September is here and we can’t wait to see everyone at DMEXCO - Digital Marketing Expo & Conference in Cologne, where we’ll be running a masterclass session and talking to industry experts about better marketing campaigns. Want to get our take on the specific needs of your business? Bookmark our masterclass and then find us to talk and take a deep dive into the right tactics for your brand: https://lnkd.in/dbFiSHAq
RTB House
Tecnología, información e internet
Warsaw, Poland 38.261 seguidores
RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies.
Sobre nosotros
RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012, the RTB House team comprises 1000+ specialists in over 30 locations around the globe. It serves more than 3,000 campaigns for clients across the EMEA, APAC, and Americas regions. After successfully deploying Deep Learning into 100 percent of its algorithms in 2018, RTB House has continued its research in the field of AI. The AI Marketing Lab and Creative Lab were set up as new divisions of the company focused on inventing and advancing MarTech products. The company’s AI-based product offering includes retargeting solutions and branding campaigns with ultra-effective Video Ads. To get the latest MarTech industry insight, including updates on the cookieless future, ideas for winning ad campaigns, and the great leaps in AI technology, sign up to get a bi-weekly dispatch from the world of online advertising: https://www.rtbhouse.com/newsletter
- Sitio web
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http://www.rtbhouse.com
Enlace externo para RTB House
- Sector
- Tecnología, información e internet
- Tamaño de la empresa
- De 1.001 a 5.000 empleados
- Sede
- Warsaw, Poland
- Tipo
- De financiación privada
- Fundación
- 2012
- Especialidades
- personalized retargeting, internet advertising, behavioral targeting, ecommerce, real-time bidding, recommendation, deep learning algorithms, programmatic, performance y technology
Ubicaciones
Empleados en RTB House
Actualizaciones
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We’re delighted to share the success story of our client, Bergdorf Goodman, the iconic luxury fashion retailer, who has augmented its rich heritage with a cutting-edge e-commerce site. The challenge was to connect with individuals who can afford to make regular purchases of high-quality fashion products and to re-engage them repeatedly, achieving a robust return on ad spend (ROAS). Discover how Bergdorf Goodman accomplished this by adding RTB House to their existing marketing stack: https://lnkd.in/djepqEFj #performance #adtech #purchasefrequency #loyalty #rtbhouse
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A Demand Side Platform (DSP) is a MarTech tool that allows advertisers to buy digital ad inventory across multiple exchanges and Supply Side Platforms in real-time. It centralizes the ad-buying process, offering access to various ad spots through a single interface. DSPs emerged in 2007 with real-time bidding (RTB) technology, which automated the ad buying process. Before RTB, ad buyers had to manually negotiate with publishers for ad placements. DSPs streamlined this by collecting data from various providers, revolutionizing the ad industry. Want to find out how DSPs work in particular, how they make advertisers' lives a bit easier, and what the RTB House operational approach as a DSP is? See the article in the comments section for more information.
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We're proud to share the success story of Bagelcode - one of the world's leading Social Casino publishers. Read how RTB House utilized the power of Deep Learning algorithms to optimize the campaigns and drastically cut down the costs of mobile retargeting to deliver remarkable results. Thanks to our proprietary technology we were able to reduce re-attribution cost by 86% and increase revenue from returning users by 100%. Explore the full case study here: https://lnkd.in/dsXEBEPR #rtbhouse #casestudy #retargeting #socialcasino #mobilegames
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It’s time for another Cookieless Newsroom—our monthly review of the most important news in the privacy-friendly advertising field. In this piece, we described stories such as Google Ads reporting Privacy Sandbox’s test results, the Federal Trade Commission finding hashing techniques insufficient to anonymize user identifiers, and Chrome proposing a new approach for third-party cookie deprecation, allowing users to decide for themselves. See more: https://lnkd.in/dMDHYZfz
Cookieless Newsroom: Google's Big Shift | RTB House Blog
https://blog.rtbhouse.com
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"Not only is cookieless coming, but it's coming sooner than you thought." In The Agile Brand™ with Greg Kihlström Podcast, Jaysen Gillespie, our own Head of Analytics and Data Science breaks down what brands need to be doing right now to stay ahead of this change. Curious? Listen to the full episode and get the insights you need to navigate this change: https://lnkd.in/dtSphgC6 #cookieless #adtech #dataprivacy #rtbhouse #performance
#564: The cookiepocalypse that didn't happen with Jaysen Gillespie, RTB House
https://agilebrandguide.com
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At RTB House, our experts are consistently contributing to important discussions in top media outlets. We are proud to share an article by Charles Simon, our Vice President of Private Advertising Standards, which was recently published in AdExchanger. This piece is written from Charles' personal perspective, drawing on his experience as a former Googler and offering a unique take on the ongoing discussions around Google's Privacy Sandbox, as well as the broader implications for online privacy and advertising. If you’re curious about his opinion on the current situation, check out the thought-provoking article here: https://lnkd.in/dT3TyfuV. At RTB House, we welcome your contributions and look forward to continuing the dialog on how we can drive real-world solutions for a more private internet.
As a former Googler, I've seen firsthand how deeply the company cares about privacy. However, with the recent developments around Google's Privacy Sandbox, the industry is now questioning whether idealism has taken precedence over progress, potentially to the detriment of the very privacy we aim to protect. In my latest article published in AdExchanger, I explore how Google's pursuit of perfect privacy—while commendable—may have inadvertently stalled the industry’s ability to enhance online privacy for consumers. The tension between Sandbox's perfectionism and the practical needs of advertisers has led us to question whether, despite the best intentions, we are heading in the wrong direction. If you're interested in how we can still turn this around and create a more private internet for everyone, I recommend reading the full article here: https://lnkd.in/e4KztZ98. I’m open to discussion and eager to hear your thoughts. Let’s ensure that our commitment to privacy helps us develop real-world solutions. #privacy #PrivacySandbox #Google #OnlineAdvertising #adtech
Has Idealism Killed Google's Pursuit Of Privacy? | AdExchanger
adexchanger.com
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Get on board for our new home & garden white paper series. In six volumes, we’ll cover key themes like sustainability, the retargeting power of AI, plus how to finetune your online marketing strategy to rise above the competition. Download the first volume, “Unearthing Home & Garden Trends and Challenges,” or even subscribe to the whole series: https://lnkd.in/gCcXcZfu
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A supply-side platform (SSP) is a technology platform that allows publishers to sell their digital ad inventory programmatically through real-time auctions, maximizing revenue by offering ad space to multiple buyers simultaneously. Since the first SSP was founded in 2006, these platforms have become essential for automating ad sales by replacing manual negotiations with algorithm-driven decisions. SSPs connect with Demand Side Platforms (DSPs) to reach advertisers through internal services or by linking with external DSPs like RTB House. Want to find out more about how SSPs work, how they interact with the DSPs, and why they’re so important for the programmatic ecosystem? See the article in the comments section.
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In light of Google’s recent announcement that third-party cookies will not be deprecated for the entire Chrome browser, many questions arise. What does this decision mean for vendors and ad tech companies that have invested heavily in Privacy Sandbox? How does it shift their focus? To gain insights into this situation, read the article published in AdExchanger, featuring input from Michael Lamb, our Chief Commercial Officer, and other industry experts.
Vendors Like RTB House And Raptive Bought Into The Privacy Sandbox. Do They Feel Burned? | AdExchanger
adexchanger.com