The Business Storytelling Show

Felienne Hermans, Professor of Computer Science Education at Vrije Universiteit in Amsterdam, and I unpack. that topic on Episode 683 of "The Business Storytelling Show."

Connect with her here: felienne.com

Grab a copy of her book here: https://amzn.to/3AL7LF9

Content testing has certainly come a long way. From technology to better analytical skills on content and marketing teams, the level of content testing has moved on up and with good reason: How else would teams be able to tell if their content is even working. To discuss that topic further, I chat with Erin Del Ponte, a marketing executive who is a steward for accurate attribution and incrementality of investments.

Join us for Episode 682 of "The Business Storytelling Show" to find out how to level up your content testing.

Some new tools can eat up more time than is helpful. Certainly, that can be the case when it comes to testing and testing and testing new AI tools and processes. But at some point, the AI-powered process will either make things more efficient or help drive more results. So how to scale AI is the question I tackle with Jeff Coyle on Episode 681 of "The Business Storytelling Show." Join us.

Try Market Muse to scale your content quality at http://marketmuse.com. Use promo code 15muse

Certainly, some people would argue that just myself is enough (or too much). Ha. But there might be some really good reasons - including business ones - to create an AI avatar or clone. And what's the difference between an AI avatar and a clone? Helen Todd, an expert on how to collaborate with AI, joins me on Episode 680 of "The Business Storytelling Show" to discuss the topic.

Join us.

And listen to Helen's podcast on AI here: https://creativitysquared.com

Clement Decrop, author of "The Idea Space: The Science of Awakening Your Non-Self," joins me on Episode 679 of "The Business Storytelling Show" to discuss that topic.

Join us and grab a copy of his book here: https://amzn.to/3LXkRRQ

Do you know the difference? And, most importantly, which one do you need? Trademark Angel CEO Anita Mar joins me on Episode 678 of "The Business Storytelling Show" to explain.

Join us.

File your trademark with Trademarkangel.com

----

This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Oscar Hamilton, your podcast partner.

Brand and marketing expert Stefan Maritz joins me on Episode 677 of "The Business Storytelling Show" to discuss why creating a meaningful brand and then getting it out there must come first. Join us.

One way to do that is by predicting consumer behavior online and then reacting in a way that creates value for the customer and revenue for the company. Aurangzeb Agha of Metrical, Inc. and I will discuss how to do that on Episode 676 of "The Business Storytelling Show."Join us.

---

This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Metrical, your behavioral customer engagement solution.

Sarah Gorsh and Courtney Smock, partners at Slingshot25, are experts at change management and join me on Episode 675 of "The Business Storytelling Show" to discuss just that topic. Join us.

Connect with Slingshot here: http://slingshot25.com

I first met Stacey Lauren when she invited me into her community. "Hey, we are talking about livestreaming podcasts. Want to stop by and chat about it?" Sure thing. Building a business community ... some call it community-led growth (Kathleen Booth). Others have called community building the last great marketing strategy (Mark Schaefer).

So it's worth considering how to build a community around your business.Stacey joins me on Episode 674 of "The Business Storytelling Show" to discuss just that. We dive (not delve 😉, since AI didn't write this) into the topic, including:

• What's a business community anyway?
• How is it different from having customers?
• The steps to build and maintain one.
• And more...

One way to do this is by setting up content ops. To discuss what is content ops and related topics, Top LinkedIn Content Marketing Voice Andi Robinson returns to "The Business Storytelling Show."

On Episode 673, we discuss:

• What is content ops?
• Why is it needed?
• How to set it up correctly.

Download Andi's white paper on the topic here: https://hijinxmarketing.com/content-operations-white-paper/

Performance marketer Marin Ištvanić joins me on Episode 672 of "The Business Storytelling Show" to discuss that topic.

We cover:

• The power of Facebook ads and how to structure the ad account for maximum efficiency
• The growing space of direct-to-customer e-commerce.
• Go-to strategies to expand sales through paid advertising.

Learn more about him: https://inspiredigitalgroup.com

----

This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Oscar Hamilton, your podcast partner.

John Horn, CEO at StubGroup, joins me on Episode 671 of "The Business Storytelling Show" to discuss what steps need to be taken to set up a high-return ad campaign.Join us for this live conversation.

Run your ad campaign with StubGroup now: https://stubgroup.com

This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by OscarHamilton.com

So, when should you think about finding your legal representation? Thomas Frank, partner at The Frank Law Firm P.C., joins me on Episode 670 of "The Business Storytelling Show" to discuss just that.

