Want to know how you can elevate your advertising and marketing campaigns toward human attention? Amplified Intelligence are the leader in the research and measurement for human attention in media. Providing software solutions to help you predict, plan, trade and verify your advertising. For more information about how you can capture the right attention that delivers real results visit https://lnkd.in/gx-esqk #amplifiedintelligence #attentioneconomy #advertisingandmarketing
Amplified Intelligence
Advertising Services
Adelaide, South Australia 3,824 followers
The leader in research, measurement & software solutions for human attention in media. Predict, plan, trade & verify.
About us
Amplified Intelligence is the global leader in the research and measurement of human attention. The company’s world-leading research and pioneering AI-powered technology enables the production of planning and verification platforms that help brands and agencies run more efficient, impactful and successful ad campaigns.
- Website
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https://linktr.ee/amplifiedintelligence
External link for Amplified Intelligence
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Adelaide, South Australia
- Type
- Privately Held
- Specialties
- SaaS Services, Media Planning Software, Attention Measurement, Artificial Intelligence, and Research
Locations
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Primary
109 Grote St
Adelaide, South Australia 5000, AU
Employees at Amplified Intelligence
Updates
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Ready to level up your media measurement game? 🚀 The "Mastering Modern Media in the Attention Economy" course by WARC and Karen Nelson-Field PhD covers the fundamentals of attention measurement, laws of brand growth, and offers practical tips to help you amplify attention. Plus, you'll get insights into the best tools and products to make it happen. Sign up today! #AmplifiedIntelligence #WARC #AttentionEconomy
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Exciting insights from the recent collaboration between Spotify India and Amplified Intelligence reveal the value of human attention in the world of audio advertising. This research uncovers the fascinating link between cross-channel advertising strategies and the role that mood and attention play in performance. Discover how brands can leverage these findings to enhance their campaigns and drive better results here #amplifiedintelligence #spotify #digitaladvertising
Spotify India and Amplified Intelligence collaborate to measure consumer attention across advertising
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Discover the game-changing insights from a new attention study by Yahoo and Amplified Intelligence in this article from Mumbrella. It unpacks the hierarchy of device, format, domain, creative, and brand, with findings that can help you supercharge your advertising strategy no matter your brand size or campaign goals. Discover more here #AmplifiedIntelligence #AttentionEconomy #Yahoo
Are you paying for the right kind of attention?
mumbrella.com.au
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Find out whether your audience is truly paying attention! Try Amplified Intelligence's free attention ad tester to find out how your creative really performs! It's free, quick and could be exactly what you need to kick start or amplify your attention strategies. #AmplifiedIntelligence #advertisingcreative #attentioneconomy
Ad Tester - Amplified Intelligence
https://www.amplifiedintelligence.com.au
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A leading Australian media agency leveraged Amplified Intelligence’s attentionPROVE measurement tag to optimise their banking client's campaign, which saw them generate 30% more conversions and slash cost per acquisition by an incredible 33%. Discover the full story here. #AmplifiedIntelligence #attentionmetrics #digitaladvertising
Australian agency makes in-flight attention optimisations to increase campaign performance for major banking client
https://www.amplifiedintelligence.com.au
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The IAB’s Attention Task Force has released a series of resources to simplify attention adoption and measurement in digital advertising, covering methodologies like visual/audio tracking and neurological observations. These tools provide valuable insights for optimising campaigns and include practical guides to help brands and agencies choose the right measurement partner. As proud members of the Attention Task Force, and contributors toward these frameworks and guides, Amplified Intelligence is excited to see adoption of attention measurement increasing exponentially, aided in no small part to the clarity and actionable insights documents such as these bring to the industry. Access the IAB's helpful and free resources here #AmplifiedIntelligence #DigitalMarketing #AttentionEconomy
Attention Measurement Toolkit
https://www.iab.com
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Amplified Intelligence & Spotify's research, discussed in this article by ExchangeWire, reveals that Spotify video ads can help boost brand uplift by as much as 50%. Discover how mood and attention metrics enhance ad effectiveness, offering brands a significant edge in India's competitive consumer market. #AmplifiedIntelligence #SpotifyAds #attentionmeasurement
Amplified Intelligence & Spotify Collaborate to Measure Consumer Attention Across Advertising
https://www.exchangewire.com
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I love our partnership with Spotify. Spanning across 4 years we have gone from measuring attention with outcomes only in the early days, to full human capture using biometrics to understand behaviour. We can now do second by second attention on Spotify - and let me tell you music does make you happy! Thankyou Martyn U'ren for driving innovation to collect deeper data. Niyati Sah Adam Lyons Bec Brooks https://lnkd.in/gFDjbMdw
Amplified Intelligence & Spotify Collaborate to Measure Consumer Attention Across Advertising
https://www.exchangewire.com
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Want to be able to test your ads for attention? Try Amplified Intelligence's free attention ad tester to find out how your creative really performs! 📱👀 #AmplifiedIntelligence #attentionmetrics #facebookadvertising
Ad Tester - Amplified Intelligence
https://www.amplifiedintelligence.com.au