kumar on a major international sporting event strategy project. Sanjay headed up the FP7 strategic plan for Qatar Olympic Committee for The Arab Games Doha 2011. Sanjay consistently delivered great results. He is focused and dedicated to producing his very best at all times. He has proven that he is able to deal with uncertainty. If you ever need someone to deliver under pressure I recommend him highly.”
Maher Safi – Global Director – Category Marketing Analytics – Coca-Cola Company
“Sanjay is a rarity in the Advertising industry in the GCC; supremely talented with comprehensive knowledge of Marketing & Advertising coupled with an acute understanding of the GCC market dynamics. He is passionate about his work and is always looking to raise the bar but at the same time is pragmatic enough to suggest marketing solutions that go beyond advertising.”
Rizwan Ali – Head of Marketing Services & CRM @National Foods
MY SERVICES
☑️ Strategic Communication Planning
☑️ Communication Audits – Self & Competitors
☑️ Narratives & Messages Development
☑️ Social Media Content & Engagement Strategies
☑️ Brand Doctrine Development
☑️ Brand Name Generation
☑️ Communication Workshops
WHY HIRE ME
☑️ Proven Track Record ☑️ Strategic Insights ☑️ Consumer Expertise
BRANDS I'VE WORKED WITH
☑️ Automotive: Ford
☑️ Banking: Al Rajhi Bank, QNB
☑️ Beverages: Coca-Cola, Heineken
☑️ Consumer Durables: Midea, Toshiba, XCITE
☑️ Dairy: Almarai, AlSafi
☑️ Government Services: SITE, Tadawul, VAT
☑️ Healthcare: Sanofi, MSD, AstraZeneca
☑️ Quick Service Restaurants: McDonalds, Kudu
☑️ Sports: Aspire Zone Foundation, Sports for All Federation, Qatar Olympic Committee
☑️ Telecom: STC, Salam
مقالات Sanjay
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How Brands Use Audience Signals and Feedback Loops to Improve Brand Experience
How Brands Use Audience Signals and Feedback Loops to Improve Brand Experience
بواسطة Sanjay Kumar
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The Intricate Dance of Numbers in Brand Naming
The Intricate Dance of Numbers in Brand Naming
بواسطة Sanjay Kumar
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Brand naming in the Digital Age: How Software Brands Became Part of Our Daily Language
Brand naming in the Digital Age: How Software Brands Became Part of Our Daily Language
بواسطة Sanjay Kumar
الإسهامات
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Your brand values clash with an influencer's beliefs. How do you navigate this digital marketing dilemma?
Going forward, focus on finding influencers who truly align with your brand values. If needed, switch up your strategy. Instead of relying on a single mega influencer who could potentially damage your brand, consider partnering with multiple micro-influencers. They may not be as individually powerful, but together they can create a significant impact without the same level of risk.
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Your brand values clash with an influencer's beliefs. How do you navigate this digital marketing dilemma?
Influencers are pros at managing public opinion, while brands excel in handling legal contracts. That's why it's smart for brands to address potential issues upfront during contract negotiations. Including a clear exit clause in the agreement ensures there's a defined process for resolving situations where business goals don't align or significant disagreements arise. It's about being prepared and protecting the brand's interests from the get-go. However, if the issue does become public, the brand needs to take a stance and clearly articulate its position using all relevant communication channels.
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Your brand values clash with an influencer's beliefs. How do you navigate this digital marketing dilemma?
If values aren't aligning, it's best to part ways sooner rather than later and find influencers who truly resonate with the brand. Compromising on core values can come back to bite, especially with social media's long memory. It's crucial to stay true to brand and not let short-term gains overshadow long-term integrity.
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You're struggling to develop content. What are the best practices for strategic thinking?
Developing content is not difficult. The real challenge lies in developing content that delivers upon the communication objectives. And, more often than not content writers start thinking ideas without understanding the communications context around which the content is being developed. The best way to overcome the problem of Content Ideas Famine, is to take one communication problem and break it into 3 sub problems. Break three sub-problems further into 3 sub-sub-problems each, and then each sub-sub problem into 3 sub-sub-sub problem. This granular vision of a problem, will give you 40 different perspectives to address the same problem. This is how, strategically, we ensure there is never a Cotent Ideas Famine at our end.
النشاط
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Fantastic results for the United Arab Emirates.. Bring your Impossible. Can't be more proud!
Fantastic results for the United Arab Emirates.. Bring your Impossible. Can't be more proud!
تم إبداء الإعجاب من قبل Sanjay Kumar
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【McCANN】マッキャンのシニア ストラテジック プランニング ディレクターの鈴木真吾がリスボン国際広告フェスティバルの審査員に選ばれました。 We are proud that Shingo Suzuki, McCann Tokyo's Senior Strategic Planning…
【McCANN】マッキャンのシニア ストラテジック プランニング ディレクターの鈴木真吾がリスボン国際広告フェスティバルの審査員に選ばれました。 We are proud that Shingo Suzuki, McCann Tokyo's Senior Strategic Planning…
تم إبداء الإعجاب من قبل Sanjay Kumar
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Always a pleasure to serve our industry. Thanks Lisbon Advertising Festivals Group for the partnership again. Go ahead and enter your great work…
Always a pleasure to serve our industry. Thanks Lisbon Advertising Festivals Group for the partnership again. Go ahead and enter your great work…
تم إبداء الإعجاب من قبل Sanjay Kumar
الخبرة
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التراخيص والشهادات
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Google Analytics for Biginners
Google Analytics Academy
تم الإصدار في تنتهي في
اللغات
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English
إجادة كاملة
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Hindi
إجادة تامة على المستوى المهني
التوصيات المستلمة
13شخصا قدموا توصية لـSanjay
انضم الآن لعرضالمزيد من أنشطة Sanjay
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Paris stole my heart, again. Today’s opening of our new IKEA store in the Ingka Centres Italie Deux meeting place is a celebration of hard work and…
Paris stole my heart, again. Today’s opening of our new IKEA store in the Ingka Centres Italie Deux meeting place is a celebration of hard work and…
تم إبداء الإعجاب من قبل Sanjay Kumar
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Delighted to be at the Effie Worldwide again with fellow jurors at the "Global Best of the Best", experiencing and learning from the world's most…
Delighted to be at the Effie Worldwide again with fellow jurors at the "Global Best of the Best", experiencing and learning from the world's most…
تم إبداء الإعجاب من قبل Sanjay Kumar
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Nailed it! Joanna Maciejewska gives the only perspective on #AI that matters. AI should do the mundane tasks so that we have more time for the…
Nailed it! Joanna Maciejewska gives the only perspective on #AI that matters. AI should do the mundane tasks so that we have more time for the…
تم إبداء الإعجاب من قبل Sanjay Kumar
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I have registered for the third edition of the #GainSummit. Join me in advancing AI for the good of humanity. https://lnkd.in/dcaugsi4
I have registered for the third edition of the #GainSummit. Join me in advancing AI for the good of humanity. https://lnkd.in/dcaugsi4
تم إبداء الإعجاب من قبل Sanjay Kumar
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