If you are looking for a lawyer in Long Island, or New York City, connect with Thomas: https://frankfirmpc.com

---

This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by the Frank Law Firm.

Ah, the dream - making money with your website. And it's possible. In Episode 668 of "The Business Storytelling Show," I'm joined by Matt Raad, who, together with his wife Liz, is a successful website investor who teaches people how to buy, renovate, and sell websites to replace their income and build wealth. In other words, he is an expert at answering: how to make money with my website?

We discuss:

1️⃣ The role of content in website success, renovation, revenue growth

2️⃣ What websites are worth renovating?

3️⃣ How does a website renovation work?

4️⃣ What's the role of SEO? And how about now with AI-powered search engines.

Connect with Matt here: https://ebusinessinstitute.com.au/

Aslak de Silva, CEO of Selfly Store, joins me on Episode 667 of "The Business Storytelling Show" to share how AI is even evolving the vending machine space.

Join us.

This episode is supported by OscarHamilton.com, your podcast support team.

Read more on the topic: https://www.christophtrappe.com/what-is-writing-in-first-person/

Kate Bradley Chernis, founder and CEO of Lately, an AI-driven content creation platform returns to "The Business Storytelling Show for Episode 666 to discuss what are the ethical considerations for generative AI use in business?

Join us.

Try Lately: lately.ai

Check out the eye-level cam I used: https://amzn.to/4bZHujH

Kristian Aloma's narrative economy book: https://amzn.to/3KnC06I

The tones of your copy won't sing when the writers don't even understand why it needs to exist in the first place. Composing those masterpieces all starts with a copywriting brief. Copy Chief Vikki Ross joins me on Episode 665 of "The Business Storytelling Show" to discuss:

• Why copywriting briefs are so important
• What goes into them
• How to use them efficiently

And more...

Join me and check out the model I'm discussing here.

SEO expert expert Sarah Presch joins me on Episode 664 of “The Business Storytelling Show” to give us the answer.

We discuss:

• What is cognitive bias?
• Things to know for SEO
• And more….

Join us.

Connect with Sarah: http://sarahpresch.com

What are some of the common marketing mistakes companies make? Purna Virji, author of "High-Impact Content Marketing," joins me on Episode 663 of "The Business Storytelling Show" to tell us what they are and how teams can avoid making them.

Join us and grab a copy of her book here: https://amzn.to/3yh4rQL

Maybe it's not just the "manager" doing it all, either. Thomas Willis, author of "The Great Engagement: How CEOs Create Exceptional Cultures," covers the topic in his book and joins me on Episode 662 of "The Business Storytelling Show" to discuss:

• Why coaching cultures matter
• How do you get them to work
• Where does the time from
• And more

Join us.

David Toushek, the founder of Everything Communications, is leading a revolution in how companies (including communications experts) think about and approach communications. A complete paradigm shift is upon us in the way we approach this most essential building block of business.

Join us on episode 661 of "The Business Storytelling Show" to hear our 24-minute discussion about the topic.

---

The episode is produced by Trappe Digital LLC and sponsored by Everything Communications. Enjoy this organic, unscripted conversation.

Here is our chat and you can connect with Erika here: https://erikaheald.com/

Do writers still need editors in the age of AI? What's their role, and how is it evolving? I can't wait to chat with content marketing director Patricia Chui about that topic on Episode 660 of "The Business Storytelling Show."Join us.

But times are changing. More and more podcasters are adding a video component. Recording their discussions on Restream or other platforms that capture video. Some even livestream it.

So what's behind this shift? Is video the future of podcasting? Or does this go against the audio-only spirit of the medium?

Opinions are divided. Some say video creates a richer, more engaging experience. Facial expressions, body language, the ability to show graphics on screen - it all adds to the content. But others argue that podcasts are fundamentally an audio format, easy to consume while multitasking. And that video production makes the process more complex.

So which side is right? I discuss just that in this bonus episode of "The Business Storytelling Show."

It's possible. Even so-called dull or dry topics need engaging content, but how? Content specialist Ellen Lichtenstein joins me on Episode 658 of "The Business Storytelling Show" to give us the answers. I'm sure it won't be dull. Join us.

Amanda Proscia, author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing joins me to discuss earned media.

