Australian Mushroom Growers' Association

We are very excited to see the opinion piece from FOODiQ Global published this morning in the Nutritional Epidemiology section of the highly influential scientific publication, Frontiers in Nutrition. This open access article: Mushrooms: a food-based solution to vitamin D deficiency to include in dietary guidelines, is a phenomenal crescendo to an Australian Mushroom industry funded research project, facilitated by the collective FOODiQ Global team. The article is an incredibly valuable reference which will help to shape scientific discourse on vitamin D and mushrooms, and provides a scientific basis for the proposition of mushrooms to be separated from vegetables in Australian and international dietary guidelines. We encourage you to read the modelling work included in the paper, which is truly eye-opening, and will help to substantiate public health messages and recommendation for a mushroom serving size (75g or three white mushroom cups) and frequency, such as '4 serves per week'. Thank you to Flávia Fayet-Moore, Carlene Starck, PhD, Tim Cassettari, Jutta Wright, Peter Petocz and Dr Emma Beckett of FOODiQ Global for your dedication to this project. Your collective passion for the unique health and nutritional benefits of mushrooms is palpable! Read the published piece here: https://lnkd.in/gfzadAay -------------------- This research project was funded by Hort Innovation using the mushroom research and development levy paid by Australian mushroom growers, and funds from the Australian Government. 

Australia and New Zealand Mushroom Growers Conference: SPEAKER ANNOUNCEMENT! Monique Emmi is a food marketing specialist dedicated to working with primary and artisan producers. With a Bachelor of Creative Arts & Business from Macquarie University, and a raft of experience in the hospitality industry, Monique has worked in both consumer and foodservice marketing throughout her career. Experienced in building growth and marketing plans, she enjoys mixing data-based science and creativity to craft compelling campaigns. Monique was the Marketing Manager for the Australian Mushroom industry from 2015 to 2018 and returned to serve the industry in 2023 with renewed energy. Since returning to Hort Innovation, she has formed a new strategy based on macro and micro data and created a new campaign in partnership with award-winning agency, Thinkerbell. Join us at the AU+NZ Mushroom Growers Conference in October and hear Monique talk about 'Australian Mushrooms Marketing Strategy' and campaign development. Monique's presentation will shine a light on the process taken to craft a campaign that cuts through the clutter and reaches the right audience, bringing about real behaviour change. ---------------------------------------------------------- STRONGER TOGETHER, we invite you to join us for the AU+NZ Mushroom Growers Conference, from Tuesday 22 - Thursday 24 October 2024, for a fantastic three-day conference event, including farm tour, international guest speakers, Australian researchers, an exhibition, and two exciting networking events. Our conference farm tour takes us to Mercer Mushrooms, with an exciting ADDITIONAL tour option for Australian and international delegates, who can opt for an all-inclusive trip from Auckland to Christchurch, to tour Meadow Mushrooms (Please note the Meadow Mushrooms Tour is now SOLD OUT) Tickets on sale now! Visit: https://lnkd.in/gBBN4jEa View the program: https://lnkd.in/gziv5gq3 Sponsorship and Exhibition packages available at: https://lnkd.in/gX6CmiQA

WE ARE HIRING // The AMGA are searching for a Research, Development and Extension Manager to support the Australian mushroom industry. Proven experience in stakeholder management, funding procurement and project management are necessary. For more information, visit the Seek profile, or contact Rimfire Resources https://lnkd.in/grjN-2cH

Australia and New Zealand Mushroom Growers Conference: SPEAKER ANNOUNCEMENT! Stephane Doutriaux is an accomplished engineer with over 20 years of experience in developing cutting-edge technologies across various industries. For the past 5 years, Stéphane has specialized in mushroom growing and the innovative technologies that support this sector. His expertise lies in robotics, automation, computer vision, and artificial intelligence, all of which are crucial for advancing industrial mushroom production. At the Conference, Stephane will present on the topic: Can simple technology help boost picker performance? We can't wait to learn from Stephane on this topic. ---------------------------------------------------------- STRONGER TOGETHER, we invite you to join us for the AU+NZ Mushroom Growers Conference, from Tuesday 22 - Thursday 24 October 2024, for a fantastic three-day conference event, including farm tour, international guest speakers, Australian researchers, an exhibition, and two exciting networking events. Our conference farm tour takes us to Mercer Mushrooms, with an exciting ADDITIONAL tour option for Australian and international delegates, who can opt for an all-inclusive trip from Auckland to Christchurch, to tour Meadow Mushrooms (Please note the Meadow Mushrooms Tour is now SOLD OUT) Tickets on sale now! Visit: https://lnkd.in/gBBN4jEa View the program: https://lnkd.in/gziv5gq3 Sponsorship and Exhibition packages available at: https://lnkd.in/gX6CmiQA

