Alo Yoga 4+

ALO is not just a clothing brand, but it is a lifestyle. It is amazing to incorporate such a zen process of meditation, yoga, Pilates and sport into the classically hectic lifestyle of the modern day human. To experience this brand is to embark the journey of balance and trek into the path of duality. It is a daily reminder to churn a positive energy, drive impactful change, and to preserve the underlying teachings embed the pillars of yoga and philosophical truth. ALO generates a feeling of modern day transcendentalism with a stylistic twist. Their weekly newsletters and blogposts on mindfulness and well-being provide incredible value. I cannot wait to see what other digital and other collections this brand continues to build and develop in the common realm of wellness, even beyond!

While there are any number of non-app examples to demonstrate Alo doesn’t care about its customers (probably because Alo is enjoying peak popularity and has insane margins for now), the app is demonstration enough.

Example 1: to add your birthday on the Alo Access page on an iPhone, the UI provides a date picker. That date picker allows you to go back in time a month per tap. I’m 43. This means I’d need to tap more than 513 times to get to my birthday. This is absurd. No one who cares about their customers foists this terrible UX upon their customers.

Example 2: When you filter by things like gender, size, etc. on a page - like when there’s a sale - it provides results filled with products not available in your given size because they’re “sold out online” and you can add your name to a waitlist. Again, this is absurd. It makes the filtering useless. You must click into every single dang item you are interested in to see if it’s actually available in your size. The whole point of filtering is to remove products that aren’t available in your size to limit what you need to look at and save you time searching. This is an epic failure.

Both of these examples are things that some simple testing and a very little thought would avoid. However, Alo doesn’t care about its customers so it doesn’t think and doesn’t test.

When you practice yoga everyday, the last thing you need to worry about is how your yoga clothes make you feel about yourself. With Alo, you know that each piece will fit your body perfectly. Once you know your perfect size, you never have to worry about new drops being any different. Alo continues to bring new colors and new styles to keep the excitement of feeling comfortable and confident all day every day. When only the best matters, Alo is the best!