In Episode 657 of "The Business Storytelling Show," we discuss:

• What is earned media?
• Isn't it just news coverage, basically?
• Why is earned media so credible, as mentioned in the book?
• How to get earned media coverage

Join us and grab a copy of Amanda's book here: https://amzn.to/3VlHLbI

Guest blogging is a strategy that can help executives and their brands get and stay in front of their consumers in a meaningful way. It's also often great for SEO. To discuss how to guest blog effectively, Jake Doll of BLASTmedia, joins me on Episode 656 of "The Business Storytelling Show."

What should a content calendar include? In this bonus episode with ⁠Christoph⁠, learn about determining priority topics and unique angles for effective content planning. He unveils the four things that set your content up for success.

Bruce Wawrzyniak, who has spoken at conferences on the topic and is a seasoned podcaster, joins me on Episode 655 of "The Business Storytelling Show" to give us some ideas. Join us.

Rob Meyerson returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491.

We discuss building a brand identity as the 6th edition of  "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves.

In this 24-minute episode, we discuss:

• The 6th edition! Congrats. What's new?
• What is a brand identify?
• How to start building it?
• Where does this fall in the priorities of what companies have to do?

Join us.

Grab a copy of the book here: https://amzn.to/4bVjCOW

Branded SERP specialist Jason Barnard returns to "The Business Storytelling Show" to share how to increase branded search and why that's an important strategy.

Join us for conversation.

Sign up for Jason's newsletter here: https://kalicube.com/about/newsletter/

Join us and subscribe to Yuval's newsletter here: https://www.ackermancopywriting.com/subscribe

Shawn Goodin and team published the AI Playbook for CMOs, and he's joining me on Episode 651 of "The Business Storytelling Show" to discuss the topic.

ChatGPT and other AI tools are changing marketing fast. How can top marketers use them to be more creative and grow their businesses?

With over 20 years driving digital change, Shawn shares hands-on tips for CMOs on hot topics, including:

• How to maximize AI use to drive performance.
• What risks come with AI and how do you manage them?
• What does responsible and effective AI integration look like?
• How can CMOs get their teams ready for an AI future (and present?

Join us and read the report here: https://lnkd.in/gnzbgNG4

Learn more about Tyler's company: https://www.magnetiq.xyz

Join us. Grab a copy of his book here: https://amzn.to/3UbQTPo

chima mmeje🏳️‍🌈, Senior Content Marketing Manager at Moz, joins me on Episode 648 of "The Business Storytelling Show" to discuss:

• What is authoritative content?
• Why it matters to business growth.
• How to create authoritative content.
• How to measure its impact.
• And more.

Join us.

Kristian A. Alomá, Ph.D., author of "Start with the Story: Brand-Building in a Narrative Economy"  joins me on Episode 647 of "The Business Storytelling Show" to discuss:

• What is the narrative economy?
• Why does the narrative economy exist?
• How is brand building different in the narrative economy?
• And more.

Join us and grab a copy of his book here: https://amzn.to/3U6gr0r

Dana DiTomaso, president and partner at Kick Point Inc., helps teams level up their analytics and joins me on Episode 646 of "The Business Storytelling Show" to discuss how you can measure content success.

Let's find out how to measure content effectiveness so teams can focus their time on creating the content assets that drive results.

Join us.

Find the playbook here: http://kpplaybook.com

If you need help optimizing workflow, follow this link: https://www.christophtrappe.com/hire-a-workflow-consultant-to-be-more-efficient-in-your-marketing/

Steve Woodruff, aka the King of Clarity, and author of "The Point: How to Win with Clarity-Fueled Communications," joins me on Episode 645 of "The Business Storytelling Show" to discuss:

• Why clarity is so important
• What's the struggle with it for communicators?
• Which skills should people focus on learning to be clear?
• And more...

Join us and grab a copy of his book here: https://amzn.to/3U4ZCmm

Top LinkedIn Voice Lindsey Gamble joins me on Episode 644 of "The Business Storytelling Show" to discuss the topic, including:

• When should brands do influencer marketing?
• What are the best ways to identify the right influencers?
• What are best practices to work with them?
• And more.

Join us. Subscribe to Lindsey's newsletter here: https://lnkd.in/gfgs8upf

To discuss how an engagement with a fractional executive can work, I'm joined by Ben Wolf, a fractional COO, on Episode 643 of "The Business Storytelling Show."

We discuss:

• How do you know you need a fractional executive?
• What are the advantages?
• What are the potential disadvantages?
• And more...

Join us.

Connect with Ben's company: https://wolfsedgeintegrators.com/

Work with me as a fractional content marketer: https://www.christophtrappe.com/hire-a-fractional-chief-content-officer-for-cutting-edge-fractional-content-marketing/