Since the advent of humans on this planet, communication has been a key for transferring ideas, i... more Since the advent of humans on this planet, communication has been a key for transferring ideas, information, and knowledge. Communication has been identified as a crucial element in the advancement of human civilization (Heintz & Scott-Phillips, 2023). However, communication channels have been used differently in different times, places, and situations. The impact of communication is significantly affected by the channels employed to convey information (Murphy et al., 1997). The efficiency of information delivery and reception is contingent upon the mode of communication employed (Ren & Zhao, 2023). The effectiveness of a message in terms of its clarity, relevance, and accuracy can exhibit significant variability based on the mode of transmission (Miller, 2014). An appropriate selection of communication channels helps convey the desired message and elicit the desired response (Shiva et al., 2021). Communication channels have evolved drastically during the last two decades (Kaufman e...
International Journal of Technology Management & Sustainable Development
The present article studies the importance of social, political and economic empowerment of women... more The present article studies the importance of social, political and economic empowerment of women belonging to self-help groups (SHGs) in achieving sustainable development. The study was conducted in the five districts of Punjab that includes Patiala, Bhatinda, Amritsar, Faridkot and Fazilka. Around 500 respondents were selected to fill the questionnaire comprising 100 respondents from each of the five districts. Data analysis and hypothesis testing have been done using IBM SPSS and AMOS. The results, obtained through structural equation modelling, reveal that women have become more authoritative socially and financially, yet there is still scope for upgrading with respect to political empowerment. Sustainable development can indeed be achieved through empowerment of rural women.
Globalization as well as digitalization is changing not only the business formats but also the en... more Globalization as well as digitalization is changing not only the business formats but also the environmental scenario of this planet. It is quite imperative to move society towards sustainable consumption. As social networking sites are believed to be capable of influencing users’ perspectives, their role in creating sustainable consumption intentions must be explored. This research, thus, explores the impact of Environmental Awareness via Social Networking Sites (SNSs) and Environmental Concerns on Green Product Purchase Intention i.e. sustainable consumption intention. It also strives to uncover reasons for and against the green consumption of millennials. A total of 300 questionnaires were administered to students and young professionals of North Indian Tier-2 cities, out of which 281 were found to be complete and relevant for the study. The data analysis was done using the IBM SPSS Statistics v25 and IBM SPSS Amos v22 to explore the impact of Environmental Awareness via Social M...
The present day marketing is consumer as well as society oriented. The basic task of needs and wa... more The present day marketing is consumer as well as society oriented. The basic task of needs and wants satisfaction is performed by marketing management of all the companies. To accomplish this task of marketing, the management has to aware, attract and retain consumers for its offerings. Sales Promotion is one such tool which is extensively used by marketers to attract and retain consumers. It is used as an incentive or motivation for the consumers to try/buy the product being promoted. A lot of time, money and other resources are employed in this regard. It is thus very important to analyze the impact of different Sales Promotion techniques on Consumer Behavioral variables. The present study uses Structural Equation Modeling to analyze this impact. Discount and Buy-one Get-one (BOGO) have been taken for Sales Promotion (SP) while Product Trial (PT), Brand Loyalty (BL) and Spending More (SM) are the variables considered for Consumer Behavior. Moreover, the differences between garment...
Pertanika Journal of Social Sciences and Humanities, Dec 2017
With growing markets and increasing consumer volumes, the production, as well as consumption patt... more With growing markets and increasing consumer volumes, the production, as well as consumption patterns are degrading the environment drastically. The government, consumers and producers have realised the worth of this issue. The research and development department of industries are continuously working to develop products that are environment-friendly and cause less environmental destruction. Products which are capable of being recycled, and possess healthy disposal are often termed as green products. The manufacturing, marketing, and consumption of such products are being promoted by the government as well as non-governmental organisations. The present study aims to understand the concept of green product and consumer behavior towards it. The study also investigates the relationship of green product usage and purchase intention with demographic variables (age, gender, income and educational qualification). Primary data was collected using structured questionnaires and analysed using descriptive statistics as well as Pearson's chi-square test for independence. The results reveal an important insight concerning the factors that are majorly responsible for motivating as well as demotivating consumer behavior towards green products. Environmental sustainability and personal consciousness of consumers are found to be motivating factors while unavailability and unawareness are deemed demotivating factors along with the cost of installation / usage. Consumers are intended to purchase green products irrespective of their demographics. However educational qualification is found to be the only demographic variable having a relationship with green product usage.
Rural Development in Bhutan-Prospects and Challenges ISBN-978-99936-33-54-9
The Non Government Organizations (NGOs) have been working selflessly for development of various a... more The Non Government Organizations (NGOs) have been working selflessly for development of various aspects of the economy in particular and society in general. They may be categorized as working on the social, economic, cultural, educational, etc. aspects. These organizations work for the upliftment, welfare and support of masses, including rural poor people. According to the Census of 2011, nearly 70% of Indian population lives in rural areas and in Uttar Pradesh, around 77% of the population lives in rural areas. These facts and figures keep the need of rural development inevitable. The present study traces out the various efforts of different NGOs working for the development of rural areas. Seven (7) NGOs working for the rural development in Aligarh district have been focused to study the efforts, beneficiaries, benefits drawn, etc.
