Their mission is to make 100% salve-free #chocolate Tony's Chocolonely Great business analysis by Mads Oscar Haumann #greenwashing #sustainbility #transparency ——— Join Green Mindset for more spotlights on Sustainability practice, leaders, investors and ethical sustainable-driven businesses
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Why Tony’s Chocolonely has uneven pieces. (And Lidl is copying them but failing) This post has 3 sections: 1. Cocoa supply chains 2. Tony’s Chocolonely 3. Lidl and the difference between Fairtrade and Living Wages. 1. SUPPLY CHAINS You need to know Cocoa supply chains are a disaster. One in every second child is engaged in child labor. That’s 1.56 M children*. Have systemic underpayment leading to: → Child labor → Deforestation → Not earning a Living Income 2. TONY CHOCOLONELY Tony’s Chocolonely bars are unequally divided to highlight the inequality within the sourcing of cocoa. Their mission is to make 100% slave-free the norm in chocolate. To do this, they are leading by example and has: → 100% traceable beans → Paid €10.5M in Living Wage premiums. → Started Tony’s Open Chain, enabling other brands to source cocoa beans that align with Tony’s 5 principles. No wonder Lidl is copying the uneven design. But is Lidl doing the same? 3. LIDL (Is not a part of Tony’s Open Chain) This is what you need to know (very highlevel) about wages in cocoa: → Minimum Wages: A wage that’s often too low to meet basic needs. → Fairtrade premium: An extra amount, but often not enough to support a Living income. → Living Wages: A wage that can support a decent living standard. It’s MORE than minimum wages (and often Fairtrade). INFO: If you like this post, you will love my newsletter. Read more here: https://lnkd.in/euknvASs While Tony’s are very transparent, (see their website of what they pay in Living wage premiums) it’s extremely difficult to find any specific information from Lidl. Lidl pay a premium besides fairtrade, that goes to training farmers and developing new farming techniques. Besides that, there is not really much info. (see their website) IF they are not paying a Living Wages they are not solving the root causes. That's Greenwashing. We need more transparency. 👋 I share info about sustainability beyond doing 'no harm'. Hope you would like to follow. *In Ghana and Côte d’Ivoire where more than 60% of the world’s cocoa is produced. (sources: Tony's annual fair report, Lidl and Tony's website)