BRAIND® Ingredient Brand Strategy Consulting

Dear Community. We are preparing Season 2 of our podcast and would like to get your feedback on how long you would like the episodes to be. Currently they are around 30-35 minutes. We are a highly specialised B2B podcast speaking to a qualified audience, but we also attract listeners less familiar with Ingredient Branding who are interested in our guests and their content. Please take part in the survey and feel free to comment on previous episodes or suggest guests for future seasons. #podcast #ingredientbranding

Unifi Manufacturing, Inc. (makers of REPREVE® ) is moving into thermal insulation with a new offering Thermoloop™ - it is a busy place with PrimaLoft being the top player for branded insulation materials and Thinsulate, Freudenberg Performance Materials, Thermore and others also playing in the field. It will be interesting to see how the brand architecture will work out with a new seperate brand starting from scratch supported by the endorsement „by the makers of Repreve“. Our philosophy is always: a company should have “as few brands as possible” and “as many as needed”. We have proven & tested processes + 40.000 hours experience to help companies making good decisions in such situations. Perhaps a little more courageous brand strategy would have been conceivable, time will tell. Good luck!

The new season of HeroInside Ingredient Branding Podcast launches in late September, but until then, here is the first Mini Episode featuring notable insights from our guests 🎙️ Join Tomas Vucurevic and his guests as they give answers to the questions that we can never escape in the world of brand building: what is the power of Ingredient Branding, what is its value, and does it REALLY pay off? We put a spotlight on ECONYL® brand, Polygiene, CELLIANT®, and OnceMore®, exploring how they've harnessed the power of Ingredient Branding to enhance visibility, increase opportunities, and carve unique market positions. Tune in to get inspired and learn how Ingredient Brand leaders are making a significant impact in their industries. 🔗 Listen to audio: https://lnkd.in/deSzZuTZ https://lnkd.in/dewuNufw Subscribe now and stay tuned for Season 2 coming this fall. Thanks for joining us for Season 1 Giulio Bonazzi, Ulrika Björk, Seth Casden, Angeline Elfström, and Johannes Bogren! #HeroInside #HeroInsidePodcast #IngredientBranding

Not respecting intellectual property and the infringement of copyright is a legal offense. This is an infograph from my company BRAIND® Ingredient Brand Strategy Consulting that I found by accident on the website of a digital platform offering powerpoint templates and diagrams in a subscription model. No one has asked us for permission. Every single word is taken over 1:1, only the colors have changed. It is simply copied. We will take action against this. #respect #intellectualproperty #copycat

Being available at scale for affordable prices is a prerequisite for change.

Happy 60. birthday The Woolmark Company. A pioneer Ingredient Brand with an iconic logo. Congratulations.

What an amazing experience Season 1 of the Hero Inside Podcast has been! A huge thank you to our audience for tuning in and helping us establish the world's first podcast dedicated to Ingredient Branding. With over 3.2K+ plays and 24.5K+ impressions across all platforms, we have generated some amazing stats and are thrilled with the engagement from our highly specialized audience of ingredient branding professionals. The average listener duration of 28 minutes per episode and a 65% consumption rate is well above the industry average—we're proud to see that our content truly resonates. From exploring the fundamentals of Ingredient Branding to diving deep into sustainability and circularity, each episode has been crafted with the utmost care to bring value and insights to our audience. As we gear up for Season 2 in September 2024, we invite you to catch up on any episodes you might have missed and to share your thoughts and insights. Your feedback is invaluable and helps shape the future of our content. 🔸Meet the Host: Tomas Vucurevic, the Global Ingredient Branding Expert: https://lnkd.in/dYFn_x94 🔸Giulio Bonazzi (Aquafil Group): How ECONYL® brand became fashion’s favorite eco-friendly material: https://lnkd.in/dMbtu_jw 🔸Noel Hall (Bast Fibre Technologies Inc.): Addressing the preferred materials gap with Sero: https://lnkd.in/dZGbnYnC 🔸Ulrika Björk (Polygiene): From antimicrobial tech to mindful living: https://lnkd.in/dZrwEk87 🔸Seth Casden (Hologenix, LLC): CELLIANT®- Becoming the first wellness Ingredient Brand: https://lnkd.in/dyWibKTc 🔸Angeline Elfström, Johannes Bogren (Södra): OnceMore® - Reimagining Textile Waste as a NextGen Material: https://lnkd.in/diRq3_vk 🔸Achim Loeffler (W. L. Gore & Associates): GORE-TEX Brand - The iconic Ingredient Brand’s journey to responsible performance Part 1: https://lnkd.in/dwaBfuHG Part 2: https://lnkd.in/dPJHAzFK Shoutout to all of the amazing guests who have co-created Season 1! For collaborations, questions, or suggestions, get in touch. Let us know how you liked Season 1 in the comments below, and don't forget to subscribe and rate the show on your favorite platform!

It's a wrap! 🎊 Season 1 of the HeroInside Ingredient Branding Podcast ends with a finale featuring Achim Loeffler of W. L. Gore & Associates. In this episode, we dive deep into the future strategies of the iconic GORE-TEX Brand, focusing on sustainability and innovative business models like garment rental and new material platforms. As we discuss the shift towards Responsible Performance, Achim shares how GORE-TEX balances product excellence with significant environmental responsibility, setting the stage for a sustainable future in the apparel and footwear industries. Listen to Part 1 and 2 here: 🔸Podcast platforms: https://lnkd.in/d_aGqMs7 🔸YouTube: https://lnkd.in/dewuNufw We're taking a short break and will return in September 2024 with more incredible guests and insightful discussions. If you've enjoyed Season 1, please take a moment to rate the show, subscribe, and share it with your colleagues. 💭

We end Season 1 of the HeroInside Ingredient Branding Podcast with a bang: a double feature with Achim Loeffler, Global Business Leader at W. L. Gore & Associates. In the first part, Tomas Vucurevic and Achim look at the early days of the GORE-TEX Brand and how it developed over almost 50 years. You can expect a discussion about the evolution of an iconic Ingredient Brand: how GORE-TEX was founded in the 70s and how it has managed to stay ahead of the game through many market and technology changes through close brand partnerships, collaborations, broad applications, and product diversity, direct-to-consumer expansion and, of course, its legendary GUARANTEED TO KEEP YOU DRY promise. Tune in and enjoy the episode, and subscribe now to not miss part two in a week’s time, which will continue with insights into the brand’s future fitness, a new material platform, and responsible performance. Listen to the episode here: 🔸Podcast platforms: https://lnkd.in/d_aGqMs7 🔸YouTube: https://lnkd.in/dewuNufw Don’t forget to rate the show, subscribe, and share the episode with your colleagues.

We are proud to announce that our Founder and Managing Director Tomas Vucurevic joins the ranks of esteemed guests in the hall of fame of German-speaking branding discussions on the Markenkraft Podcast, hosted by the remarkable Olaf G. Hartmann 🚀! This special 90-minute episode dives deep into the nuances of Ingredient Branding. We are honored that Olaf dedicated a spotlight to this business model, showcasing his exceptional hosting skills and refusing to skim the surface. Tune in now and let yourself be inspired by their compelling conversation!