Sonali Basu Roy

Sonali Basu Roy

دبي الإمارات العربية المتحدة
١ ألف متابع أكثر من 500 زميل

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Bulwark Technologies

نبذة عني

Over 12 years of strong marketing experience, with world-class multi-national corporations dealing in IT, Digital & Cybersecurity Products in entire facets of Marketing, Brand Management & Marketing Communication. I have added significant strategic business value by steering large-scale global marketing events, campaigns, and trade shows along with CSR initiatives & events. I have led MDF allocation & management, participated in several company award nominations ceremonies, internal communication improvement projects, driven business growth and profitability, in a highly matrixed environment, within a highly global set up.
Brand Awareness & Marketing Lifecycle Management: Actively contributed to Traditional & Modern Aged Marketing, Brand Awareness, Product Development/Launch & Positioning and Content Writing to drive maximum traffic, engagement & leads that deliver brand promotion and customer retention. I am experienced in co-creating concise, eye-catchy, and innovative drafts for blogs, articles, website pages, whitepapers, case studies, social media posts, promotional ads, creative marketing copies, newsletters & so on. Worked in close coordination with designers, PR, channel partners, and other professionals on large-scale marketing projects.
Collaboration & Partnerships: Worked in close coordination with Marketing and Corporate Communication Teams along with reputed global vendors to develop clear and concise online / offline content on varied product portfolio. Wrote blogs, articles, videos, email marketing campaigns, collaterals, newsletters, product marketing campaigns, case studies, whitepapers etc. Conducted thorough research and market intelligence techniques, used SEO principles to maximize campaign reach out to the target audience.
My journey with different organizations across multiple roles, has exposed me to various cultures which have helped me work with individuals from diverse backgrounds with utmost patience and empathy. Applauded by seniors for Turning Impossible Situations into inspiring success stories for sustainable growth.

KEY SKILLS

Marketing | Brand Management | Digital & Social Media Marketing | Email Marketing | Field Marketing | Account Based Marketing (ABM) | Lead Generation Campaigns | Marketing Communication | Brand Awareness/ & Image Building | Advertising, Events, Campaigns | Market & Competitive Intelligence | PR & Media Management | Agency Liaison and Coordination | Key Account Mgmt. | SEO and keyword-based Writing | Content Management Systems | Communication & Reporting | Liaison & Coordination | Team Leadership

مقالات Sonali

النشاط

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الخبرة

  • Bulwark Technologies

    Dubai, United Arab Emirates

  • -

    Dubai

  • -

    Dubai

  • -

    Dubai

  • -

    India

التعليم

  • -

التكريمات والمكافآت

  • Channel Marketing Innovator

    CXO Insight Middle East

    Honored as the Channel Marketing Innovator in the Champions of the Channel Awards 2023 by CXO Insight Middle East!

  • Cybersecurity Marketer of the Year

    Enterprise IT World MEA

    Honored for excellence in Cybersecurity Marketing by Enterprise IT World MEA!

  • Excellence in Channel Marketing

    Leap Media Group/ CXODX

    Honored for excellence in Channel Marketing by Leap Media Group/CXODX.

  • Featured as a leading Marketer in the Women in Technology feature

    Digital Tech Media

    Featured as a leading marketer in the Women in Technology space of Digital Tech media!

  • Featured as Leading Marketer in Women in Technology feature

    Gulf Business Magazine by Motivate Media

    Featured as leading marketer in Gulf Business magazine (January 2023 edition) by Motivate Media

  • Best Channel Marketer 2022

    CXO Insight Middle East

    Recognized as the Best Channel Marketer by CXO Insight Middle East!

  • Partner Marketer of the Year

    Enterprise IT World MEA

    Being recognized as Partner Marketer of the Year by leading media player Enterprise IT World MEA.

  • Featured as a Leading Marketer in Last Take : 5 in 5 Feature by Reseller Middle East by CPI Media Group

    Reseller Middle East by CPI Media Group

    Featured as a Leading Marketer in Last Take : 5 in 5 feature by Reseller Middle East by CPI Media Group (April-May edition).