Tourism in India has been a major contributor to its GDP for a long period of time. However, in t... more Tourism in India has been a major contributor to its GDP for a long period of time. However, in the last decade Indian tourism witnessed a drop in percentage but still it holds a good position in terms of value addition. The past few incidents, political turmoil, etc. along with inadequate hospitality issues may be the reason for the decline in the number of tourists. Destination Branding is relatively a new marketing term that attempts to build a tourist destination as a brand and develop an attractive and positive image in tourist's mind. To attract more tourists and give a boost to this industry, destination
Since the advent of humans on this planet, communication has been a key for transferring ideas, i... more Since the advent of humans on this planet, communication has been a key for transferring ideas, information, and knowledge. Communication has been identified as a crucial element in the advancement of human civilization (Heintz & Scott-Phillips, 2023). However, communication channels have been used differently in different times, places, and situations. The impact of communication is significantly affected by the channels employed to convey information (Murphy et al., 1997). The efficiency of information delivery and reception is contingent upon the mode of communication employed (Ren & Zhao, 2023). The effectiveness of a message in terms of its clarity, relevance, and accuracy can exhibit significant variability based on the mode of transmission (Miller, 2014). An appropriate selection of communication channels helps convey the desired message and elicit the desired response (Shiva et al., 2021). Communication channels have evolved drastically during the last two decades (Kaufman e...
International Journal of Technology Management & Sustainable Development
The present article studies the importance of social, political and economic empowerment of women... more The present article studies the importance of social, political and economic empowerment of women belonging to self-help groups (SHGs) in achieving sustainable development. The study was conducted in the five districts of Punjab that includes Patiala, Bhatinda, Amritsar, Faridkot and Fazilka. Around 500 respondents were selected to fill the questionnaire comprising 100 respondents from each of the five districts. Data analysis and hypothesis testing have been done using IBM SPSS and AMOS. The results, obtained through structural equation modelling, reveal that women have become more authoritative socially and financially, yet there is still scope for upgrading with respect to political empowerment. Sustainable development can indeed be achieved through empowerment of rural women.
Globalization as well as digitalization is changing not only the business formats but also the en... more Globalization as well as digitalization is changing not only the business formats but also the environmental scenario of this planet. It is quite imperative to move society towards sustainable consumption. As social networking sites are believed to be capable of influencing users’ perspectives, their role in creating sustainable consumption intentions must be explored. This research, thus, explores the impact of Environmental Awareness via Social Networking Sites (SNSs) and Environmental Concerns on Green Product Purchase Intention i.e. sustainable consumption intention. It also strives to uncover reasons for and against the green consumption of millennials. A total of 300 questionnaires were administered to students and young professionals of North Indian Tier-2 cities, out of which 281 were found to be complete and relevant for the study. The data analysis was done using the IBM SPSS Statistics v25 and IBM SPSS Amos v22 to explore the impact of Environmental Awareness via Social M...
The present day marketing is consumer as well as society oriented. The basic task of needs and wa... more The present day marketing is consumer as well as society oriented. The basic task of needs and wants satisfaction is performed by marketing management of all the companies. To accomplish this task of marketing, the management has to aware, attract and retain consumers for its offerings. Sales Promotion is one such tool which is extensively used by marketers to attract and retain consumers. It is used as an incentive or motivation for the consumers to try/buy the product being promoted. A lot of time, money and other resources are employed in this regard. It is thus very important to analyze the impact of different Sales Promotion techniques on Consumer Behavioral variables. The present study uses Structural Equation Modeling to analyze this impact. Discount and Buy-one Get-one (BOGO) have been taken for Sales Promotion (SP) while Product Trial (PT), Brand Loyalty (BL) and Spending More (SM) are the variables considered for Consumer Behavior. Moreover, the differences between garment...
Pertanika Journal of Social Sciences and Humanities, Dec 2017
With growing markets and increasing consumer volumes, the production, as well as consumption patt... more With growing markets and increasing consumer volumes, the production, as well as consumption patterns are degrading the environment drastically. The government, consumers and producers have realised the worth of this issue. The research and development department of industries are continuously working to develop products that are environment-friendly and cause less environmental destruction. Products which are capable of being recycled, and possess healthy disposal are often termed as green products. The manufacturing, marketing, and consumption of such products are being promoted by the government as well as non-governmental organisations. The present study aims to understand the concept of green product and consumer behavior towards it. The study also investigates the relationship of green product usage and purchase intention with demographic variables (age, gender, income and educational qualification). Primary data was collected using structured questionnaires and analysed using descriptive statistics as well as Pearson's chi-square test for independence. The results reveal an important insight concerning the factors that are majorly responsible for motivating as well as demotivating consumer behavior towards green products. Environmental sustainability and personal consciousness of consumers are found to be motivating factors while unavailability and unawareness are deemed demotivating factors along with the cost of installation / usage. Consumers are intended to purchase green products irrespective of their demographics. However educational qualification is found to be the only demographic variable having a relationship with green product usage.
Rural Development in Bhutan-Prospects and Challenges ISBN-978-99936-33-54-9
The Non Government Organizations (NGOs) have been working selflessly for development of various a... more The Non Government Organizations (NGOs) have been working selflessly for development of various aspects of the economy in particular and society in general. They may be categorized as working on the social, economic, cultural, educational, etc. aspects. These organizations work for the upliftment, welfare and support of masses, including rural poor people. According to the Census of 2011, nearly 70% of Indian population lives in rural areas and in Uttar Pradesh, around 77% of the population lives in rural areas. These facts and figures keep the need of rural development inevitable. The present study traces out the various efforts of different NGOs working for the development of rural areas. Seven (7) NGOs working for the rural development in Aligarh district have been focused to study the efforts, beneficiaries, benefits drawn, etc.
Tourism in India has been a major contributor to its GDP for a long period of time. However, in t... more Tourism in India has been a major contributor to its GDP for a long period of time. However, in the last decade Indian tourism witnessed a drop in percentage but still it holds a good position in terms of value addition. The past few incidents, political turmoil, etc. along with inadequate hospitality issues may be the reason for the decline in the number of tourists. Destination Branding is relatively a new marketing term that attempts to build a tourist destination as a brand and develop an attractive and positive image in tourist's mind. To attract more tourists and give a boost to this industry, destination
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