Bird

Imagine if you could grow and engage your audience across: + WhatsApp + Facebook Messenger + Instagram + SMS + Email Or that you could drive retention and conversions with: + Shopify + Salesforce + Slack + Every other tool we integrate with Don’t just imagine—create and automate everything with Bird Marketing Cloud. See what you can do with Marketing Cloud 🎥

There’s a lot of talk about AI, but we actually walk the walk at Bird. Bird integrates with AI tech, including: + Anthropic + Azure OpenAI + Google Document AI + Google Cloud Translation AI + Google Vertex AI + Groq + OpenAI Create messages, automate your chatbots, generate images, and so much more. With AI integrations, the possibilities for your customer communications are nearly limitless. See all our integrations: https://lnkd.in/gSP_66DS

Trying to run omnichannel marketing across multiple tools is a surefire way to wind up with chaotic, inconsistent campaigns. It’s truly inefficient for businesses to juggle multiple tools—and will likely lead to lots of unsubscribes and lower conversions. Here are five signs that it’s time to consolidate all your marketing campaigns with one omnichannel platform 👇

Over 110 million homes. Over $965 million in revenue. Yes, we’re talking about Zillow. They’re the leading online real estate marketplace, which means they have complex needs when it comes to email marketing. Here’s how Bird helped them: Challenges * Delivering emails reliably: Given how important email is to Zillow’s business, it was essential that time-sensitive messages were delivered to users’ inboxes at the right time. If these messages were delayed, they missed a key window of opportunity. * Handling email surges: Zillow required a solution capable of handling sudden surges in their email volume anytiime like during weekend open houses and busy buying cycles. * Tracking key email metrics: The team needed to measure key metrics such as opens, clicks, and unsubscribes to gain a comprehensive view of customer behavior. *Solution* Zillow migrated to Bird and uses the platform to improve email deliverability, monitor customer behavior, and scale out. They now send, on average, 200 million emails per month. *Results* Zillow experienced a 161% increase in open rates within the first month of using Bird’s email solutions. This improvement helped them scale up their email sending, especially during busy times, knowing that Bird can handle the increased volume. Read the full story: https://lnkd.in/gdsVS7WV

Are you a Maker or a Taker? Our CEO, Robert Vis, thinks that the best Founders are Makers. They’re focused more on creating and innovating than simply making money. Here’s what he had to say on the subject during his interview with Niklas Zennström (Founder of Skype) during Founders Forum Live.

You can’t afford *not* to implement an omnichannel marketing strategy. Companies with a strong omnichannel strategy retain an average of 89% of their customers. The companies that don’t? They only retain 33% of customers. That’s a pretty staggering difference. So how exactly do you get started? We created a whole guide (in the comments 👇) to help you out. But the TL;DR is: 1. Determine the right channels Dig into any existing analytics to figure out which channels your customers favor. Make sure you prioritize the places you get the most engagement and conversions. 2. Prepare your tech stack Omnichannel marketing needs to scale to be effective. Make sure your tech stack has everything you need to create and execute your marketing campaigns across channels. 3. Start designing your first campaign Map out the customer journey and start preparing the content you’ll use to engage at every touchpoint. Remember to tailor your content to each channel.

Poor email campaign performance? You could be sending at the wrong time. It’s why you need to get a better understanding of how your customers are interacting with your website. ❓ Question: Which products are they viewing? 💡 Solution: Share other products they might like. ❓ Question: What are they adding to their cart? 💡 Solution: Suggest complementary products. ❓ Question: Has it been a while since they visited your site? 💡 Solution: Remind them to come back and browse. Bird’s pixel tracking will help you gain: 20% higher revenue 3x recovered carts This is what you’ll see when customers engage with your website 👇

Retail isn’t about in-store *or* online—it’s both. That means you need the customer experience to remain consistent everywhere people shop with you. When customers shop at your physical locations, give them the opportunity to sign up for alerts via QR code. You’ll be able to stay in touch with them and drive more in-store *and* online traffic. Check out the link in the comments below to get more tips about increasing email opt-ins.

Timely communication is often the difference between closing a sale and losing buyers. Sunway Property, one of Malaysia’s leading developers, knew they needed a better comms solution to keep up with the fast-paced real estate market. They reached out to Bird to help them transform their customer communications. 🚩 Problem The real estate industry moves fast, so timely communication can be the difference between closing a sale and losing a potential buyer’s interest. Sunway’s customer communications were lagging behind in this respect. 💡 Solution They built a 360-degree customer view and implemented WhatsApp at scale. They can now scale their communications and track their messages in a centralized hub. WhatsApp has become their most effective communication channel, thanks to how interactive and easy it is for customers to engage with Sunway through it. 📈 Results Sunway’s sales team decreased response times by 300%. Plus, the strategic integration of WhatsApp into  their sales processhas been transformative, evidenced by significant upticks in conversion rates and customer satisfaction. Read the full case study: https://lnkd.in/gfbAg7ka

What made you stop scrolling? Was it the text? Or was it the image? We’re going to guess the image helped. Well, it’s the same with the messages you send to customers. WhatsApp gives you the option to incorporate rich content beyond text like: 𝐑𝐢𝐜𝐡 𝐭𝐞𝐱𝐭 with varied formatting options to emphasize key points. 𝐁𝐮𝐭𝐭𝐨𝐧𝐬 to invite customers to click on interactive calls to action. 𝐈𝐦𝐚𝐠𝐞𝐬 to visually captivate and inform audiences. 𝐆𝐈𝐅𝐬 that add a lively, attention-grabbing element to your comms. 𝐕𝐢𝐝𝐞𝐨𝐬 to engage your audience with visual content. 𝐄𝐦𝐨𝐣𝐢𝐬 to convey emotions or humor, making messages more relatable and human. 𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧𝐬 to guide customers to physical stores or add context to interactions. 𝐋𝐢𝐬𝐭𝐬 to organize information for clarity. 𝐂𝐚𝐫𝐨𝐮𝐬𝐞𝐥𝐬 to showcase multiple products or options in a single message. Bird makes it easy to test out all these formats to see what your customers like best.