  • Marketing Minds : CXO Insight ME

    CXO Insight ME

    Got featured as a leading Marketer in their Marketing Minds feature by CXO Insight ME.

  • Women In Technology: TechX Media Group

    TechX Media Group

    Got featured as a leading marketer by TechX Media Group on their International Women’s Day coverage.

  • Women in Technology- CXODX/Leap Media Group

    CXODX: Leap Media Group

    Got featured as a leading marketer on their International Women’s Day coverage.

  • Catalyst Awards 2021 - Channel Marketing

    GEC Media Group

    Channel Marketing Initiatives & Excellence

  • Women in Technology- TechX Media Group - March 2021

    TechX Media

    Got featured as a leading Marketer in the Women in Technology - International Women’s Day coverage by TechX Media Group!

  • Catalyst Award 2020 - Channel Marketing- Networking Security

    GEC Media Group

    For Channel and Marketing Initiatives & Excellence!

  • Google Certified Digital Marketer

    Google Digital Garage

    Successful Completion of Fundamentals of Digital Marketing Course by Google Digital Garage!

  • Masters of Marketing by CXO Insight ME

    CXO Insight ME

    Featured and recognized by CXO Insight Middle East as one of the Top Marketer- Masters of Marketing in the region.

  • Last Take:5-5 by Reseller Middle East

    Reseller Middle East by CPI Media Group

    Featured as Leading Marketer in Last Take:5-5 by Reseller Middle East in their July-August edition!

  • Channel Champion- Top Channel Marketer

    ITP Media Group - Channel Middle East

    https://edition.pagesuite-professional.co.uk/html5/reader/production/default.aspx?pubname=&edid=15879370-d8b9-40e5-8596-52c3cf7eb9b0

  • Catalysts Awards 2019

    Enterprise Channels MEA

    Honored as Catalyst- Corporate Communications for Channel and marketing initiatives and excellence!

  • Brand Builder 2018

    Reseller Middle East : CPI Media Group

    Honored as one of the top IT Brand Builders in Middle East for marketing excellence!
    https://www.tahawultech.com/magazine/resellerme-august-2018/

  • Women In Technology

    Arabian Reseller

    Got featured as a leading Marketing professional in the March edition of a leading online Technology portal,Arabian Reseller!
    http://www.arabianreseller.com/2018/03/20/a-positive-attitude-can-take-you-a-long-way/

  • Women in Technology

    Channel Post MEA

    Got featured as a leading marketing professional in the December edition of leading online Technology portal,Channel Post MEA.
    http://www.channelpostmea.com/2017/12/21/making-best-opportunities-challenges/

  • Brand Builder 2017

    Reseller Middle East:CPI Media Group

    Honored as one of the top IT Brand Builders in Middle East for marketing excellence.

  • Catalysts Awards 2017

    Enterprise Channels MEA

    Honored as Catalyst-Emerging Marketer for channel and marketing initiatives and excellence!

  • Channel Middle East Channel Champion Award 2016

    ITP Publishing Group

    Honored as Channel Middle East Channel Champion for channel and marketing initiatives and excellence!

  • Certified by Aptech on Graphic Suites – specialized in Adobe Illustrator, Photoshop, InDesign

    Aptech,UAE

    Certified by Aptech on Graphic Suites – specialized in Adobe Illustrator, Photoshop, InDesign

  • Certified on ‘Marketing for Managers’ Course from Institute of Leadership & Management, UK

    Institute of Leadership & Management, UK

    Certified on ‘Marketing for Managers’ Course from Institute of Leadership & Management, UK

  • Certified on ‘Overview of Public Relations’ by World Media Academy, Dubai

    World Media Academy, Dubai

    Certified on ‘Overview of Public Relations’ by World Media Academy, Dubai

  • Customer Service Excellence Certification Program from NEXT, Bangalore, India

    NEXT,Bangalore,India

    Customer Service Excellence Certification Program from NEXT, Bangalore, India

  • Women in Technology Forum and Awards 2022

    Tahawultech/CPI Media Group

    Awarded as Change Maker of the Year in the prestigious and first ever Women in Technology Forum and Awards 2022 by leading media player,Tahawultech/CPI Media Group.

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