BetterBriefs

Allow us to introduce ourselves. We’re BetterBriefs, an advisory and training business dedicated to helping marketers brief better and realise more impactful ideas. Founded by former agency strategists Pieter-Paul von Weiler and Matt Davies, they bring global experience from major agencies, with 20+ Effie recognitions, including 2 Grand Effies, and 1 IPA Effectiveness award. After experiencing thousands of poor briefs firsthand, Pieter-Paul and Matt conducted the first global and only study on the state of marketing briefs. The findings uncovered that 33% of marketing budgets are wasted due to misdirected work and unclear briefs. To combat this, we’ve developed a range of free resources, tools, and the BetterBriefs Academy to train marketers. Our mission is to turn confusing briefs into clarity and wasted budgets into commercially effective campaigns. BetterBriefs - it’s all in the name. #betterbriefs #briefbetter #marketingbriefs

Need help with brief writing? We've created a best practice guide on how to brief agencies best. Co-authored with Mark Ritson and in partnership with the IPA (Institute of Practitioners in Advertising), this comprehensive and free resource is available for download from https://lnkd.in/ggZAK5NY #briefbetter #betterbriefs #marketingbriefs

Brief paralysis, Frankenstein-ing briefs and masking problems as opportunities will all feature in our upcoming webinar. Only 23 spots remain for our upcoming 60-minute session designed to transform your marketing briefs. What you’ll learn: - Common pitfalls and common errors to avoid. - Advice you can action from two ex-creative agency strategists highly recognised for their marketing effectiveness thinking. - Real world experience of from Matt and Pieter-Paul's work with leading global brands and top marketing thought leaders. - Get personalised advice on the aspects of briefs that challenge you. Register: https://hubs.li/Q02MvsYV0 #betterbriefs #briefbetter #marketingbriefs

Most marketing briefs are neglected. Despite their importance and value, they often don't receive the attention they deserve and are often treated as another task on a long to-do list. This often leads to misaligned goals, wasted efforts and budgets. A well-crafted brief is the cornerstone of effective campaigns, providing clarity and direction. Investing time in your briefs means investing in your creative success. Don’t let your briefs be an afterthought. 𝐒𝐰𝐢𝐩𝐞 ➡ 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 #betterbriefs #marketingbriefs #briefbetter

A better brief increases your chances of success. The course is designed to be practical. It is full of tools, frameworks, tips and examples how to get to better briefs. By the end of this course you will... - Know how to construct strong briefs. - Avoid the pitfalls of poor briefs. - Be better placed to get more from your internal or external agencies You will leave armed with key tools and exercises required for writing impactful briefs. Visit: https://hubs.li/Q02LG1r40 #briefwritingtraining #betterbriefs #briefbetter #marketingbriefs #marketingtraining

Are you looking to sharpen your brief writing skills? Join BetterBriefs founders, Matt Davies and Pieter-Paul von Weiler, for a dynamic 60-minute session designed to transform your marketing briefs. This webinar will explore common mistakes and minefields in brief writing and offer actionable strategies to avoid them.   You'll learn to identify and avoid common pitfalls in marketing briefs, receive expert guidance from award-winning strategists, and gain insights from real-world examples with leading global brands.   Walk away with easy-to-implement practices designed to elevate the quality of your marketing briefs. #betterbriefs #marketingbriefs #briefbetter

NBC x Snoop Dogg at the Olympics was pure marketing genius…. NBC turned Snoop Dogg into a Special Correspondent for the Paris Olympics and the world loved it. From crip-walking while carrying the Olympic torch to hopping in the pool with Olympic legend Michael Phelps, delivering hilarious badminton commentary and twinning with Martha Steward in equestrian gear. So many viral moments were created by CNBC , the official US TV and streaming broadcaster of the Games. The question is….what could the brief have been that led to this great idea? Here’s our take. Objective: Drive viewership of the Olympics via NBC’s channels. Key Problem for comms to solve: Viewership of previous Olympics was mainly driven by sports enthusiasts and older generations; for the 2020 Summer Olympics, NBC’s median viewership age for primetime coverage was 50+ years old(!).   Younger audiences didn't think of the Olympic Games as fresh, interesting, or entertaining; they didn't really care about the Games. Target Audience: Gen Y, Millennials and Gen Z viewers, especially non-heavy sports viewers. Solution: "Follow the Dog" with Snoop Dogg as your guide for a unique, entertaining, and unmissable Olympics experience. What was your favourite Snoop moment at the Paris Olympics? #FollowTheDog #AmbassadorofHappiness #briefbetter #betterbriefs Credits: Snoop Dogg, NBCUniversal and Peacock

As former agency strategists, Pieter-Paul von Weiler and Matt Davies have written and contributed to thousands of client and creative briefs. They have worked on major global and local brands at several prominent agencies in London, Amsterdam, and Melbourne. Their work has been highly recognised for commercial effectiveness with over 20 Effie Worldwide Effectiveness awards, 2 Grand Effies, 1 IPA (Institute of Practitioners in Advertising) Effectiveness award, 4 x APG creative strategy awards including 1 x Grand Prix. You’re in the best hands to learn all about the all important brief that goes from a brand into an agency. Our next course starts October 7th. Visit https://hubs.ly/Q02Gk9mx0 for more.

A brief is much more than just an order sheet. It’s one of the most important documents exchanged between brands and agencies. In this short video, BetterBriefs co-founder Pieter-Paul von Weiler discusses the key responsibilities every brief has to deliver against. Become a better brief writer by understanding them. Need more help?  𝐎𝐮𝐫 𝐧𝐞𝐱𝐭 𝐛𝐫𝐢𝐞𝐟 𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐜𝐨𝐮𝐫𝐬𝐞 𝐬𝐭𝐚𝐫𝐭𝐬 𝐨𝐧 𝐎𝐜𝐭𝐨𝐛𝐞𝐫 𝟕𝐭𝐡. Visit https://lnkd.in/gJv4Gk_8 for more. #briefwriting #brieftraining #betterbriefs #briefbetter #marketingbriefs

‘𝐓𝐡𝐞 𝐛𝐫𝐢𝐞𝐟𝐬 𝐈/𝐦𝐲 𝐜𝐥𝐢𝐞𝐧𝐭 𝐰𝐫𝐢𝐭𝐞(𝐬) 𝐩𝐫𝐨𝐯𝐢𝐝𝐞 𝐜𝐥𝐞𝐚𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐝𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧’ We asked marketers and agencies this question. Most marketers agreed; 95% of agencies disagreed. A well-crafted brief with clear strategic direction isn’t just a document; it’s a foundation for successful partnerships and effective communications. #marketingbriefs #briefbetter #betterbriefs