emd:digital

We're thrilled to share our recent collaboration with Cormack Developments, a leader in luxury home construction. We created a website that reflects the elegance and craftsmanship of their projects, while also serving as a invaluable digital brand extension for the company. The Challenge: Design a website that showcases Cormack Developments' stunning portfolio and embodies their commitment to professionalism, attracting both homeowners and architect partners. The Solution: Leveraging the latest UX/UI best practices and a modern horizontal scrolling experience, we created a website that exudes the same luxurious aesthetic as Cormack Developments' builds. The Result: A stunning website that positions Cormack Developments as the industry leader, ready to take on exceptional projects with homeowners and architects alike. #webdesign #luxuryhomes #architecture #website

Data-driven decisions are key for small businesses in the competitive online landscape. A recent survey indicates 43% of SME owners prioritise website performance improvements in 2024. Understanding bounce rate and implementing strategies to improve it can be the difference between attracting and retaining valuable customers. We dive into conquering bounce rate and optimising your website for success. #bouncerate #conversionrateoptimisation #webdev #digitalmarketing

AI copywriting tools are booming, but can they compete with human expertise? We explore the pros and cons of both to help you craft a winning content strategy. #AI #copywriting #contentmarketing

We're thrilled to share our recent collaboration with Everly! They approached us to create a website that reflects the elegance and quality of their properties. The Challenge: Design a website that showcases Everly's extensive portfolio and current listings in a way that resonates with their clients. The Solution: Inspired by Swiss design principles, we crafted a website that prioritises simplicity and conciseness. We leveraged white space and subtle details to create a sophisticated online experience that seamlessly reflects Everly's brand identity and the vision. The Result: A website that is as impressive as the homes it showcases. #webdesign #melbourne #swissdesign #website

'Does my website need to be responsive?' Yes, here's why: - Enhanced user experience: RWD creates a smooth and intuitive browsing experience across all devices, encouraging user engagement and increasing conversion rates. - SEO advantage: Google prioritises mobile-friendly websites in search rankings. RWD ensures your website remains competitive and visible to potential customers. - Cost-effective solution: Managing a single responsive website is significantly more efficient and cost-effective than maintaining separate desktop and mobile versions. - Future-proofing your website: With the ever-growing popularity of browsing on mobile devices, RWD ensures your website can adapt to evolving user preferences and technological advancements. We believe that responsive web design is a basic necessity for any website launched in 2024, what do you think? Let us know in the comments. #webdesign #responsivewebdesign #websitedesign #webdevelopment

Is your website turning visitors away? At emd:digital, we see these common mistakes all too often: - Un-responsive Design: Your website needs to look fantastic and function flawlessly on desktops, tablets and mobiles. - Confusing Navigation: A clear and simple navigation bar is crucial for user experience. - Lack of Accessibility: Accessibility is key. Ensure your text is large enough to read and pick contrasting colours for easy viewing. Remember, your website is an extension of your brand. A well-designed website builds trust, generates leads, and ultimately boosts your business. Want to discuss how to create a website that converts? Leave a comment below or send us a message! #webdesign #website #webdevelopment #websitemistakes

Is your website hidden away on page 10 of Google searches? Technical SEO is the secret weapon to getting your website seen by potential customers! What is Technical SEO? It's all about the foundation of your website. It ensures search engines can easily crawl and understand your website, so you show up for the searches that matter. Here's how a technically sound website benefits you: - Increased website traffic: More people find your business online. - Improved user experience: Faster loading times and a mobile-friendly design keep visitors happy. - Better search engine ranking: Climb those Google rankings and dominate your local market. Leave a comment below if you'd like to learn more about how Technical SEO can grow your online presence. #technicalseo #seo #smallbusiness #webdesign

Master the art of measuring success with our guide to KPIs This article dives deep into essential metrics like website traffic, conversion rate, and ROI, covering how to: - Optimise campaigns for maximum impact - Understand your audience and tailor your approach - Drive long-term growth for your business #digitalmarketing #KPIs #businessgrowth #SEO

We know stunning web design is only half the battle. You need those potential clients to find you first! That's where keyword research comes in. Why it matters: - Targeted traffic: Attract the right kind of clients who are actively looking for your services. - Content creation: Write blog posts, website copy, and social media content that resonates with your audience's needs. - Improved ranking: Optimise your website for relevant keywords to climb the search engine ladder. Keyword research is an ongoing process, but it's an investment that pays off. Want to learn more about how keyword research can boost your SEO? Drop a comment below and let's chat! #webdesign #SEO #keywordresearch #melbournebusiness #digitalmarketing

Why is website maintenance important? - Security shield: Regular updates and security patches are essential to keep your website safe and your data protected. - Content is king: Fresh, up-to-date content keeps your visitors engaged and coming back for more. - SEO: Search engines prioritise websites that are well-maintained and mobile-friendly. Regular maintenance ensures your website stays optimised for search and reaches a wider audience. - Broken links: Regular maintenance helps identify and fix broken links, keeping your visitors happy and moving through your website. Investing in website maintenance is an investment in your business. Keep your website running smoothly and attracting new customers. #webmaintenance #websitecare #melbournewebdesign #seo #contentmarketing #userexperience