Prophet

After three years in stealth, we are excited to unveil Prophet, the world's most advanced, real-time predictive intelligence platform. Leveraging Nobel Prize-winning mathematics, major global brands and businesses can now accurately measure, forecast, and scenario plan their entire marketing mix, from offline to digital, understanding the impact of one channel on another down to the bottom line. Built for a world without third-party cookies, Prophet offers a unique opportunity to significantly reduce marketing and ad spend by anywhere from 10% to 50% or potentially double efficiency through precise strategy identification and budget optimisation. Backed by Antony Catalano, Matt RockMan, and Cheuk Chiang, and under the leadership of our CEO Jordan Taylor-Bartels and Executive Chairman Sean Taylor, our platform is set to redefine the marketing industry. Ready to transform your marketing strategy? Visit us at www.goprophet.io for a demo. Thank you to Paul Smith and The Australian Financial Review for the story! Full Article 👉 https://lnkd.in/gEzHkc3w A huge thank you to our incredible team for making this possible: Patrick Robotham John Strumila Paul Veltman Clyde So Shahram Ghaffurian Michael Trenggono Jed Toner. #PredictiveIntelligence #Marketing #AI #prophet #goprophet #digitalmarketing #strategy #TechWrapUpAU

In this piece by AdNews Australia Prophet's CEO Jordan Taylor-Bartels highlights a crucial conversation on transparency in #AI, questioning how brands can optimise in a realm where the mechanics of decision-making remain a mystery. With the awe-inspiring prowess of OpenAI's black-box algorithms at play, how do we navigate this new era of #search? How can brands ensure visibility when the criteria for ranking are as elusive as ever? These questions encourage us to ponder the fairness and accessibility of AI search engines in democratising information. As we stand on the cusp of AI revolutionising search, we're excited to see how companies can adapt and thrive in this evolving digital ecosystem. #SearchGPT #DigitalMarketing #SEO #OpenAI #Innovation Sascha Bonomally Carly Pelham Nick Grinberg James Nash Emilia Chambers Rhett Mitchelhill Gemma Dawkins Tom Glover

Prophet is calling Senior Data Engineers - particularly those looking to join something new and exciting - apply here! Tell us why you're the next best thing. #DataEngineering #TechCareers #Prophet #Innovation #JoinUs

Big thank you to B&T for placing Prophet and our founders on this list. Only three months in and Prophet is already empowering marketers and organisations to make an impactful change to the way they make decisions. The prophet decision intelligence engine is finally giving CMOs and marketing teams the technology to not only succeed, but exceed. Congratulations to the others on the list too. Jordan Taylor-Bartels Sean Taylor John Strumila Patrick Robotham Clyde So Shahram Ghaffurian Paul Veltman Hamish Mogan Jed Toner Michael Trenggono #marketmixmodelling #commercialmixmodelling #prophet #multimodal #marketing #marketingscience

Big Warm Welcome to Hamish Mogan! As Prophet continues to grow we’re thrilled to announce that Hamish, former Meta head, has joined Prophet and our exec team as COO and VP of Marketing Science. Hamish’s deep expertise in marketing science, advanced analytics, AI and martech will supercharge our capabilities, helping our clients achieve unparalleled value, insights and predictive outcomes. Join us in welcoming Hamish to the team 👏 #Leadership #MarketingScience #Prophet #TeamGrowth #CommercialMixModelling #GoProphet 🏷️ Jordan Taylor-Bartels Sean Taylor Paul Veltman Mumbrella 🙏

Prophet offers Commercial Mix Modeling and Predictive Intelligence in a self-service platform for CMOs and marketing leaders. It provides insights to boost performance and ROI, cut budgets by up to 50%, or double efficacy. The core feature sets include: ▶ Historical Analysis: Measure your entire marketing mix (online and offline) and understand its impact on your bottom line. ▶ Brand Mathematics: Intuitively understand and strategise the direct and indirect impact of each marketing channel on sales. ▶ Predictive Intelligence: Optimize marketing spend and strategic positioning with custom predictive scenarios. Discover more, book a demo - goprophet.io #PredictiveIntelligence #CommercialMixModelling #Marketing #AI #prophet #goprophet #digitalmarketing #strategy #realtimemarketing

💡 It's great to be part of an essential conversation and highlight the need for ongoing support of the Technology startup space across Australia. Thanks to SmartCompany and Tegan Jones for including our insights on the 2024 Budget. Prophet Jordan Taylor-Bartels Patrick Robotham John Strumila #budget2024 #prophet #goprophet #startup #smartcompany #AI

Brands, Agencies and Marketing leaders can glean some insightful perspectives from those at the forefront of a cookieless world in this latest article by AdNews Australia. A big thanks to Jason Pollock for including Prophet's advice on crucial timing, the importance of data science, and how to prepare for a future without cookies. When it comes to solutions, we'd also echo Sarla Fernando and Upali Dasgupta's sentiments that education, partnering with new platforms, and using media intelligence to understand channel attribution are the best options Read the full article: https://lnkd.in/dB9E92CU Jordan Taylor-Bartels #PredictiveIntelligence #Prophet #Marketing #Analytics #BigData #PredictiveAnalytics #NoMoreCookies #cookielessworld

🎙 Real Talk and a big thank you to Tim Burrowes and the entire Unmade team for hosting Prophet. Dive into the latest podcast episode featuring our CEO, Jordan Taylor-Bartels, as he unpacks key insights for CMOs and marketing leaders. From enhancing marketing efficiency and minimising wastage to exploring the real-world applications of predictive intelligence. 🔗 https://lnkd.in/gjMDPmfH #PredictiveIntelligence #MarketingAI #PredictiveAnalytics #prophet #goprophet #digitalmarketing #CMO #businessintelligence #media

📣 Want to know how your marketing channels are influencing each other? Prophet's Brand Mathematics feature demystifies how marketing channels influence each other, offering clear insights down to the dollar. Understand precisely how activities in one channel, like PR, can boost others, such as your YouTube ads, and directly impact sales. With our real-time intelligence, marketing leaders can easily track inter-channel effects and their financial outcomes over any time period down to the day. This powerful feature spans both our historical and predictive environments, enabling marketers to learn from past outcomes, make informed decisions, and run new scenarios to determine the best path forward. Discover more, book a demo - goprophet.io #PredictiveIntelligence #Marketing #AI #prophet #goprophet #digitalmarketing #strategy #realtimemarketing