Foxton Creative

📣 Exciting announcement! 📣 We are finalists for the Central Coast "Excellence in International Business Award", alongside 4id Solutions, AGRANA Fruit, and Eternal Fresh. The winner will be announced a month from now. Wish us luck!

✨ NEW SHOWCASE: Hot Cognition ✨ https://lnkd.in/ghh4ANyE At the intersection of sales psychology and artificial intelligence, Hot Cognition offers a masterclass program that helps companies to ignite sales with the help of new tools and approaches. Hot Cognition wanted an identity that expressed their mission: helping companies towards a competitive edge built on understanding clients as humans. The new technology is simply a vehicle towards this greater goal. We developed an identity that captures the human element, with warm yet abstract visuals that touch on the plasticity of the human mind. Learn more about Hot Cognition at https://hotcognition.ai CREDITS Jay Flaxman Brand Designer Katie Hankinson Strategy Joe Foxton Digital Design HOT COGNITION FOUNDERS Estelle Shepherd Tiffany Vasilchik

"Always remove, never add." — Coco Chanel Elegance is as much about what you leave out, as what you include. As we designed the PRISM² mobile experience, we went for a straightforward layout with simple design rules, reflecting the stark minimalism of the studio photography and the back-to-basics feel of the products. Straightforward messaging with the fluff stripped out furthers the authentic feel. See the case study here: https://lnkd.in/gjQFhbQz

We were asked present two distinct brands on a single online store: the PRISM luxury line, and the PRISM² everyday-wear line. We harmonised the art direction across the two brands; PRISM with its rich and decadent travel photography, and PRISM² with its stark minimalism and athleticism. We defined distinct color schemes to distinguish the brands in the navigation and throughout the customer journey.

When designing PRISM's new product page, we brought forward PRISM's gorgeous photography, while cleaning up the visual flow and hiding unnecessary complexity. The result is an elegant experience that showcases the pieces with confidence and clarity.

New case study: ✨ PRISM London ✨ https://lnkd.in/gjQFhbQz Founded by boundary-pushing creative director Anna Laub in 2009, PRISM creates luxury eyewear, swimwear and resortwear all handmade in Europe, fusing aesthetics and functionality. In 2019 Anna launched PRISM² an innovative collection of multi-functional pieces that can be worn as swimwear, sportswear and underwear - all in one. As Prism London Ltd transitioned to a purely online business, they approached us to elevate their online store, while differentiating their PRISM luxury and PRISM² everyday-wear lines. Having renewed PRISM’s growth strategy we refreshed their brand identity, redesigned and rebuilt their online store, and launched their Summer 2024 campaign with exciting results. WHAT WE DID Immersion Brand Strategy Brand Identity Digital Design Brand Narrative Visual Storytelling Development Growth Campaigns CREDITS Joe Foxton Creative Director Sanjay Singhal Technology Akshay Samarth Design Ian St.George Freeman Growth Campaigns Visit the store: https://prismlondon.com/

Luxury e-commerce is tricky... We are three weeks into the VACANCES Summer Campaign and we are seeing positive results. Marketing luxury items is a delicate matter, requiring deep attention to how the products are presented, and handling each expensive click with care. Ad prices are very high for luxury customers, so we've devised a retargeting, abandoned browse and abandoned cart approach that ensures we're serving the right content throughout the customer's exploration and consideration journey. Check out VACANCES 2024 Summer Collection editorial here: https://lnkd.in/geaCQV-D

✨ NEW ONLINE STORE LAUNCH ✨ PRISM / PRISM² https://prismlondon.com/ We designed and developed PRISM's new online store, bringing a fresh, minimal-modern feel inspired by their multi-functional PRISM² activewear, swimwear and leisurewear that adapts to your body shape. We helped differentiate their luxury PRISM Resortwear line with its own sub-brand colors and imagery, giving the user a sense of place as they navigate through the site. We did a lot of background work using AI to optimize their product listings and SEO. The result is an optimized platform for that will support their growth for many years to come. We are now running campaigns to bring in new customers for the summer season. Congratulations to founder Anna Laub on your beautiful new store! Credits: Technology Sanjay Singhal Design Prototyping Axioned Designer / Creative Director Joe Foxton Campaigns Ian St.George Freeman

Excited to announce that AI Expert Hock M. Ng will be helping our clients to unlock the power of AI-driven visuals and practical generative AI use cases. Below you can see some of the assets that Hock generated for Hot Cognition using the brand book and some photography to train the AI. (See Hot Cognition here: https://lnkd.in/g9HXJDfA) This is just the tip of the iceberg of what Hock can do. Hock has a PhD in Electrical Engineering from Boston University and was a Distinguished Member of Technical Staff at Bell Laboratories. You can learn more about Hock here: https://lnkd.in/g8Myt-w3 Welcome aboard Hock!

✨INTRODUCING NEW TALENT ✨ We honored and excited to introduce some new members of our independent creative community… Jay Flaxman Creative Director + Brand Designer 25 years of experience with top tier agencies and brands Katie Hankinson Brand & Marketing Strategist Ex Vayner, Sasha Group, BBDO, Proximity Luke Dunkerley Strategy Director + Advisor A veteran of the Australian ad industry John King Experiential Design The designer of many of the world’s top cultural attractions Ian St.George Freeman Digital Marketer + Creative Director An expert of bridging the worlds of data and creativity We are a worldwide community of seasoned creatives, strategists, and technologists with sharpened abilities and refined tastes. Through our decades of dedicated listening and learning, we bring a level of understanding, polish and creative bravery that is hard to gain, and rare to find. Learn more: https://foxtoncreative.co