As part of our recent PR campaign informing Australians that 'Consuming around three sun-exposed, store-bought mushrooms, four times a week, exceeds the vitamin D requirements of all Aussie adults,' we interviewed Chris Tolson General Manager, Premier Mushrooms, who shared some fascinating facts about the mighty mushroom. Did you know that Mushrooms are always in season and unlike plants, do not need sunlight to grow, and can be sustainably farmed? According to Chris, Mushrooms are the food of the future. They are grown on limited land areas, indoors, stacked like bunk beds, in high energy-efficient rooms. They’re a super nutritious and sustainable food source. “Vitamin D mushrooms are available all year round, are in constant supply, and warrant consideration as a food-based solution to addressing Australians’ adults low vitamin D levels,” Mr Tolson said. Watch the video below and see what else Chris has to say about these nutritional powerhouses. 👇

Register for the MushroomLink's Food Safety Month Webinars hosted by Jenny Ekman and Melisa Cavallaro focused on food safety practices in the mushroom industry. 🔗 https://lnkd.in/gUdD5RpY See below for more details.

Boost Your Vitamin D Naturally! 🍄 Did you know that consuming just three sun-exposed, store-bought mushrooms four times a week can exceed the vitamin D requirements for all Aussie adults? This is a game-changer for our health, especially considering that over 95% of Australians have inadequate vitamin D intake. AMGA CEO, Leah Bramich, shares groundbreaking insights from new Australian research in our latest PR campaign, ‘Vitamin D Mushrooms.' In this video, Leah highlights how these delicious and versatile mushrooms can play a vital role in addressing the one in three Aussies who are vitamin D deficient. Watch the video to learn more about how you can improve your vitamin D levels with the power of mushrooms! For more information visit our Mushroom Media Kit: 🔗 https://lnkd.in/g-UNCkwZ

Join mushroom industry expert Judy Allan, and Sylvan's Adam Polisiakiewicz as he delivers a FREE webinar delivered via Zoom on Thursday 22nd August at 2pm AEST.    As a supplementary event to the recent Hygiene Mini-Series presented as part of MU22010 (Mushroom international study tours – inbound and outbound) this 1-hour session is a great opportunity for self-review and knowledge building for experienced and less experienced (not new) key farm staff.    To find out more contact Judy Allan on 0427 671 057 or [email protected] or click the link below to register.     DATE: Thursday 22nd August, 2024.  TIME: 2:00PM AEST WHERE: Via webinar, register using the link below. 🔗 https://lnkd.in/gwCPMUvB **For Australian Agaricus bisporus grower levy-payers, and their employees only. Not open to exotic growers or start-up farms.

Today the AMGA, together with healthcare communications agency VIVA! Communications Pty Ltd - a GHMC Company kicked off a fully integrated national public relations campaign to launch FOODiQ Global's new, peer reviewed, published article titled ‘Mushrooms: a food-based solution to vitamin D deficiency to include in dietary guidelines’.  The campaign has been designed to generate awareness of the value of vitamin D mushrooms as an important food source, and to address our adult population’s poor vitamin D intake, which is among the world’s lowest. We are thrilled with the media uptake of the story thus far. Please see below for more information and links to the digital media kit. ................................................................... Did you know that just three sun-exposed, store-bought mushrooms, consumed four times a week, can meet the vitamin D needs of all Aussie adults? This world-first Australian research, released in time for Healthy Bones Action Week, is a game-changer in how we think about vitamin D intake. With one in three Aussies deficient in vitamin D, and over 95% not getting enough from their diet, it's time to consider the mighty mushroom as a natural, vegan, and sustainable solution. From boosting bone health to supporting the immune system, vitamin D mushrooms are packed with nutrients and ready to help! 📖 Curious to learn more? Click through to our full media release and discover how vitamin D mushrooms could be the key to a healthier you: https://lnkd.in/g9n-AQG6 #VitaminDMushrooms #HealthyBonesWeek #AustralianMushrooms #Nutrition #Sustainability

Are you joining us in Auckland, for the Australia and New Zealand Mushroom Growers Conference?   As part of this exceptional event, we are excited to offer an exclusive ADD ON tour option to visit Meadow Mushrooms in Christchurch on Friday 25th October. This tour requires the purchase of an additional ticket, which includes a flight, accommodation and meals.   Tickets are strictly limited to 50 and are all most sold out – register now to avoid disappointment. Register Now: https://lnkd.in/gziv5gq3 We can’t wait to see you in Auckland and Christchurch for what promises to be an unforgettable event.