AMAZON AUSTRALIA GROWS ITS RANGE OF ESSENTIALS OFFERING AUSSIES GREAT VALUE, QUALITY FASHION TO WEAR EVERYWHERE

• Children’s, Sportswear and Outdoors, Winter apparel, and Shoes and Sandals added to the popular range

Sydney, Tuesday 7 May 2024 — Amazon Australia has today announced the expansion of its Amazon Essentials range available for Australian customers to include Children’s, Sportswear and Outdoors, Winter apparel, and Shoes and Sandals. Amazon Essentials is the flagship line of everyday, quality fashion to wear everywhere, offering wardrobe staples with style and comfort for adults and now, the kids too.

Following the successful launch of the range in Australia last September, which included wardrobe must-have shirts, tank tops, and shorts, the Amazon Essentials store on Amazon.com.au offers seasonal updates for Australian autumn and winter, including puffer jackets and jumpers, jeans and pants, as well as a range of shoes and sandals in a variety of styles and colourways.

For the active lifestyle loved by Aussies, Amazon Essentials also offers a range of sports and outdoor wear including quality leggings, shorts and tops that provide both style and comfort at affordable prices.

With many Australians facing ongoing cost of living pressures, Amazon Essentials demonstrates the company’s commitment to providing value for shoppers, with high-quality clothing at great prices with convenient delivery options. The Amazon Essentials range is also eligible for Prime delivery, meaning fast and free delivery for Amazon Prime members, including Prime FREE One-Day Delivery for eligible orders in Sydney, Brisbane, Melbourne, Newcastle, Wollongong, Gosford and Geelong. 

With extensive and standardised sizing across the Amazon Essentials range to take the guesswork out of orders, there are fits designed for all sizes and personal styles. The addition of children’s clothing means the whole family can look and feel their best every day, without breaking the budget.  Additionally, customers can return any products from the Amazon Essentials range and all fashion fulfilled by Amazon Australia for free.

Matthew Benham, General Manager at Amazon Australia said, “We were so happy to see the response from customers when we launched the Amazon Essentials brand in Australia last year, and we’re thrilled to be increasing the range to include affordable clothing for children that does not compromise on quality. We know that customers are looking for value, and Amazon Essentials provides what we’re known for - great selection, at affordable prices, with fast and free delivery options and with the reassurance of free returns.”

Jessie Khoo, mother of Bronte said, “I’m always on the lookout for clothing that I know will be long-lasting, can be paired with the rest of my wardrobe and is affordable and the Amazon Essentials range does just that. The addition of kids wear is great, particularly as I need products that can be washed hundreds of times and keep on looking great. I think Aussies will love the value for money Amazon Essentials provides.”

The Amazon Essentials clothing collection is available now on Amazon.com.au. To explore the collection, visit Amazon Essentials: www.amazon.com.au/amazonessentials

-ENDS-

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