Emotive | Creative Agency

What an incredible year it has been! Congratulations to Andrea Dalton Doran, Edward Macaulay, and Liam Walker on your well-deserved promotions. We also extend a warm welcome to Lucy Karsai, Alister Hill, and Elisa Donato. We look forward to seeing the positive impact you'll bring to our work.

Greg Graham from B&T recently sat down with our CEO, Simon Joyce, for a fast Q&A session. Check it out!!

We are thrilled to be sharing new work for Optus 🙌🏻   Our ‘No Catch’ campaign playfully acknowledges that although the free trial might sound too good to be true, there really is no catch. You don’t even have to be Delta Goodrem’s assistant or Jason Donovan’s flatmate…   We've had so much fun creating this in collaboration with the clever marketing team at Optus, along with all our incredible production partners - Scoundrel, ARC EDIT & Rumble Studios and under the brilliant direction of Ariel Martin.    The campaign is rolling out nationally across TV, Cinema, OOH, Digital streaming, YouTube, TikTok, IG, OOH and in store. Check out the full campaign here:  https://lnkd.in/g63A-iwM

We are still buzzing after an epic International Lipstick Day. Our fantastic partners, and Australia’s #1 lipstick brand Revlon, transformed Australia’s most iconic face, Luna Park, all to raise money for an incredible cause, Look Good Feel Better. And to top it all off we launched 12 metre inflatable lips at the iconic Circular Quay.  This truly was an incredible and dream campaign to be a part of, thank you to everyone who played a part, especially all our production partners who helped bring this vision to life.

Our incredible Director Zane Pearson, sat down with Tom Loudon from LBBonline - Little Black Book to unpack the creative journey behind our recent campaign for Google Ads.

The greatest takeover in wine history! Sharing some new work out of Emotive for DR3 x St Hugo, in partnership with Dan Murphy’s. Check out the hero film where DR mistakenly rebrands a Dan Murphy’s store as Dan Ricciardo’s instead of the wine shelf he has been given to promote his range of wines. We have a lot of people to thank for this awesome mix-up, it has been so much fun. Thank you in particular to our fabulous partners over at Pernod Ricard Winemakers. Now sip back, relax and raise a glass to Dan's new venture.

This was a fun interview... Emotive's CEO Simon Joyce & the legendary Magda Szubanksi chatted exclusively with B&T around Sharon's return to the screen in the latest Google Ads campaign by Emotive. Thanks Aimee Edwards and the team at B&T.

We're stoked to share our latest work for Google Ads. Yes….she’s back…. our beloved accident-prone indoor leg-spinner, Sharon Strzelecki, walks us through just how easy Google Ads is for her new front-hustle. https://lnkd.in/gKVqUB3Z So many people to thank, starting with Shaz... a national treasure. To all the legends over at Google - thank you for the incredible partnership. And to the Emotive crew who delivered creative, talent and the production. Above and beyond as always! This was a labour of love, from start to finish. Enjoy!

Sometimes the best advertising doesn't look like advertising at all! Recently we partnered with TRESemmé and Ovolo Hotels to launch a Hair Service Menu, allowing guests to order complimentary products tailored to suit their hair care needs, directly to their room. Thanks to Casey Martin LBBonline - Little Black Book who sat down with Unilever's Kate Westgate, Ovolo Hotels' Stephen Howard and Emotive's Pia McMorran to deep dive into how it all came to life.

The HOKA FlyLab lands in Sydney! A 5-day experiential brand activation & content program in Sydney's Pitt Street Mall, attracting thousands of participants with average dwell times of 6 minutes. Thanks to Nadia Cameron at Mi3Australia who sat down with HOKA's Matthew Adams and Emotive's CEO Simon Joyce to unpack why this proactive marketing approach to brand building is so important for HOKA.